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Using C Store Distributors to Launch a Product

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Using C Store Distributors to Launch a Product

convenience store distributors

Launching a new product into the market takes a lot of time, effort, and money. A product launch is one of the most important aspects to running a business, especially if that business includes a retail aspect to it. You might have seen a number of adverts in both print and TV mediums that try to familiarize customers with the product itself long before it actually hits the stores. Timing is everything. In some cases, however, marketing the goods itself in mass media may not be possible. There are a number of things that come in the way of doing this, mainly, money.

There is, however, an oft overlooked aspect to marketing products that you might have heard of- through C store distributors. C stores or convenience stores are selling points that deal directly with the end customer. So you have your product ready, you manufactured them yourself, or assembled them locally, have a product that has the potential to sell in large numbers, but you have no idea on how to take it to the people. You can’t sell directly, that is too time consuming and may not work in your favor. That is where C store distributors come to play.

Why launch through a distributor

Distributors are in direct contact with C stores and have a large network of outlets that they have built over time. In addition to having a number of outlets where they can help inject your product, they also have details on what type of customers can be expected in each location based on the type of products that move fast in these centers. In many cases, you might be dealing with thousands, if not hundreds of retailers for your products. If you are unable to make widespread adverts about your product, this might be the best way to take your product to the masses.

The vast network of channels that each distributor has is extremely valuable. It would take many years to build such a network and you do not have that amount of time or the resources to make it happen. Another massive advantage with using a Convenience Store distributor is that there is a level of trust that they have built up with C stores. For many years, distributors have brought in and given only the best products to sell and they can make use of that angle to push your product as well. The same can be said of retailers, especially the smaller ones where people trust the shop clerk to only stock quality products. They become influencers to their own customers and marketing through influencers is one of the best ways to sell. There is no stronger impression than one that can be created through word of mouth.

Most Convenience Store distributors also give you assurance of a display or shelf in the C store where you can display and sell your goods. A small fee will be charged for this.

Advantages of marketing through distributors

• The first and most obvious advantage is the cost. You do not need to advertise in the papers, in local TV or anywhere. All that money can be saved and used instead to bring the product to the market through stores.

• Direct selling is the next major advantage. Your product is in the hands of the end consumer and they can try it out directly. There is no need for them to be swayed by literally anything. They see and hold the product first hand, if they like it, they buy it, if the product is worth their time and if they are satisfied with it, you have a repeat customer who will recommend it to their friends- you have a network already.

• A distributor has data on demographics, spending patterns of the locality and based on this, you can easily target the correct stores for your product. Using data, your estimates will be accurate and precise. Targeting stores that have a greater chance of you reaching the customers is possibly the best way to sell. You can also move your products faster.

• After your product is launched and moved into the market, you can then slowly start increasing your reach. You can maybe take it to a new neighborhood, a new town, or even move to another state, slowly saturating the market around you. Distributors will even have the correct information on which markets you can expand to next.

• Logistics and transportation costs will also be handled by the distributor in most cases. While you will be paying for them, it beats the cost of having to form and run your own logistics division.

• Another thing to note is that your product will receive honest and instant feedback from the end users. You need not run a campaign to get feedback. People who use it will come to the store and either complain or commend the product. If there is any change that is needed in the product, that will also come to you immediately.

• You will first be selling to distributors, so you will have to only cater to their business sense. You need to convince them that your product is worth their time, if you are successful at doing this, you are more than likely to take your product to a store where it would practically sell itself.

The process breakdown

After you convince the stores that your product, is indeed good enough for people to purchase, they will then take it to a chain store and negotiate a fee for displaying, a fee for shelves, a fee for stocking your product, and a fee to promote the product. While there are no fixed rates for any of these, depending on where you want to sell and to whom you want to sell, the price can be anywhere from $2000 to $200,000. The next thing that you will have to be prepared for is the slotting fee which is a fee that retailers might charge just to lace the product inside their store.

The idea though is that you are able to take your product directly to the customer and make it sell itself.

How it Will Work: Convenience Store Distribution

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How it Will Work: Convenience Store Distribution

wholesale Distribution 

Over the last few decades, the way people bought and the way products are sold has seen massive changes. Along those same lines, convenience store distribution has also changed. Also, it has been found that C- stores are rife with opportunities to grow, but rarely do. As a seller, you might be interested in getting to know how this whole system works and how it can work in your favor. Make the convenience store distribution chain work for you. Here are a few things that you might want to make a note of.


Changing demographics


The people who work in C stores are likely to be a bit older in the coming years. People like to stay employed for longer than they did in the past. So your product will be handled and sold by people who might be not necessarily be in your target demographic. You need to be prepared for this changing scene in the labor force. While it may not seem that important, it plays a major factor simply because, you need to have as little confusion as possible between the buyer and your product.


While we are discussing labor of the future, it has to be said that technology is likely to bring machines in stores rather than humans. With costs of labor increasing by the day, you are likely to be selling to a shop that has minimal people working. Only recently Amazon introduced a store that has no people, no counters, and no cash transactions. It is the future of C stores and your product has got to be future ready.


Distribution costs set to increase/ decrease


Trucks of the future will be automated and self-driven. They are also more likely to be powered by electricity or other renewable sources of power. That is definitely going to happen, so distribution by manually driven trucks, especially the smaller ones is expected to be a bit more expensive. On the other hand, large consignments will be handled by automated trucks, so it will be less expensive. Either way, these costs are going to change dramatically.


Another reason, apart from emerging technology for distribution costs to alter the way it will is because the truck driving industry is facing a real shortage if drivers in the coming years. The current generation of drivers are set to retire, but are not necessarily going to be replaced immediately. The incoming generation is just not as interested in driving as the outgoing one. It is no wonder the millennials favor self-driven trucks. The shortage of skilled drivers will mean the pay will have to rise to levels that make it feasible to retain skill.


Social media marketing is a thing


Right now convenience store suppliers, distributors, as well as those who operate physical stores all need to get on the social media bandwagon. There is really no point in fighting this change. You are, right now, online, reading about how to sell your product through a C store online. It is likely that you found this link on a Social Media site like Facebook or Twitter. So if you are still lacking in your social media presence, make sure you get on it now, in as many as you can, right away. The online market is quite literally the largest in the world and you can reach any person on the planet.


Crime takes new forms


Cybercrime is something that has to be dealt with seriously. Technology means pretty much running your business online, this includes most, if not all of your paperwork. That means your cyber security measures need to be updated constantly. No one is safe from the threat of theft online and this is not restricted to cash or goods. Priority needs to be placed on your online security above physical security in the coming years.


Regulation and licensing


The Food and Drug Association is constantly updating their regulations on consumables, especially food, vapors, cigarettes, supplements, and like products. You will need to constantly be aware of these changes, should they occur. Failure to be within regulation can result in heavy fines and other fees.


Type of distribution strategy


There are a number of ways in which you can bring your products to the end customer. There is the direct selling option where you move your products directly to the store without any middlemen. It is the cheapest option, especially when you are just starting off and need a way to cut costs on distribution. In many cases, a small van will be enough to deliver, but as you expand your base, and increase your production, you will need a distributor to do it for you. Owning a whole fleet of trucks and maintaining them is just not viable anymore. That is where wholesalers or distributors will come to play. They are able to not only take your product all over the country, but also make sure it reaches the right store and customer.


The idea is to reduce the number of hands the product changes before reaching the end user. The fewer the changes, the leaner the process. In future, this can be as little as one party between you and the seller, which is ideal.


Selling the product


Marketing is expensive and if your product is not big enough or not quite mainstream, creating a marketing strategy for it will be enormously expensive. So, what you can do instead is rent out a counter, a shelf, or some such like space in the store where it can be prominently displayed. If it catches the eye of a customer looking for something new, they are likely to sample it. It is one of the best ways to launch a product into a well-established market and gain eyeballs.


