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Using C Store Distributors to Launch a Product

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Using C Store Distributors to Launch a Product

convenience store distributors

Launching a new product into the market takes a lot of time, effort, and money. A product launch is one of the most important aspects to running a business, especially if that business includes a retail aspect to it. You might have seen a number of adverts in both print and TV mediums that try to familiarize customers with the product itself long before it actually hits the stores. Timing is everything. In some cases, however, marketing the goods itself in mass media may not be possible. There are a number of things that come in the way of doing this, mainly, money.

There is, however, an oft overlooked aspect to marketing products that you might have heard of- through C store distributors. C stores or convenience stores are selling points that deal directly with the end customer. So you have your product ready, you manufactured them yourself, or assembled them locally, have a product that has the potential to sell in large numbers, but you have no idea on how to take it to the people. You can’t sell directly, that is too time consuming and may not work in your favor. That is where C store distributors come to play.

Why launch through a distributor

Distributors are in direct contact with C stores and have a large network of outlets that they have built over time. In addition to having a number of outlets where they can help inject your product, they also have details on what type of customers can be expected in each location based on the type of products that move fast in these centers. In many cases, you might be dealing with thousands, if not hundreds of retailers for your products. If you are unable to make widespread adverts about your product, this might be the best way to take your product to the masses.

The vast network of channels that each distributor has is extremely valuable. It would take many years to build such a network and you do not have that amount of time or the resources to make it happen. Another massive advantage with using a Convenience Store distributor is that there is a level of trust that they have built up with C stores. For many years, distributors have brought in and given only the best products to sell and they can make use of that angle to push your product as well. The same can be said of retailers, especially the smaller ones where people trust the shop clerk to only stock quality products. They become influencers to their own customers and marketing through influencers is one of the best ways to sell. There is no stronger impression than one that can be created through word of mouth.

Most Convenience Store distributors also give you assurance of a display or shelf in the C store where you can display and sell your goods. A small fee will be charged for this.

Advantages of marketing through distributors

• The first and most obvious advantage is the cost. You do not need to advertise in the papers, in local TV or anywhere. All that money can be saved and used instead to bring the product to the market through stores.

• Direct selling is the next major advantage. Your product is in the hands of the end consumer and they can try it out directly. There is no need for them to be swayed by literally anything. They see and hold the product first hand, if they like it, they buy it, if the product is worth their time and if they are satisfied with it, you have a repeat customer who will recommend it to their friends- you have a network already.

• A distributor has data on demographics, spending patterns of the locality and based on this, you can easily target the correct stores for your product. Using data, your estimates will be accurate and precise. Targeting stores that have a greater chance of you reaching the customers is possibly the best way to sell. You can also move your products faster.

• After your product is launched and moved into the market, you can then slowly start increasing your reach. You can maybe take it to a new neighborhood, a new town, or even move to another state, slowly saturating the market around you. Distributors will even have the correct information on which markets you can expand to next.

• Logistics and transportation costs will also be handled by the distributor in most cases. While you will be paying for them, it beats the cost of having to form and run your own logistics division.

• Another thing to note is that your product will receive honest and instant feedback from the end users. You need not run a campaign to get feedback. People who use it will come to the store and either complain or commend the product. If there is any change that is needed in the product, that will also come to you immediately.

• You will first be selling to distributors, so you will have to only cater to their business sense. You need to convince them that your product is worth their time, if you are successful at doing this, you are more than likely to take your product to a store where it would practically sell itself.

The process breakdown

After you convince the stores that your product, is indeed good enough for people to purchase, they will then take it to a chain store and negotiate a fee for displaying, a fee for shelves, a fee for stocking your product, and a fee to promote the product. While there are no fixed rates for any of these, depending on where you want to sell and to whom you want to sell, the price can be anywhere from $2000 to $200,000. The next thing that you will have to be prepared for is the slotting fee which is a fee that retailers might charge just to lace the product inside their store.

The idea though is that you are able to take your product directly to the customer and make it sell itself.

How it Will Work: Convenience Store Distribution

By | Blog

How it Will Work: Convenience Store Distribution

wholesale Distribution 

Over the last few decades, the way people bought and the way products are sold has seen massive changes. Along those same lines, convenience store distribution has also changed. Also, it has been found that C- stores are rife with opportunities to grow, but rarely do. As a seller, you might be interested in getting to know how this whole system works and how it can work in your favor. Make the convenience store distribution chain work for you. Here are a few things that you might want to make a note of.


