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There’s a lot of ways to get your product onto convenience and grocery store shelves. One way is to market the item to a convenience store broker, who is working for you to get your items that would do well on store shelves. This is the route a lot of people take once they’ve got an item that has a specific niche they’re sure would provide the perfect environment for their product.
Another way is to promote your product to a convenience store distributor. Once you get a good solid idea and a distributor takes it up, then you will find your product on its way to all kind of shelves. Different distributors handle different kinds of products, and even handle different parts of the country. Depending on where their storage centers are, different distributors will be best for different states.
There are so many food and beverage distributors and hundreds of choices for which path you can go on when trying to bring your product to someone who will market your idea well. The hardest part of finding food and beverage distributors is the time and effort it takes to do all the research and find one that frequents the parts of the country in which you’d like to focus your sales. If you’d like to sell your product across the nation, then you know you’re going to have to find a distributor that is located across many states. If you’re focusing on a specific location because your idea is tied to a very specific group of people or really will only sell well in a certain environment, then it’s best that you find the distributor that covers your region.
It’s important to focus on the needs and wants you have for your product because it will help you stay honest and keep you where you should be rather than spreading your resources too thin or setting your sights on a location that’s not as profitable as other places.
For example, if your product is something that will sell really well in the summer because of the warm weather, you may want to settle your sights on the areas of the country that are going to yield the highest amounts of sales for the longest amount of time—this might mean abandoning the areas that only gets summer weather for a short part of the year and heavily focusing on the areas of the country that have that kind of weather all the time. Taking into consideration the benefit of having consistent, year-long sales rather than sudden blasts of sales is something that you will have to ponder. Tourist season as well as the lasting demand for your product will also heavily affect the areas and kinds of distributors you will want to pursue.
When you’re thinking about which distributor to go for, you also have to think about your long term finances—will your product only be popular for a little amount of time, or is it something that will stay on the scene forever? If it’s only for a little while, it may be in your best interest to go for a company that covers the most states rather than banking on establishing a stronghold in one area. In the end, the key to succeeding in this business is to find a way to make a great deal of money for as long as possible.
Once you’ve figured out all your details and know exactly what you are going to pursue with your product, it’s time to finally approach some food and beverage distributors. You could do it the old fashion way and google search a few, or you could subscribe to our directory and have access to literally thousands of names and contact information for all kinds of sellers. The best directory out there is ours www.cstoredistributors.com. We not only have distributors available, but if you change your mind and decide you’d rather go with a broker, we provide those as well.
There’s no more need for attending lectures that lead no where, or spending a great deal of money on going to trade shows when really all you need is contact information. There’s really nothing to lose when it comes to buying a pre-prepared and well-researched list of people and companies that are just waiting for you to contact them. This directory is also made on an easy-to-use spreadsheet, so you even will find it so simple and clear to open and browse that you won’t waste time having to learn someone else’s system.
The best part of using our directory is that you only have to pay for it once a year, and our list is updated twice a year. That means you’re technically getting a new list for free each year! And best of all, these pieces of contact information are real and up-to-date. You’re not going to waste time with companies that are no longer in business or who you really can’t get a hold of. This list gives you all the tools for managing this piece of your adventure—and with all the time and money you’ll be saving, you can better focus on how to achieve success and plant the seeds for your successful future.