Globalization can be a threat to your product. Every product has a foreign product that is either sold as an exotic or cheaper alternative. That is where the quality and differentiation of product comes into play. Make it the best it can be and distribution will pretty much take care of itself

Top Ten Advantages of Selling through Distributors

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Top Ten Advantages of Selling through Distributors

Product Distributors


If you have a product to sell and are completely confident about the way it works and its usefulness in the homes of people, or businesses, the next step is to take the product to users. Selling to your users is a tricky proposition as you need marketing expertise, something that cannot be learned on the fly. That is why you need to sell through convenience store distribution channels. Here are a few advantages of doing just that.


  • They are quickUnless you are making luxury products and want to maintain an air of exclusivity, you need to move product fast. The fastest way to go about this is to make use of distributors. They know all the locations of stores, supermarkets and other such outlets and also know the fastest way to reach them. If you really are interested in moving quickly and efficiently, Distributors are literally the fastest way to do this.
  • Wide customer baseThe whole point of a distributor is their wide customer base. They have built up a variety of markets and know exactly how to reach them. The information that they have us highly valuable and not something that you would want to build by yourself. It is also just not worth the time and effort to start from scratch and attempt to establish this base by yourself. Let the distributors do all the heavy lifting.
  • Understanding of the marketDistributors have an intimate understanding of the market. They know who to reach, where best to take your product and how to get prospective buyers interested. So if you have a niche product, it is not going to work everywhere, you need to know where to sell it for maximum impact and this information is available with convenience store distribution They might even suggest new markets that you had no idea even existed and take your product there.
  • Sales and marketing Distributors are champion sellers. Their main job is to keep convenience stores and other like customer facing centers stocked with quality goods, so they will really sell the idea behind your product to the stores, that, backed by their assurance of delivery and their years of built up reputation alone can kick start your product’s sales in the area.
  • MotivatedOne of the biggest reasons why they are able to sell so quickly is because they will sell the products as though they were their own. That is because the only way for convenience store suppliers to make a profit is to resell their stocks. The profit motive is always a driving factor. When the first batch goes out, that itself is an indicator that the product is selling well and they will want to ride on the profits over again.
  • LogisticsDistributors have the trucks, vans and manpower that is necessary to transport the goods to where ever it is they need to go. Few manufacturers have this ability. Unless you are a major force in the market and are big enough to be able handle countrywide distribution, this job is best left to distributors. They are experts and know exactly what to do with your product.
  • StorageStorage is a part of logistics, an off shoot. When you make more and more of your product, storing it till it is sold is something that can be expensive if you are short on warehouse space, Distributors, on the other hand can take delivery of your goods, and store it in their centers. They are sure to allocate your goods their own spot. You are also saving on space by having it travel from center to center, and there will be smaller houses where it is stored and distributed, this leaves you and your goods with a lot of flexible space.
  • Distribution channelsBy making use of a distributor, you all of a sudden have a footprint in markets that you might not have been able to penetrate otherwise. You need not even have a physical presence in these territories, but your product can reach the people there. By taking your product through a variety of convenience store distribution  channels and reaching it to even remote locations, you are able to make it a household name and in turn, turn in larger sales volumes.
  • Financial savingsAll of the above pointers have one thing in common and that is that they all give you excellent savings. Money not spent in business terms is money saved. Before you go in for expensive advertising and marketing tactics, you will have already made sure the product is accessible to any interested person or business and this is a great way to start off. The saved money can also be pumped back into R&D, making minor improvements to the product, packaging and you will be coming up with a better product than the one you started off with sooner than you expected.
  • Route to market Coming to think about it, there might not be a better way to reach people, that is, your end users in terms of sheer speed than through distributors. If you get a really resourceful distributor, you will see your product reach even the farthest corners of the country in no time at all. The coverage of market aspect is strong with convenience store suppliers.

Getting the right distributor

The trick now is to find a really good distributor. If handled wrong, even a really good product can end up in the pits. While it is good to have a distributor that is profit oriented, focusing only on profits will take your product nowhere. What you need is longevity and a brand recognition when you decide to branch out.


At the same time, you need to make it worthwhile to the distributor to come forward and buy from you and build a relationship. Only if you meet certain requirements from their side will it make sense for them to invest time and effort into selling and distributing your wares.

Wholesale Grocery Distributors: Here’s Why you Should Offer GMO-Free Products

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Wholesale Grocery Distributors: Here’s Why you Should Offer GMO-Free Products

Organic, GMO-free snacks are increasing in popularity for a number of reasons. People are eating them more often, and they’re not just visiting health food stores in order to buy them. If you’re not offering organic or GMO-free snacks, you could be missing out on sales opportunities. Here are just a few reasons why people are asking wholesale grocery distributors to provide them with healthier snack options.

Health Benefits

The effects of genetically-modified corn, wheat and other crops have not yet been evaluated. The fact that organic ingredients is used in certain products means that chips and other snack foods do not contain any harmful chemicals or pesticides that could be toxic to the body. GMO-free foods are also good for those with a grain allergy, as they are gluten-free.

Environmental Concerns

By offering organic, GMO-free snacks, you’ll be promoting environmentally-responsible business practices. People who are concerned about the effects that pesticides and chemicals have on the earth are extremely likely to buy them, since they know they are making a difference for the earth by doing so.

Grown in the U.S.A.

GMO-free products are more likely to be made from crops that are grown in the U.S.A. This means you are helping American farmers whenever you purchase them. Not only that, but most are packaged in the United States as well, so you’re also fueling the American economy as a whole.

As if these reasons weren’t enough, organic, GMO-free snacks also taste great and are fun to snack on. To find out more about the benefits of organic and GMO-free snacks, contact us.

Tips on How Wholesale Distributors Can Benefit Your Company

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Tips on How Wholesale Distributors Can Benefit Your Company

Wholesale distributors

There are plenty of potential profits out there for companies looking to get their products into wholesale distributors. Convenience store owners and grocers have to compete and succeed constantly, especially during the holiday season. To be competitive they need to be well stocked with the right products, at the right time. In order to have the opportunity to serve them, it is definitely an advantage knowing exactly who needs to get products on their shelves and when. Here are three ways having access to wholesale distributors directory can help.

  • First, having a good lead source is critical. With today’s economy, all businesses have to manage their expenses carefully in order to stay afloat. If you use a lead generation company, they may have different pricing strategies based on the services selected. Our directory, puts the power in your hands. It only contains the most qualified leads within the industry to create a high sales volume for you with fast moving products.
  • Second, after discovering these potential leads, you need to know the buying policies of the companies you want to approach. Some managers may have input in the decision making for their particular store but, buying decisions could be made at the retail company’s headquarters. With updated information, having the names of potential contacts, buyers and personal E-Mails can be right at your fingertips.
  • Third, you want to get your product into stores as soon as possible. Some companies invest a lot of money attending trade shows, advertising or hiring store brokers and nothing ever happens. Just like in everything else, what you know really matters. There are many other convenience store lists, grocery store lists and supermarket lists out in the market today, but nothing as comprehensive as ours for the price.

Businesses work hard at finding the right wholesale distributor to bring vital goods to their stores when needed. Bridge the gap by searching for the best retailer for your product instead of paying a commission to others to do the search for you. The best way to get your product into stores right now is by getting helpful tips and a useful directory. To talk more about this, please contact us today for the tools needed to find the right retail customers for continued business success.

Wholesale Tobacco Distributors: It’s Time to Reach Out to C-Stores’ Buyers

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Wholesale Tobacco Distributors: It’s Time to Reach Out to C-Stores’ Buyers

Despite ongoing government intervention, big name mergers and chains like CVS Pharmacy bowing out of the cigarette retail business, the tobacco industry continues to hold its own. This is especially the case in areas like electronic smoking devices, smokeless tobacco, pipe tobacco and cigars. They continue to show robust growth and comprise a large percentage of convenience store sales. So as an article that appeared in the September 2014 issue of Convenience Store Decisions rightly pointed out, many C-store owners are actually looking to expand their product offerings in those subcategories.

That said, now is the perfect time for wholesale tobacco distributors and low to mid level product manufacturers to purchase an updated convenience store directory. With all of the changes taking place in the tobacco and C-store industries, we’d recommend choosing our bi-annual directory because it is updated frequently. In addition, it contains both personal and professional contact information for head buyers nationwide, which makes it easy to reach out at a moment’s notice.