Changing demographics


The people who work in C stores are likely to be a bit older in the coming years. People like to stay employed for longer than they did in the past. So your product will be handled and sold by people who might be not necessarily be in your target demographic. You need to be prepared for this changing scene in the labor force. While it may not seem that important, it plays a major factor simply because, you need to have as little confusion as possible between the buyer and your product.


While we are discussing labor of the future, it has to be said that technology is likely to bring machines in stores rather than humans. With costs of labor increasing by the day, you are likely to be selling to a shop that has minimal people working. Only recently Amazon introduced a store that has no people, no counters, and no cash transactions. It is the future of C stores and your product has got to be future ready.


Distribution costs set to increase/ decrease


Trucks of the future will be automated and self-driven. They are also more likely to be powered by electricity or other renewable sources of power. That is definitely going to happen, so distribution by manually driven trucks, especially the smaller ones is expected to be a bit more expensive. On the other hand, large consignments will be handled by automated trucks, so it will be less expensive. Either way, these costs are going to change dramatically.


Another reason, apart from emerging technology for distribution costs to alter the way it will is because the truck driving industry is facing a real shortage if drivers in the coming years. The current generation of drivers are set to retire, but are not necessarily going to be replaced immediately. The incoming generation is just not as interested in driving as the outgoing one. It is no wonder the millennials favor self-driven trucks. The shortage of skilled drivers will mean the pay will have to rise to levels that make it feasible to retain skill.


Social media marketing is a thing


Right now convenience store suppliers, distributors, as well as those who operate physical stores all need to get on the social media bandwagon. There is really no point in fighting this change. You are, right now, online, reading about how to sell your product through a C store online. It is likely that you found this link on a Social Media site like Facebook or Twitter. So if you are still lacking in your social media presence, make sure you get on it now, in as many as you can, right away. The online market is quite literally the largest in the world and you can reach any person on the planet.


Crime takes new forms


Cybercrime is something that has to be dealt with seriously. Technology means pretty much running your business online, this includes most, if not all of your paperwork. That means your cyber security measures need to be updated constantly. No one is safe from the threat of theft online and this is not restricted to cash or goods. Priority needs to be placed on your online security above physical security in the coming years.


Regulation and licensing


The Food and Drug Association is constantly updating their regulations on consumables, especially food, vapors, cigarettes, supplements, and like products. You will need to constantly be aware of these changes, should they occur. Failure to be within regulation can result in heavy fines and other fees.


Type of distribution strategy


There are a number of ways in which you can bring your products to the end customer. There is the direct selling option where you move your products directly to the store without any middlemen. It is the cheapest option, especially when you are just starting off and need a way to cut costs on distribution. In many cases, a small van will be enough to deliver, but as you expand your base, and increase your production, you will need a distributor to do it for you. Owning a whole fleet of trucks and maintaining them is just not viable anymore. That is where wholesalers or distributors will come to play. They are able to not only take your product all over the country, but also make sure it reaches the right store and customer.


The idea is to reduce the number of hands the product changes before reaching the end user. The fewer the changes, the leaner the process. In future, this can be as little as one party between you and the seller, which is ideal.


Selling the product


Marketing is expensive and if your product is not big enough or not quite mainstream, creating a marketing strategy for it will be enormously expensive. So, what you can do instead is rent out a counter, a shelf, or some such like space in the store where it can be prominently displayed. If it catches the eye of a customer looking for something new, they are likely to sample it. It is one of the best ways to launch a product into a well-established market and gain eyeballs.


Globalization can be a threat to your product. Every product has a foreign product that is either sold as an exotic or cheaper alternative. That is where the quality and differentiation of product comes into play. Make it the best it can be and distribution will pretty much take care of itself

Top Ten Advantages of Selling through Distributors

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Top Ten Advantages of Selling through Distributors

Product Distributors


If you have a product to sell and are completely confident about the way it works and its usefulness in the homes of people, or businesses, the next step is to take the product to users. Selling to your users is a tricky proposition as you need marketing expertise, something that cannot be learned on the fly. That is why you need to sell through convenience store distribution channels. Here are a few advantages of doing just that.


  • They are quickUnless you are making luxury products and want to maintain an air of exclusivity, you need to move product fast. The fastest way to go about this is to make use of distributors. They know all the locations of stores, supermarkets and other such outlets and also know the fastest way to reach them. If you really are interested in moving quickly and efficiently, Distributors are literally the fastest way to do this.
  • Wide customer baseThe whole point of a distributor is their wide customer base. They have built up a variety of markets and know exactly how to reach them. The information that they have us highly valuable and not something that you would want to build by yourself. It is also just not worth the time and effort to start from scratch and attempt to establish this base by yourself. Let the distributors do all the heavy lifting.
  • Understanding of the marketDistributors have an intimate understanding of the market. They know who to reach, where best to take your product and how to get prospective buyers interested. So if you have a niche product, it is not going to work everywhere, you need to know where to sell it for maximum impact and this information is available with convenience store distribution They might even suggest new markets that you had no idea even existed and take your product there.
  • Sales and marketing Distributors are champion sellers. Their main job is to keep convenience stores and other like customer facing centers stocked with quality goods, so they will really sell the idea behind your product to the stores, that, backed by their assurance of delivery and their years of built up reputation alone can kick start your product’s sales in the area.
  • MotivatedOne of the biggest reasons why they are able to sell so quickly is because they will sell the products as though they were their own. That is because the only way for convenience store suppliers to make a profit is to resell their stocks. The profit motive is always a driving factor. When the first batch goes out, that itself is an indicator that the product is selling well and they will want to ride on the profits over again.
  • LogisticsDistributors have the trucks, vans and manpower that is necessary to transport the goods to where ever it is they need to go. Few manufacturers have this ability. Unless you are a major force in the market and are big enough to be able handle countrywide distribution, this job is best left to distributors. They are experts and know exactly what to do with your product.
  • StorageStorage is a part of logistics, an off shoot. When you make more and more of your product, storing it till it is sold is something that can be expensive if you are short on warehouse space, Distributors, on the other hand can take delivery of your goods, and store it in their centers. They are sure to allocate your goods their own spot. You are also saving on space by having it travel from center to center, and there will be smaller houses where it is stored and distributed, this leaves you and your goods with a lot of flexible space.
  • Distribution channelsBy making use of a distributor, you all of a sudden have a footprint in markets that you might not have been able to penetrate otherwise. You need not even have a physical presence in these territories, but your product can reach the people there. By taking your product through a variety of convenience store distribution  channels and reaching it to even remote locations, you are able to make it a household name and in turn, turn in larger sales volumes.
  • Financial savingsAll of the above pointers have one thing in common and that is that they all give you excellent savings. Money not spent in business terms is money saved. Before you go in for expensive advertising and marketing tactics, you will have already made sure the product is accessible to any interested person or business and this is a great way to start off. The saved money can also be pumped back into R&D, making minor improvements to the product, packaging and you will be coming up with a better product than the one you started off with sooner than you expected.
  • Route to market Coming to think about it, there might not be a better way to reach people, that is, your end users in terms of sheer speed than through distributors. If you get a really resourceful distributor, you will see your product reach even the farthest corners of the country in no time at all. The coverage of market aspect is strong with convenience store suppliers.

Getting the right distributor

The trick now is to find a really good distributor. If handled wrong, even a really good product can end up in the pits. While it is good to have a distributor that is profit oriented, focusing only on profits will take your product nowhere. What you need is longevity and a brand recognition when you decide to branch out.


At the same time, you need to make it worthwhile to the distributor to come forward and buy from you and build a relationship. Only if you meet certain requirements from their side will it make sense for them to invest time and effort into selling and distributing your wares.

Wholesale Grocery Distributors: Here’s Why you Should Offer GMO-Free Products

By | Blog

Wholesale Grocery Distributors: Here’s Why you Should Offer GMO-Free Products

Organic, GMO-free snacks are increasing in popularity for a number of reasons. People are eating them more often, and they’re not just visiting health food stores in order to buy them. If you’re not offering organic or GMO-free snacks, you could be missing out on sales opportunities. Here are just a few reasons why people are asking wholesale grocery distributors to provide them with healthier snack options.

Health Benefits

The effects of genetically-modified corn, wheat and other crops have not yet been evaluated. The fact that organic ingredients is used in certain products means that chips and other snack foods do not contain any harmful chemicals or pesticides that could be toxic to the body. GMO-free foods are also good for those with a grain allergy, as they are gluten-free.