Before reaching out to a C-store’s head tobacco buyer, it’s critical for sellers to recognize that it is a price driven market. Therefore, it is imperative that sellers are willing and able to offer head buyers strong financial incentives to act swiftly. Examples include negotiating promotional allowances (e.g. slotting fees), retail value-added promotions (e.g. BOGO), buy-downs and master-type programs. This may be done directly or with the aid of a Checkstand Program, which has agents experienced in handling such negotiations with both local and national convenience store chains.

In addition, it is vital that sellers keep abreast of the industry’s fluctuating regulations, voluntary guidelines, sunshine laws, advertising restrictions and FDA retail tobacco violation fines. For example, the National Association of Convenience Stores has already taken steps to prepare for potential government interference with electronic cigarette sales, which could indirectly impact how sellers market their wares to C-store buyers.

To learn more about how our C-store directory may help wholesale tobacco distributors and product manufacturers get ahead, please contact us today.

Checkstand Program vs. Mr. Checkout Distributors Inc.

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Checkstand Program vs. Mr. Checkout Distributors Inc.

Mr Checkout


The major difference is that Checkstand Program provides 100% verification, feedback for less than half the price of Mr Checkout Distributors.


Checkstand Program

Cost: $10.00 and a free fill per store

*Available Store Count-7,000 Stores
*Available Locations -Nationwide
*Communication- You are able to speak to distributors
*Verification – 100%

*CSP works for you unlike Mr Checkout. CSP acts a broker to push for reorders, while Mr Checkout gives you a list of distributors to call and try to get reorders.


Mr. Checkout Blitz Program

Cost $25.00 and a free fill per store

*Available Store Count-Not Sure?
*The Blitz program is offered in over 25 States.

*After the test you are given a list of distributors to try and call to get reorders.


Sign up today to learn more about the Checkstand Program.

Checkstand Program

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How a Wholesale Tobacco Distributors List Can Give You a Business Advantage

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How a Wholesale Tobacco Distributors List Can Give You a Business Advantage

Wholesale Tobacco Distributors


It’s often hard to know exactly who offers tobacco products and who doesn’t due to varying laws and jurisdictions nation-wide. One thing that can help a lot is a wholesale tobacco distributors list. Here are a few ways a solid list can help you get your tobacco product into as many stores as possible.


A good list can be delivered to you in the Excel format to make it easy for you to go through it and keep all of the information centralized. You can also highlight each numbered row as you go through contacting each store as a way to keep track of where you’ve tried to get distribution already and where you can still send messages.

Personal Information

A good list can give you the names of head buyers for tobacco distributors. If you’re going to contact their store about possibly carrying your tobacco product, it certainly helps to start things out on the right foot by knowing who to address.

It can also help to have the personal email address of the head buyer as well. A good list will often be able to provide this for you.

After all, you don’t want to risk emailing the standard corporate account and have them give you the run around. Having inside information about the distributors you want to do business with can go a long way to helping you land the contracts that you want.

If you want to get started with a solid list right away with an instant download, please contact us.

What To Know About Convenience Store Wholesalers

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What To Know About Convenience Store Wholesalers

convenience store wholesale distributors


Any successful convenience store is going to have the best suppliers around. They need to have wonderful suppliers if they want to have any profit margin left in their products.

Offering The Best Of Brand Names And Generics

One thing for convenience store owners to look at with their convenience store wholesalers is what prices they offer on both brand name products as well as the generics. Studies have shown that customers care about price points a lot more than brand. They will often purchase the brand name so long as the price is not significantly higher than the generic choice. Therefore, convenience stores should try to offer both options so long as the prices they are quoted on both is reasonable.

Life And Death By Inventory

There is no question that inventory levels are a vital element of running a convenience store, perhaps even more so than in grocery stores and retail stores. Prnewswire.com lays out the case for maintaining proper inventory levels here.

Because inventory is so important to convenience store owners, a good distributor will always be able to deliver products regularly, on time, and in any quantity a store owner may need. The variable nature of convenience stores means that certain items may be more or less in demand depending on the time of year, or even the rise and fall of that brand’s trending popularity. One of the worst things for a customer, and therefore the convenience store owner, is to find that an item is suddenly out of stock…

Indeed, entering a convenience store that does not have in stock the thing that you came to purchase is not convenient at all.

Find The Right Distributor

In order to meet the above goals with a distributor one may need to check out the director that is available at our website here at cstoredistributors.com. The directory is something that is worth every penny of its cost. Finding a distributor and knowing everything about them is worth the investment in the directory.

Please contact us for more information about getting the right distributor for your store.

C-Store Trends in 2015

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C-Store Trends in 2015

c-store-trends 2015


Competition within the c-store industry continues to mount and stores that were earlier related to motor fuel supply have now become more exclusive with the growth of superstores like Walmart and wholesale retailers like BJ’s and Costco. Though sale of gas still remains the mainstay of most large and traditional c-stores the focus is now more on convenience products as market is now growing fast with high margin food products and also specialty products. While some stores are diversifying to include convenience restaurants and new inventory others are resorting to in-store marketing techniques to enhance experience of shoppers and bridge the gap between online and offline marketing channels.

  1. Sales will be driven by baby boomers and millennial generations – The most prominent shoppers of 2015 will be its millennial generation which will prove to be a ready market for organic products and new spices while baby boomers will be buyers of traditional products. The older generation in their 70’s will retire with healthy financial resources and will lay greater emphasis on fitness and vitality forcing manufacturers to tailor existing products to suit their needs. The smartphone generation of millennials will encourage store owners to keep their online purchase applications as uncomplicated as possible for sales. Besides technology upgrades, retailers also have to invest more in improving customer service and deliverables as this generation is impatient and requires instant gratification.


  1. Healthy food options – The plentifully available fast food options are no longer about greasy fried food but more towards healthy salads and light roasted snacks along with wholesome food like chicken and pizza. This emerging trend shows that people want personalized ingredients in their meals and want choices in the food they eat making traditional fast food chains to regularly innovate their menu and improve speed of delivery. Now even c-store based restaurants are consulting with food distributors to improve their menu and use locally available ingredients to keep their food fresh and add new flavor options.


  1. Social Networks to be next shopping platforms – Within past few years the outreach of social networks have increased substantially and are being used by both large and small brands to market their products and interact with customers on a regular basis. The recent launch of “buy buttons” in Facebook and Twitter along with Like2Buy platform on Instagram help buyers to make positive affirmations while browsing and sharing their interests with others. Companies like Home Depot, Burberry, Target and few others are now testing Twitter’s button to see if its effectiveness.


  1. Growing demand for snacks and beverages and Vapor – The millenials are today very busy with hectic work schedules to sit down for lunch or even breakfast and are resorting to light snacking to keep themselves fed. To cash into this market the c-stores are offering fresh portable snacks to consumers which is a combination of fresh fruits and vegetables to give them required quantity of carbs and proteins. Light meals and beverages have always been an ideal combination at fast food outlets like Starbucks, McDonalds, Dunkin Donuts and others which have set top standards for both iced and cold coffee and fruit beverages. Beverage distribution is now a vital part of c-store distribution network with demand for dispensing machines and fountains increasing in urban and rural landscape. Last but not least, vaping will has already become a viable asset to convenience stores. Look out for a new product called CBD that is already sweeping the nation. You can learn more about CBD vapors at www.purecbdvapors.com.


  1. Loyalty points and social responsibility – Customers will be made to feel more special for their loyalty towards a brand by customized product recommendations and offers. As the old practice of granting points to customers for making purchases above certain levels has become boring companies are now resorting to other means to keep them engaged. Imaginative methods are being adopted in 2015 by retailers to reward customers for positive action like references and recommendations instead of just purchases. With increase in customer expectations stores are offering customized perks and benefits to show their appreciation for loyalty and patronage.

Companies have now realized that customers have a soft corner for merchants that actively take part in social causes and try to make a positive change in society which can be related to their business. Shoppers like to know that some part of their money is being sent for community development activities around their neighborhood.