Environmental Concerns

By offering organic, GMO-free snacks, you’ll be promoting environmentally-responsible business practices. People who are concerned about the effects that pesticides and chemicals have on the earth are extremely likely to buy them, since they know they are making a difference for the earth by doing so.

Grown in the U.S.A.

GMO-free products are more likely to be made from crops that are grown in the U.S.A. This means you are helping American farmers whenever you purchase them. Not only that, but most are packaged in the United States as well, so you’re also fueling the American economy as a whole.

As if these reasons weren’t enough, organic, GMO-free snacks also taste great and are fun to snack on. To find out more about the benefits of organic and GMO-free snacks, contact us.

Tips on How Wholesale Distributors Can Benefit Your Company

By | Blog

Tips on How Wholesale Distributors Can Benefit Your Company

Wholesale distributors

There are plenty of potential profits out there for companies looking to get their products into wholesale distributors. Convenience store owners and grocers have to compete and succeed constantly, especially during the holiday season. To be competitive they need to be well stocked with the right products, at the right time. In order to have the opportunity to serve them, it is definitely an advantage knowing exactly who needs to get products on their shelves and when. Here are three ways having access to wholesale distributors directory can help.

  • First, having a good lead source is critical. With today’s economy, all businesses have to manage their expenses carefully in order to stay afloat. If you use a lead generation company, they may have different pricing strategies based on the services selected. Our directory, puts the power in your hands. It only contains the most qualified leads within the industry to create a high sales volume for you with fast moving products.
  • Second, after discovering these potential leads, you need to know the buying policies of the companies you want to approach. Some managers may have input in the decision making for their particular store but, buying decisions could be made at the retail company’s headquarters. With updated information, having the names of potential contacts, buyers and personal E-Mails can be right at your fingertips.
  • Third, you want to get your product into stores as soon as possible. Some companies invest a lot of money attending trade shows, advertising or hiring store brokers and nothing ever happens. Just like in everything else, what you know really matters. There are many other convenience store lists, grocery store lists and supermarket lists out in the market today, but nothing as comprehensive as ours for the price.

Businesses work hard at finding the right wholesale distributor to bring vital goods to their stores when needed. Bridge the gap by searching for the best retailer for your product instead of paying a commission to others to do the search for you. The best way to get your product into stores right now is by getting helpful tips and a useful directory. To talk more about this, please contact us today for the tools needed to find the right retail customers for continued business success.

Wholesale Tobacco Distributors: It’s Time to Reach Out to C-Stores’ Buyers

By | Blog

Wholesale Tobacco Distributors: It’s Time to Reach Out to C-Stores’ Buyers

Despite ongoing government intervention, big name mergers and chains like CVS Pharmacy bowing out of the cigarette retail business, the tobacco industry continues to hold its own. This is especially the case in areas like electronic smoking devices, smokeless tobacco, pipe tobacco and cigars. They continue to show robust growth and comprise a large percentage of convenience store sales. So as an article that appeared in the September 2014 issue of Convenience Store Decisions rightly pointed out, many C-store owners are actually looking to expand their product offerings in those subcategories.

That said, now is the perfect time for wholesale tobacco distributors and low to mid level product manufacturers to purchase an updated convenience store directory. With all of the changes taking place in the tobacco and C-store industries, we’d recommend choosing our bi-annual directory because it is updated frequently. In addition, it contains both personal and professional contact information for head buyers nationwide, which makes it easy to reach out at a moment’s notice.

Before reaching out to a C-store’s head tobacco buyer, it’s critical for sellers to recognize that it is a price driven market. Therefore, it is imperative that sellers are willing and able to offer head buyers strong financial incentives to act swiftly. Examples include negotiating promotional allowances (e.g. slotting fees), retail value-added promotions (e.g. BOGO), buy-downs and master-type programs. This may be done directly or with the aid of a Checkstand Program, which has agents experienced in handling such negotiations with both local and national convenience store chains.

In addition, it is vital that sellers keep abreast of the industry’s fluctuating regulations, voluntary guidelines, sunshine laws, advertising restrictions and FDA retail tobacco violation fines. For example, the National Association of Convenience Stores has already taken steps to prepare for potential government interference with electronic cigarette sales, which could indirectly impact how sellers market their wares to C-store buyers.

To learn more about how our C-store directory may help wholesale tobacco distributors and product manufacturers get ahead, please contact us today.