  1. Experimenting with technology – Very soon we shall see the familiar cash counter disappearing as point of sales systems with cloud based technology will gain acceptance by tech savvy c-store owners. Though this is an expensive option for small retailers these systems are finding their niche in stores with statewide branches as it increases performance and functionality of regular cash registers. Beacons are the next technical gadgets which are slowly being introduced into stores to help owners analyze their sales and generate details of item wise or category wise sales which can improve planning of inventory and in-store marketing techniques. Other soon to be launched technologies in c-stores are “augmented reality” and “3 D printing” which will improve buyers’ experience and help them visualize a product before purchasing it.


  1. Using data-based solution to manage risk and customers – In forthcoming years retailers are going to depend on data analysis to study customer shopping trends, price trends and supply chains to make targeted adjustments with for carrying out marketing displays and change price margins across the year. By detailed study of product and category performances, retailers can adjust their merchandise better and make promotions to improve inventory performance and also avoid expensive markdowns when season ends.


Lack of knowledge about channels structure makes customers ignorant about price differences in similar products on online and offline so they expect same service and offer for both channels. This makes it difficult for c-stores to manage their online and offline presentations as one entity and they need invest heavily in technology to make their store an omni-channel entity like Macy’s which ships products directly to buyer’s homes. Before investing in technology stores have to take time to consider if this feature will improve their customer’s experience and make them appreciate your effort then it is better to stick to that strategy.

How Small Businesses Can Stay Competitive

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How Small Businesses Can Stay Competitive


Getting a new business off the ground can seem like a gargantuan task, so once your enterprise is up and running it may seem like nothing can stop you now. Yet entrepreneurs who let themselves be lulled into a false sense of comfort and let their foot off the pedal well know the perils that this can bring. Managing the pressures of meeting payments to creditors, keeping investors happy and finding and retaining the right talent are just a few of the common challenges you may be up against. So how do you get past these hurdles and make good on your promises to your stakeholders, your employees and yourself?


The pains and perils of a small business


The thrill that accompanies starting or running a small business is balanced in equal measure by some trepidation around things like funding, marketing, brand visibility and acquiring customers. Here are some of the common thorns on that road to bigger things. As you will soon see, your problems are not unique. And thankfully, that means there are ways to get around, over or under these obstacles when they block your way.


Tackling the big guns


First, the good news. Just because you’re small doesn’t mean you’re on weaker footing. Due to your flatter organization structure, less red tape and higher degree of control over all the moving parts, you are considerably more agile than a larger lumbering corporation. What they have in heft, you can make up in swiftness and adaptability.


However, be prepared that a big company will undercut you on pricing, outbid you on big deals and burn up thousands of dollars in advertising and marketing. If you try and match them, it could cause you to burn your entire marketing budget overnight.


Keeping the machinery well oiled a.k.a. ‘The Money Problem’


Yes. Money. Funding is one of the biggest worries for the average small business owner. How do you keep the working capital going? Having the funds to pay vendors/suppliers, partners and employees is vital. It impacts your credibility in the market. Not paying up on time can cost you not just your reputation, but also impact the rates your suppliers or lenders charge you. Money problems can also spill over to impact talent retention, marketing and every other area of your business, making it possibly your single biggest challenge.


Expanding reach


Growing the reach of your business can be tough when your pockets don’t run that deep. You will need to compete with older players as well as larger players who have well established brands, websites, and even offline presence. How do you get a consumer to hear about you without splashing advertisements everywhere?


Hiring and retaining quality talent


Getting the best people on board and then retaining them is a huge challenge. A sound recruiting strategy needs to be part of your core business plan. Ensure there is a good rewards and recognition plan in place, have a system of bonuses and share the wealth early on. And under no circumstances should you let money troubles hinder payments to your team. Reputation once ruined cannot be undone.


Sustaining growth


Early stage growth by virtue of a passionate team, novelty or innovation in your product/service will get you good growth. But how do you keep that going and take growth to the next level?


Tips to put you ahead in the big race


Running a solid small business isn’t a sprint. To create a business that grows and builds lasting value takes time. Ensure your plans and strategy reflect this. Here’s a quick look at some ways you can make the most of being a small business to get a larger share of the customer pie.


  • Target sustainable growth. There may be occasions that demand stellar growth to draw investors, but don’t do this at the cost of eroding long term value.


  • Have a plan for funding. Don’t rely on investors alone. Services like Kabbage are a good backup plan and safety net. The convenient online/mobile app based platform for small business loans, enables you to get access to working capital in a quick and easy way. This is ideal for small businesses which may not have the credit scores to back big funding, nor the time to wait for the tedious paperwork involved. By following a method of online data analysis, Kabbage is able to evaluate each small business for its particular merits and assess its potential based on the health of the business and not just a credit score. And because it is a line of credit, you’re paying only for what you actually use.


  • Find a niche that you’re good at and talk about it. Its important to find a little segment of the market where you establish yourself as the expert. Chances are, the bigger corporate will not want to limit itself to just one area. Let prospective customers know this is your area of expertise.


  • Avoid doing what someone else is doing better. Suss out what the competition is doing and avoid choosing something they’re already known to be the best at. Unless you have found a niche that will edge them out. If not, you run the risk of getting into a price war or losing out to them.


  • Get smart about your marketing. Hire digital marketing specialists to build your reputation online. Use content to drive your goals of expanding reach and credibility. While online marketing isn’t free, it is likely to give you more bang for your buck if done smartly. Recruit evangelists – people who love your service/product and are happy to talk about it on social media/blogs/videos. And remember, the sooner the better.


  • Get on more channels/platforms: One of the big challenges you will face as a small business is one of reach. Thankfully mobile apps and ecommerce have proven to be a big equalizer. Work at building relationships with the big e commerce vendors and niche operators who service your target segment. Some lenders like Kabbage actually accord extra merit to businesses that are present on multiple platforms, because this effectively means better reach and potentially more sales.


  • Use your agility. You may not have huge R&D budgets, but you have a passionate team of specialists. Connect with your customers regularly. Identify new problem areas, develop innovative updates and bring them out before your plus sized competition.


  • Pace yourself. Don’t try and keep up with the big corporations. They can take a hit in the short run, your business may not be able to survive it. And if you must spend, keep a line of credit open with someone like Kabbage, so it doesn’t hamper working capital for your essentials.

Staying competitive and relevant to your audience in the face of copycat startups and big businesses that have millions to invest to corner you out of the market may seem daunting, but it doesn’t have to be. With the right expertise and some foresight, small businesses can overcome much that comes their way.


Top Challenges in Distribution to Convenience Stores

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Top Challenges in Distribution to Convenience Stores

Every convenience store that starts business is constantly challenged to handle problems related to distribution network and inventory merchandising to retain interest of customers on a regular basis. The large variety of their items which require choices in each division like dairy, food, products, grocery and other products of convenience make it difficult for c-store owners to handle inventory effectively. The most common problems faced by convenience stores in effective management of channels of distribution and managing merchandise and inventory to ensure steady sales of stock and reduce chances of stock reduction. As convenience stores deal with both food and non food products their clientele is more diverse and their volumes are also larger than regular grocery stores.

Influx of social media and online shopping makes it even more challenging to manage distribution as both retailers and wholesalers are under pressure to show results and have to gauge consumer sentiment based on both online and offline trends. C-store executives have to now manage store operations and also react in quick time to changing trends in customer demand. When unforeseen circumstances occur like natural calamities, political problems and unethical practices by manufacturers to increase their profits, it can lead to further strain on supply chain networks. The latest challenge that distribution chains are facing is international trade which is unpredictable and is negatively affecting the supply chains of c-stores which depend on imported products.

Distribution channels

Wholesalers and distributors depend on the steady demand for their products by c-stores and grocery store owners to keep their process running and align their delivery schedules to suit their clients. They take the assistance of facilitators like independent warehouses, C&F agents and transporters to keep both manufacturers and retailers satisfied with deliveries and pickups at the right time and at right price. An efficient logistics and supply system can reduce costs of distribution and delivery thereby providing competitive edge to the retailer against other rivals in the markets. For any retailer timely availability of products is crucial as some has specific shelf life and delay in bringing them to stores can lead to wastage of time and money by distributor.

Challenges in distribution of food products and beverages

To keep their stores well stocked so customers can have a wide choice among new and existing product categories means that now stores have to manage several more delivery trucks on a daily basis. If store owners are faced with deliveries during peak customer crowd times then it becomes challenging for the employees to handle both situations. Food distribution is carried out on a weekly basis due to their short shelf life and to ensure that essentials are always available when people require them.

Beverage distribution is done by the manufacturers that use their own transportation facilities to maintain right temperature and quality and avoid chances of contamination during transfer. While these manufacturers want to maintain direct store delivery from the factory to keep the price at a competitive level it is frequently done by third parties who are specialized in this field. The process is still too slow and has to be automated which can reduce costs further and improve customer service. Challenges in this sector can be reduced by introduction of technology and tracking systems which will help manage inventory and schedule deliveries within existing transportation system.

Reducing inventory, product returns and out of stock situations – To run a profitable distribution system your inventory management has to efficient enough to keep it for minimum possible time within a warehouse. While grocery wholesale distributor have to make decisions based on service agreements with their clients they also have to keep in mind the perishability of their products which can lead to product returns. To avoid this situation storage and delivery has to be done accurately to reduce package or product damage and full acceptance of delivered inventory. When grocery distributors are able to manage their orders and deliveries efficiently there are minimal chances of surplus inventory and shelf space of c-store is also utilized in an optimum manner.

Planning and communication – Convenience product distributors work in a highly competitive environment where time plays a critical role between success and failure. Product orders are taken from grocery stores and c stores on a monthly or bi-weekly basis and trucks are packed with well planned route maps which given them a list of stores or warehouses wherein the inventory has to be delivered. The planning is done well in advance to allow synchronized action and make scheduled deliveries so stocks are replenished at stores in the right time to reduce chances of “no-stock” situations. Problems arise if regular updates are not communicated to delivery personnel in advance and then precious time is lost in trying to make urgent deliveries which drives up the cost of inventory.

Scheduling and route optimization – To remain competitive and eliminate waste distributors have to constantly seek effective means of getting inventory delivered to end retailers with minimum expenditure on fuel costs as well as loading, unloading and merchandising. By usage of latest communication technology and tracking devices distributors can now be more responsive to demands of their customers. Depending on their requirements, c stores can now interact with distributors to make changes in their scheduled deliveries to suit their inventory situation which can help them get discounts if distributors are able to offload a larger part of their inventory.

Collaborative solutions between all the parties involved in the distribution cycle can help integrate distribution networks more proactively to help all business partners understand the origin of their products and also the best way to track them within the supply chain. Retailers are most vulnerable part of a supply chain and cannot replenish their stocks when faced with unexpected events. Under these circumstances increased communication and collaboration between all partners will enable smooth transition of products from manufacturers to retailers so they are able to meet customer demands on time. Retailers have as much interest in an effective logistic system as their distributors, intermediaries and manufacturers as all the entities are interdependent on each other.

How the Layout of your C-store Influences Buyer Decisions

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How the Layout of your C-store Influences Buyer Decisions


Well planned c-store layout with ample space for shoppers to walk between aisles allows the retailer to expose customers to a wide variety of products and maximize sales in every section. While layout shows the size and location of fixtures and items within the store it also aims to create a comfortable atmosphere for customers so they can take their own time to browse and buy. Most consumers follow a standard pattern of browsing through convenience store’s shelves that helps them locate and buy the products of their choice within the shortest possible time. Though customer behavior is usually influenced by environmental and psychological factors c-stores and grocery stores try to identify buying trends to help them make cost worthy purchases.


Consumer behavior is influenced by a wide variety of factors like shopping environment, marketing factors, personal and family influences. C-stores and convenience store brokers try to influence buyers’ behavior by merchandising, pricing and advertising techniques to entice larger purchases. While some of these marketing influences are aimed to cause temporary influence, some are expected to have long term influence. A store’s layout depends on retailer’s knowledge and experience of customers’ buying trends and some sections generate more sales than others.


The environment within c-stores and grocery stores are different as the variety of products in former format is wider and many factors like lighting, signage, shop assistants influence buyer behavior. Suppliers like food distributors and wholesalers that distribute products to c stores have a large role in the decision making process of store layout to push sales of their products.


Factors to consider while designing a convenience store layout


  1. Smart use of space – Take the advice of an expert store designer to use each square feet of space within the convenience store in best possible manner. Break up the area into functional areas with logical space for storage area, back office, sales counters, refrigerated goods section, changing rooms and toilets for employees.


  1. Inviting customers – Each section of your store should be laid out in such a manner that it should appear inviting to customers that walk in by encouraging them to explore the merchandise by walking through inviting counters and interesting merchandise. This foyer of the convenience store is called a “decompression zone” which gives shoppers a feel of things that can be bought from the store. Inviting signage of combination offers, friendly greeters and deals can induce customers to explore further to discover these deals on their own.


  1. Interiors – The décor of convenience store with regard to walls and floor colors, lighting, music, racks and shelves colors and designs should be taken into consideration when planning a layout. Depending on shoppers’ convenience, some of the layouts can be changed at different hours when customers are less during middle of the day.


Environmental factors affecting buyers – Store environment comprising of music, lighting, color, design, ambience and odors around the store have a strong effect on buyer’s behavior as these affect them on a psychological level and affect their emotions by inducing buyers to stay and browse or make a quick exit. Human behavior is unpredictable and as such different people will react the way their brains are hardwired to deal with certain situations. Studies show that store layout which has a racetrack like format forces shoppers to follow path defined for them and they rarely spend thought or emotion on the layout. Cognitive processes of shoppers also go through various stages based on the store environment and influence their shopping patronage of the store in future. This will affect their evaluation of the store further based on available merchandise, display and service.


Designing layout and marking sections to influence buyers positively


Front layout – Inviting aroma or food is the most common factor which drives shoppers into convenience stores as they pass by even without a decision to stop and buy. The appetizing aroma of freshly baked pies and breads urges you to grab a bag of donuts and garlic bread that was not there in the shopping list as you walk into the convenience store. The packaged product section will be a few steps away and you will be tempted to load the basket with fruits and vegetables that are freshly stocked and at a bargain if you buy more. The front sections of c-stores also have promotional offers that manufacturers have recently launched and could be on special offer by grocery store distributors.


Center section – Packed convenience items consisting of food products in small sized boxes and packets are generally stocked in the center. You are also likely to find healthy foods like nuts and dry fruits along with staples while dairy products and meats will be next to the wall in the freezer section. Full price items like clothing, plastic products and stationery items will be interspersed with other items on sale in the center section. The dairy product section will be next to cold beverages display so you can grab a couple of cold coffee cans along with milk and eggs for breakfast.


Checkout area – Stores have a very valid reason for keeping the checkout counter in the front as you have to walk through most of the aisles to get to the queue in front and may end up buying a few things you never realized were important. While you are waiting for others to finish the checkout you will tend to browse through accessories, chocolate combos or kitchen towels in the low price bins leading to the counter that are tempting to add to your original baggage.


Retailers work with consultants and psychologists to design their store layout in such a manner as to encourage customers to spend more than they actually planned. But as a store owner you have to understand that all customers are unique and layouts that appeals to one person can be tiresome for others. Combinations of a store’s environmental factors and service have a strong influence on a buyer’s perception of a convenience store which can affect their buying behavior and also affect their evaluation when they speak about the store to others.


Expanding Your C-store Profits with New Categories

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Expanding Your C-store Profits with New Categories


Today the retail industry has become widely fragmented with consumers having a wide choice of formats to choose to select their requirement of convenience items. The role of primary shopper too does not exist anymore as every family member today has to make their choices with regard to convenience items they use. Now earning profits for c-stores will not happen by stuffing the place with every saleable product and expecting buyers to fall over themselves to clean out the shelves. An efficient sales and marketing strategy is required to make a small stand along c-store or chain of stores to run profitably for years by with loyal customer base. Emerging trends in retailing like digital revolution and preference for small retail formats by single and small households is making it tough for c-stores to adapt themselves to rapid changes around them.