Checkstand Program vs. Mr. Checkout Distributors Inc.

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Checkstand Program vs. Mr. Checkout Distributors Inc.

Mr Checkout


The major difference is that Checkstand Program provides 100% verification, feedback for less than half the price of Mr Checkout Distributors.


Checkstand Program

Cost: $10.00 and a free fill per store

*Available Store Count-7,000 Stores
*Available Locations -Nationwide
*Communication- You are able to speak to distributors
*Verification – 100%

*CSP works for you unlike Mr Checkout. CSP acts a broker to push for reorders, while Mr Checkout gives you a list of distributors to call and try to get reorders.


Mr. Checkout Blitz Program

Cost $25.00 and a free fill per store

*Available Store Count-Not Sure?
*The Blitz program is offered in over 25 States.

*After the test you are given a list of distributors to try and call to get reorders.


Sign up today to learn more about the Checkstand Program.

Checkstand Program

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  • This field is for validation purposes and should be left unchanged.

How a Wholesale Tobacco Distributors List Can Give You a Business Advantage

By | Blog

How a Wholesale Tobacco Distributors List Can Give You a Business Advantage

Wholesale Tobacco Distributors


It’s often hard to know exactly who offers tobacco products and who doesn’t due to varying laws and jurisdictions nation-wide. One thing that can help a lot is a wholesale tobacco distributors list. Here are a few ways a solid list can help you get your tobacco product into as many stores as possible.


A good list can be delivered to you in the Excel format to make it easy for you to go through it and keep all of the information centralized. You can also highlight each numbered row as you go through contacting each store as a way to keep track of where you’ve tried to get distribution already and where you can still send messages.

Personal Information

A good list can give you the names of head buyers for tobacco distributors. If you’re going to contact their store about possibly carrying your tobacco product, it certainly helps to start things out on the right foot by knowing who to address.

It can also help to have the personal email address of the head buyer as well. A good list will often be able to provide this for you.

After all, you don’t want to risk emailing the standard corporate account and have them give you the run around. Having inside information about the distributors you want to do business with can go a long way to helping you land the contracts that you want.

If you want to get started with a solid list right away with an instant download, please contact us.

What To Know About Convenience Store Wholesalers

By | Blog

What To Know About Convenience Store Wholesalers

convenience store wholesale distributors


Any successful convenience store is going to have the best suppliers around. They need to have wonderful suppliers if they want to have any profit margin left in their products.

Offering The Best Of Brand Names And Generics

One thing for convenience store owners to look at with their convenience store wholesalers is what prices they offer on both brand name products as well as the generics. Studies have shown that customers care about price points a lot more than brand. They will often purchase the brand name so long as the price is not significantly higher than the generic choice. Therefore, convenience stores should try to offer both options so long as the prices they are quoted on both is reasonable.

Life And Death By Inventory

There is no question that inventory levels are a vital element of running a convenience store, perhaps even more so than in grocery stores and retail stores. Prnewswire.com lays out the case for maintaining proper inventory levels here.

Because inventory is so important to convenience store owners, a good distributor will always be able to deliver products regularly, on time, and in any quantity a store owner may need. The variable nature of convenience stores means that certain items may be more or less in demand depending on the time of year, or even the rise and fall of that brand’s trending popularity. One of the worst things for a customer, and therefore the convenience store owner, is to find that an item is suddenly out of stock…

Indeed, entering a convenience store that does not have in stock the thing that you came to purchase is not convenient at all.

Find The Right Distributor

In order to meet the above goals with a distributor one may need to check out the director that is available at our website here at cstoredistributors.com. The directory is something that is worth every penny of its cost. Finding a distributor and knowing everything about them is worth the investment in the directory.

Please contact us for more information about getting the right distributor for your store.

C-Store Trends in 2015

By | Blog

C-Store Trends in 2015

c-store-trends 2015


Competition within the c-store industry continues to mount and stores that were earlier related to motor fuel supply have now become more exclusive with the growth of superstores like Walmart and wholesale retailers like BJ’s and Costco. Though sale of gas still remains the mainstay of most large and traditional c-stores the focus is now more on convenience products as market is now growing fast with high margin food products and also specialty products. While some stores are diversifying to include convenience restaurants and new inventory others are resorting to in-store marketing techniques to enhance experience of shoppers and bridge the gap between online and offline marketing channels.