Improving efficiency with design


A well lit store with neatly laid out shelves wherein products can be easily located and dust free stands, speak volumes about the efficiency of the store management. A well designed lighting system with energy efficient LED lighting can help in reducing energy bills while neat surroundings like clean restrooms and well-lit parking area can help retain customers to try out the merchandise. By using technology and customer feedback you can improve the store layout further and improve convenience. Some stores keep changing the layout of their stores every few months to change the color scheme or bring in new merchandise and make repairs wherever necessary which helps retain novelty among regular customers. Since most of the shopping at stores is led by impulse owners should place their merchandise cleverly to catch the attention of different demographic groups.


New service categories to expand c-store profits


E-cigarettes and vaping devices – In recent years the reduction in sales of cigarettes and fuel which were largest profit grossers of c-stores, has forced them to look at other options to increase their profits. Emerging demand for electronic cigarettes and vaping products has helped c-store to increase their profits as their margins are high and in 2014 they sold nearly $644 million worth of these products. The sale of vaporizers has been exceeding that of e-cigarettes and in 2014 it grew by $500 million. Demand for these smoking products has increased as they can be used even in no-smoking areas and customers are yet to get acquainted with different flavors.


Cold beverages a growing trend – The demand for customized iced beverages has been growing exponentially since the first “flavored iced drink” came into existence. With 85 percent of customers walking into c-stores demanding iced drinks during summer, c-stores are cashing in on the boom by installing latest beverage dispensers which provide a multitude of choices from ice types to flavor shots so customers can customize their choices. . The growing demand for cold beverages and introduction of new brands on a regular basis makes this the fastest earning product group for c-stores as these are sold through dispensing machines and fountains.


Cold beverages are available in varied categories as iced drinks, protein water, fresh fruit juices, fruit beers, energy drinks, iced tea and carbonated drinks. Nearly 80 percent of convenience stores sell beer of different categories which are among largest sold beverage products. Both hot and cold coffee concoctions are preferred by youngsters and working professionals who prefer something refreshing with their morning breakfast on the go and for them c store are the preferred destination rather than a local coffee outlet.


Health and Wellness Products – Though this seems a category more suited to specialty food stores, even c-stores are increasingly stocking wellness products on demand from their loyal customers. Besides selling the regular stock of salted snacks, cookies, bakery products and colored sweets, convenience stores are working with grocery distributors to provide health choices to clients. To keep themselves in the market, c-stores have to try and work out a solution to meet a wide variety of customer choices in terms of both healthy and not-very healthy diets. Products which have tags like natural, unprocessed, organic, and fat free, cholesterol free like pure cbd vapors have a wide appeal among buyers and c-stores must try to get such products from grocery distributors. Consumers today are more health conscious and are gravitating towards nutritious food options as they know what unhealthy eating habits can do their lifestyles. Research has also shown that patrons of c-stores are avoiding creamy ice-creams with high calorie content and opting for healthy yogurt and fruit juices.


Food service distributorsIn their quest for fresh food options customers are increasingly trying out food service counters available at convenience stores which offer several ready made choices like burgers, sandwiches, pizzas and other baked products that they can carry home or eat at the store’s restaurant section. While some stores have got their own deli and kitchen division that helps them increase profits and retain quality of their offerings, some large stores work out profit sharing with fast food restaurant chains and wholesale food suppliers to provide a familiar outlet to customers. This arrangement is equally profitable as it can bring in customers via the restaurant which may have a better brand recall. While high income families visit fine dine restaurants for the unique experience, middle class families prefer comfort and value for money meals in public setting within family restaurants which have better focus on quality. These restaurants regularly change their menus to keep t their offerings fresh and interesting which can bring in more customers. Casual dining atmosphere with upbeat and lively ambiance appeals to both younger customers and families.


Though convenience stores had a rough time during the recent financial crisis it has managed to outshine other retail groups like electronics, clothing and furniture. Its ability to provide quick service to busy customers has helped it survive the tide with little help from new growth segments like food service, snacks and beverages and vaping products. Industry experts believe that some more consolidation has to happen in this segment as small family owned business may get taken over by corporate groups. To keep their product mix attractive convenience store owners have to collaborate with wholesale distributors and manufacturers on a regular basis to integrate their strengths.


CBD Hemp Oil Vapor: Why You Should Buy It

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CBD Hemp Oil Vapor: Why You Should Buy It

CBD Hemp Oil Vape


CBD Hemp Oil Vapor is a kind of oil that is extracted from industrial hemp plants, which are a variety of cannabis sativa. This variety is called cannabis sativa sativa (as opposed to cannabis sativa indica). The plants have a low concentration of THC and a high concentration of CBD. But, what are CBD and THC?


Human beings have, what is called, the endocannabinoid system. The effect of cannabis on human beings is well documented and still under research. It was while studying the widely varying effects of cannabis on humans that the endocannabinoid system was discovered. Endocannabinoids (which are cannabinoids present in our bodies naturally) are responsible for homeostasis, i.e., keeping our body condition stable. It was discovered that cannabis and its derivatives affect this stability. CBD and THC are both phytocannabinoids and they affect the body’s physiological processes. CBD is cannabidiol and THC is tetrahydrocannabinol. So far, two cannabinoid receptors, CB1 and CB2, have been found in our bodies.


Who Should Buy?


Businesses targeting electronic cigarette users and the users themselves can make use of CBD Hemp oil. Recently, we (Pure CBD Vapors) have launched a range of CBD hemp oil vapor products for use in e-cigarettes. Our products are available in several flavors and different concentrations of CBD. The flavors are peach, tropical, dark berry, and strawberry. The concentrations available are 25 mg of CBD in a 10 ml bottle (which costs 19.99 dollars per bottle) and 50 mg of CBD in a 10 ml bottle (which costs 24.99 dollars per bottle).


Where to Buy?


Users can directly buy our products from retail stores, pharmaceuticals and other shops around the country. You can also buy them online on our website Hemp Oil Vapor. For businesses interested in taking CBD hemp oil out to the market under their own brand names, we offer private label products. Our contact details are available here. Retailers interested in stocking our products may also contact us for more information.


Why Should You Buy?


Use of electronic cigarettes is on the rise and in 2014, “vape” was the 2014 word of the year. Why? Probably because smoking tobacco is unhealthy. However, it is not easy to quit smoking, especially if you have been doing it for a long time. But, now, with the help of electronic cigarettes, you can get over tobacco addiction, provided that you choose the right vaporizable liquid. It has been shown that CBD helps to overcome nicotine addiction and, further, it also makes dealing with withdrawal easier. Using CBD hemp oil in electronic cigarettes, therefore, may be a good approach to deal with your smoking problems.


Another reason to buy our products is if you are looking to smoke and relax but not “get high”. CBD is not psychoactive, unlike THC, which is present in large quantities in marijuana but not in hemp. This means that it will not alter your mind. But, CBD has anti-anxiety properties and it does help you to relax. However, taking in large quantities of any drug is not healthy and will have negative consequences.


Even though hemp and marijuana both come from cannabis, there are significant differences. Marijuana is cultivated for buds, which is a major source of THC, but hemp is not. That is why hemp oil has only trace amounts of THC and high amounts of CBD.


Are There Other Advantages?


Yes! CBD has potentially large number of applications in medicines. It’s anti-anxiety properties mean that it can be used to treat anxiety disorders but without considerably less side effects. It also has slight anti-depressant properties. In addition, CBD also has anti-inflammatory, anti-pain, and anti-psychotic effects. It has already been successfully used to reduce schizophrenia symptoms and in medicines for treating Dravet Syndrome. CBD may have use in treatment of arthritis, acne, obesity, respiratory problems, heart disease, and many other diseases. Several clinical trials indicate that CBD may be helpful in treating neuropathic pain.


But, this does not mean that you can use CBD hemp oil in vaporizers for treating yourself for any of these diseases. A lot of research has been conducted but there is still a lot more to be discovered. Therefore, before doing anything, always talk to your doctor.


Apart from this, using electronic cigarettes also means that you will not be exposing people around you to smoke (as these cigarettes heat a liquid and turn it into an aerosol that you can take in). And, as already mentioned, it is great for quitting tobacco smoking.


What Else Should You Know?


Our products are made from industrial hemp and are legal in the United States. You can buy them from brick and mortar shops or online and vape whenever you want. Just choose your flavor and get started. And, you do not have to be concerned about the adverse effects of smoking tobacco.


You should also know that, in addition to being able to dampen the ill effects of THC, CBD may also enhance THC’s therapeutic properties (which include anti-inflammatory effects) when used together. Further, THC has several medicinal uses, but it is not preferred because it is psychoactive.


In addition, hemp (and each of its various parts) has applications in several industries. It is used in building materials, composites, paper, to make ropes and jewelery, and as fabric. It can also be used for producing bio fuels and for animal bedding. Hemp seeds are also a nutritious food and the seeds themselves contain absolutely no THC. It is the other parts of the plant that contain THC, if only in trace amounts.


Buy Pure CBD Vapors


So, if you smoke electronic cigarettes or if you are a business or a retail outlet targeting targeting and/or stocking for e-cigarette users, then our products are what you are looking for. They help you to quit smoking, get over nicotine withdrawal, and just relax, besides possibly giving you some health benefits. For businesses, we also offer private label products. If you are at all interested in e-cigarette liquids, then buy Pure CBD Vapors’ range of hemp oil vapors. For more information, you may contact us.

Types of C-store Distributors – Whom to Choose?

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Types of C-store Distributors – Whom to Choose?

Distributors are vital for convenience store business and are its lifeblood that keeps them alive and vital throughout the year irrespective of their location. They help store owners understand market trends and make their plans well in advance to take advantage of changing needs of the customers. Convenience store brokers and distributors visit their clients’ stores on a regular basis every few weeks to get feedback on products sold through them. C-store distribution is carried out by small and large chain of food distributors and varied categories of wholesalers and sometimes by manufacturers themselves who keep themselves limited to a particular geographical area.

Importance of C store distributors – It may be possible for the manufacturer of convenience items to sell his product physically for a short period of time, but it would be difficult for him to expand his business without the help of distributors. Manufacturers will need the assistance of both wholesalers and distributors to expand their brand and take advice about how to get products into c stores.

Distributors help in consolidating the operations of both manufacturers and retailers by providing the right price to the former and an eclectic mix of salable products to convenience stores and grocery stores. Superstores like Wal-Mart, Costco, Target and others rarely buy from wholesalers, as they have their own warehouse distribution centers and ask manufacturers to make the deliveries directly to warehouses.

Different categories of C-store distributors critical to business

a. Food Distributors – The US Marketing Association defines distributors of food products as middlemen who carry out functions of both wholesalers and distributors who provide promotional support to manufacturers. Retailers expect grocery distributors to take an active part in sales by providing additional services like merchandising and bringing to them market news about the changing demand trends.

This form of specialized food distribution does not require too many distributors as different categories of products are bought together by them and distributed to retailers across a wide geographical area. As the manufacturers are assured that their products will reach the target customers and they do not have to worry about supply and distribution, they begin to work towards increasing demand by interacting with customers for feedback and improving products.

b. Convenience product distributors – Manufacturers of premium quality brands and general use goods have varied perspectives about how their products should be presented and sold by retailers. For beverage distribution manufacturers use both intensive and exclusive type of distribution to ensure that their brand value is maximized. Profits can be maximized if brand positioning of the beverage is done in a strategic manner to create a specific image for the product. Though most manufacturers would want to see their merchandise in stores across the state or nation, distribution is a gradual process if you try to expand market on your own. Manufacturers can take the assistance of Checkstand Program which is a distribution organization that takes the responsibility of marketing and distribution of new products after carrying out viability tests in designated stores.

c. Brokers and representatives – These distributors work directly with manufacturers as their representatives to promote and distribute their products in a particular geographical area. Depending on their agreement with the manufacturer they deal with one or several manufacturers at the same time. They are paid a certain amount as commission as they work hard to promote companies within different categories.

d. Specialty grocery distributors – With growing market for specialty foods new manufacturers are emerging in the market that cater to this niche category and sell through large grocery chains and also small specialty food stores. These distributors carry several brands though of the same food category and supply them across retailers in a wide market to build the brand and increase profits as most are sold with a markup.

Though a wide variety of distributors are available in the market today who can easily get your product into c-stores, selecting the right one is a tough decision as different stores have varied product and merchandising demands and it is difficult to get a footing in superstores. Direct marketing and indirect marketing methods have to be used to help sell your product through distributors, as then there will be a demand for your products when it reaches the convenience stores. As a manufacturer of grocery products you can take the assistance of wholesale grocery distributor in your area by contacting them through phone and email to distribute your product.

Selecting distributor as a manufacturer of specialty grocery

a. Determine your target customers – As a manufacturer of specialty products you will have to identify stores that stock such product and also the kind of clientele that will purchase them. Once you have that information it is easy to identify distributors who will service these stores after which you have to present the product to them for distribution.

b. Identify distributors to match your long term needs – Instead of engaging the services of regular wholesale food suppliers look for people who are experienced in selling your kind of product and understand its unique value. If the distributor is dealing with specialty products for a long time and has helped increase the market for such products in local and statewide markets then he is the right person for your business.

c. Get references – As you are venturing into a niche area, conduct a thorough market study to understand the challenges in marketing and distribution. Attend trade fairs and check with peers about distributors they can refer for your business which can help meet the long term challenges. In the challenging world of food distribution you have to struggle hard to find a foothold for your brand amidst local and international brands.

Finding the right distributor today may be a confusing task, but it is not too difficult as we now have the technology which can help us get information with the click of a mouse button. With the help of internet based information you can easily identify potential distributors in the area who can help expand your business and establish the brand too.

Convenience Store Distributors Directory

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Convenience Store Distributors Directory

When you have a new product to get into the market, convenience stores is one of the most beneficial options to consider considering the amount of people that shop in convenience stores is extremely high on a daily basis. This means that when your product is in convenience stores, you are potentially looking at high profits and great sales due to the increased exposure in the market.

High exposure and good predictability of profits are the two main benefits of selling your product into convenience stores. When it comes to business related to the market, there is always risk involved but with convenience stores, the risk is extremely low because convenience stores are stores that get regular traffic at a regular basis. There is no product that can go unnoticed in c-stores, which is why so many people opt for it. To put concisely, convenience stores are a great way to optimize sales for your product and there is no better market to place your product into.

However, despite its benefits, getting your product into convenience stores can be hard. There are a lot of options, risks, and critical decisions required, you cannot just find the first one and sell your product to it. You need to have all the options at hand in order to ensure a profitable deal.

If you want to get your product into convenience stores, Convenience Store Distributor Directory at www.cstoredistributors.com is a great way to find the best stores. With more than 15 years of experience of working with professionals, C-Store Distributor Directory can help you get your product into the convenience store market. The extensive directory of more than 1,200 convenience stores distributors gives them an edge over the others and their prices are the best in the market, especially so, when you consider the fruitful results of getting your product into the best convenience stores. For additional information and a helpful blog about convenience stores and getting your product in them, the website at www.cstoredistributors.com provides all information.

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Contacting C-Store Wholesalers and Distributors for your Product

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Contacting C-Store Wholesalers and Distributors for your Product


Manufacturers seeking distributors to take their products to the market must choose people with the right coverage who can present their products to the right c-stores and grocery chains. If you are able to overcome objections of the initial disinterested distributors then you can overcome objections of c-store themselves when you have to present the products to them. Though first time manufacturers who start their business on a small scale would prefer to stick to distribution themselves to understand the market better and gain a foothold before venturing into statewide sales. However this strategy may not be beneficial as C-store distributors, wholesalers and convenience store brokers can give a professional edge to your product and bring it quickly within attention of right kind of customers.


Need for wholesalers and distributor? Check out www.cstoredistributors.com


While launching their product into the market manufacturers have to look for the best marketing channels along with best channels to boost their sales through retailers. While a strong channel cum retailer like Walmart can promote your product and sell it extensively it will not work with weak brand and would rather work with partners who can steadily provide highly marketable products. Distributors and wholesalers know how to get products into c stores and techniques to move objections so that your product is before your target customer. To determine the right distribution coverage levels, manufacturers have to carry out cost and benefit analysis of every distributor before selecting the most appropriate one for their product.