  1. Sales will be driven by baby boomers and millennial generations – The most prominent shoppers of 2015 will be its millennial generation which will prove to be a ready market for organic products and new spices while baby boomers will be buyers of traditional products. The older generation in their 70’s will retire with healthy financial resources and will lay greater emphasis on fitness and vitality forcing manufacturers to tailor existing products to suit their needs. The smartphone generation of millennials will encourage store owners to keep their online purchase applications as uncomplicated as possible for sales. Besides technology upgrades, retailers also have to invest more in improving customer service and deliverables as this generation is impatient and requires instant gratification.


  1. Healthy food options – The plentifully available fast food options are no longer about greasy fried food but more towards healthy salads and light roasted snacks along with wholesome food like chicken and pizza. This emerging trend shows that people want personalized ingredients in their meals and want choices in the food they eat making traditional fast food chains to regularly innovate their menu and improve speed of delivery. Now even c-store based restaurants are consulting with food distributors to improve their menu and use locally available ingredients to keep their food fresh and add new flavor options.


  1. Social Networks to be next shopping platforms – Within past few years the outreach of social networks have increased substantially and are being used by both large and small brands to market their products and interact with customers on a regular basis. The recent launch of “buy buttons” in Facebook and Twitter along with Like2Buy platform on Instagram help buyers to make positive affirmations while browsing and sharing their interests with others. Companies like Home Depot, Burberry, Target and few others are now testing Twitter’s button to see if its effectiveness.


  1. Growing demand for snacks and beverages and Vapor – The millenials are today very busy with hectic work schedules to sit down for lunch or even breakfast and are resorting to light snacking to keep themselves fed. To cash into this market the c-stores are offering fresh portable snacks to consumers which is a combination of fresh fruits and vegetables to give them required quantity of carbs and proteins. Light meals and beverages have always been an ideal combination at fast food outlets like Starbucks, McDonalds, Dunkin Donuts and others which have set top standards for both iced and cold coffee and fruit beverages. Beverage distribution is now a vital part of c-store distribution network with demand for dispensing machines and fountains increasing in urban and rural landscape. Last but not least, vaping will has already become a viable asset to convenience stores. Look out for a new product called CBD that is already sweeping the nation. You can learn more about CBD vapors at www.purecbdvapors.com.


  1. Loyalty points and social responsibility – Customers will be made to feel more special for their loyalty towards a brand by customized product recommendations and offers. As the old practice of granting points to customers for making purchases above certain levels has become boring companies are now resorting to other means to keep them engaged. Imaginative methods are being adopted in 2015 by retailers to reward customers for positive action like references and recommendations instead of just purchases. With increase in customer expectations stores are offering customized perks and benefits to show their appreciation for loyalty and patronage.

Companies have now realized that customers have a soft corner for merchants that actively take part in social causes and try to make a positive change in society which can be related to their business. Shoppers like to know that some part of their money is being sent for community development activities around their neighborhood.


  1. Experimenting with technology – Very soon we shall see the familiar cash counter disappearing as point of sales systems with cloud based technology will gain acceptance by tech savvy c-store owners. Though this is an expensive option for small retailers these systems are finding their niche in stores with statewide branches as it increases performance and functionality of regular cash registers. Beacons are the next technical gadgets which are slowly being introduced into stores to help owners analyze their sales and generate details of item wise or category wise sales which can improve planning of inventory and in-store marketing techniques. Other soon to be launched technologies in c-stores are “augmented reality” and “3 D printing” which will improve buyers’ experience and help them visualize a product before purchasing it.


  1. Using data-based solution to manage risk and customers – In forthcoming years retailers are going to depend on data analysis to study customer shopping trends, price trends and supply chains to make targeted adjustments with for carrying out marketing displays and change price margins across the year. By detailed study of product and category performances, retailers can adjust their merchandise better and make promotions to improve inventory performance and also avoid expensive markdowns when season ends.


Lack of knowledge about channels structure makes customers ignorant about price differences in similar products on online and offline so they expect same service and offer for both channels. This makes it difficult for c-stores to manage their online and offline presentations as one entity and they need invest heavily in technology to make their store an omni-channel entity like Macy’s which ships products directly to buyer’s homes. Before investing in technology stores have to take time to consider if this feature will improve their customer’s experience and make them appreciate your effort then it is better to stick to that strategy.