Beverage distributors– If you want to distribute beverages on a statewide level then look for a company or individual that has dealt with your kind of product and knows which stores have the kind of clientele that can help sell your products. These distributors are market leaders and generally carry out merchandising and marketing support within c-stores for your product. Beverage distribution is carried out effectively by beer distributors, wholesalers, grocery distributors, wagon jobbers and independent marketers cum distributors.


Broad line wholesalers – National level distributors with large warehouses in strategic locations that help them maintain a foolproof distribution network carry a large range of products and play a vital role in branded food distribution channel. They serve large retail network chains and also small independent convenience stores by distributing a large variety of general merchandise goods, snacks, beverages and even non-branded products. They will directly purchase goods from manufacturers and sell it to a convenience store who takes responsibility of marketing the products.


Marketing and distribution specialists – For easy distribution of a convenience product you can make a presentation before distribution specialists like Checkstand program which are professional group of distributors, merchandisers and wagon jobbers. These groups have relationships with nationwide c-stores and grocery stores which may either be a chain or independent store. Manufacturers can directly contact them with full details about their product’s pricing, market research figures and other details to convince them about utility and future prospects of the product. For a specific fee they take the responsibility of marketing and distributing a manufacturer’s product to corporate c-stores, big box retailers, supermarkets and small independent stores across the nation depending on initial public reaction to the product.


Wholesale grocery distributorsThese nationwide distributors have warehouses in different parts of the nation as their network extends nationwide and have different units for stocking fresh, frozen items along with dehydrated products. These grocery distributors have their own transport facilities which carry their merchandise to depots of other distributors or directly to warehouses of superstores and warehouse retailers. You can find a bunch of them here: www.wholesalegrocersdirectory.com.


Identifying suitable distributors – Convenience stores carry a varied fusion of household and personal use products along with groceries which are used on a daily basis. There are different types of convenience store formats like warehouse retailers, supermarkets, single stores, chain stores and pop-up or temporary stores which are all serviced by different types of distributors. Depending on the type of stores where the manufacturer wants his merchandise to be sold, he selects a potential distributor who can meet his distribution objectives and market his product in the right manner.


Checklist to identify potential distributor


  • Attend trade shows and purchase publications of industry associations to know about distributors in the area that have experience in your kind of product.
  • Once a few potential distributors have been identified write to them with details of your product requesting for a meeting.
  • Check selected distributors for financial stability, past sales, selling skills and market reach.
  • Evaluate distributors for growth potential and check if they can manage your growth from local to state and then into national markets.
  • Study their capability to manage inventory in terms of warehouse size and handling strength and ability to handle problems of transportation.


How the c-store wholesaler/distributors can help your business


Develop a market plan – The distributor knows which stores can sell your products and will help you device an effective presentation plan before them to make it compelling. Once the product gets accepted by few stores and they agree to sell your product, the distributor takes it across the state to other stores by citing their sales figures and creates a niche for your product.


Expanding your target market – Distributors and wholesalers act like partners to help expand your market as quickly as possible before some other manufacturer discovers the niche market and develops a competing product. Check for distributors that handle products of several of your competitors successfully so you know that he is capable of managing the sales of your product too.


Grocery distributors sometimes manage costs of shipping between manufacturer and retailers as they have their own distribution network and rarely store the inventory as they directly deliver to stores after picking up from the manufacturer. Convenience products follow a long cycle of bulk breakup and distribution from the time they leave a manufacturer’s warehouse and reach retailers’ shelves. The whole process requires efforts of several middlemen and labor to bring the finished product to buyers and it gains in value as it reaches its final destination as each middleman adds his service charges. So you need to ensure that your products are distributed by the right kind of distributors before they reach customers so that the price is competitive enough for buyers.

How to Make your New Product Stand Out

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How to Make your New Product Stand Out

Sell your new product

To get a position of importance within the competitive shelves of small convenience stores and large supermarkets your product has to be extraordinary and unique. It is your responsibility as the manufacturer or brand owner to create awareness about your product and its special features so buyers associate it with quality whenever they see it at a retailer.


Few of us remember the umpteen numbers of advertisements beamed on television or printed on newspapers and magazines everyday unless it has something of interest for us. Advertisers say that knowledge about how to get a product into c stores is only half the battle while the other half is focused on ensuring that your product retains its position on the shelf of c-stores and superstores for a few decades at least.


To make your product and brand stand out among the crowd of products in the retail store you have to ensure that it is both visually appealing and creates an instant desire to own the product. Entrepreneurs tend to forget that product design is critical for its success and focus more on its functionality than the experience it will bring for customers.


They work with distributors and convenience store brokers to ensure steady distribution to all locations, but fail to inform target customers about the positive difference the product can bring into their lives. For a product to create a niche for itself in the market it has to be projected as an object which is more valuable than the price being demanded for it. Entrepreneurs who promote their brand as risk free offer show confidence in their product making you feel comfortable in purchasing them over a competitor’s brand.


Effective tips to make your product competitive


Studying your target audience – When you plan to manufacture and launch a product into the market make a detailed study of the preferences and dislikes of your target customers. Observe their reactions around various brands which are in the category you want to explore.


Commissioning a market research in a particular category may be an expensive exercise, but you can conduct personal research by observing the reaction and comments of shoppers when they are purchasing similar products. Innovators can also conduct in-store interviews of store owners and grocery distributors about which products are in demand in certain localities over others. As a manufacturer you can also search for case studies and research papers available online or with traders’ associations about products in demand and failed brands.


Quality test for the product – Once your product’s prototype is ready along with professionally designed packaging send it for testing to check its properties and functionality. If you have developed a food product then check if it contains all the original ingredients and tastes the way you wanted. Get your immediate circle of friends, relatives and acquaintances to try it out and see their reaction. If the product has multiple uses then try their varied functionality which can be used during advertising its uses to target audience. In the competitive world of beverages a manufacturer has to be extremely innovative and also manage beverage distribution to ensure that stores never run out of capacity and is always available on demand.


Creating a product with unique attributes and capabilities – When your product is ready for launch after the mandatory clearances from authorities take the assistance of a marketing firm which has experience in dealing with launch of your kind of products. They will help you design a campaign to present your products with unique attributes which cannot be copied in terms of customer experience and price. Present yourself as a company with vision which is offering high quality products that will be competitively priced to meet budget of various customer categories.


Maintaining constant innovation – The competitive field of this convenience industry ensures that no creator can rest on their laurels for a long time. Constant innovation ensures that your products are always way above competition and are difficult to copy. Keep your portfolio of products small but of high quality which please the buyers and are based on their preferences. Explore sub categories and check if you can expand into them without diluting your brand. Work with consumer groups to study changing preferences of people and interact with target customers on social media to check their views about your products and brand. Innovate in accordance with consumer tastes to keep your product popular and timeless through generations.


How to maintain product differentiation


Have you ever wondered that when all salted potato chips taste almost the same why do some brands remain unsold on shop shelves while others are quickly sold out? Is it because the unsold ones have lesser chips in their packets or the taste is not preferred by everyone or price is not competitive enough?


In the competitive field of food distribution anyone of these causes along with a host of other reasons could be behind the success or failure of a product. So what determines the success of a brand and makes it famous in international markets while another one remains only a regional brand? To maintain your product’s differential qualities you can try the following strategy:


Service differentiation – Offer customers a unique service by making it easy for them to order and receive your product by online purchase and delivery. Add value by assisting customers to use your product for different purposes thereby satisfying several needs with one product. Do not ignore any customer complaints and solve each one with patience and care.


Physical differentiation – Customers are willing to pay a higher price for products which have better durability and quality and new features which others in the market do not possess. Though the shape, color and other physical attributes of products cannot be changed to a large extent, their attributes can be presented in a differential manner.


In the competitive world of convenience products gently urging your target customers will not help sell your product. Instead give them a reason as to why they have to buy the product immediately before it gets sold out and they may never get such a fantastic product soon.

Finding a Distributor for your Product

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Finding a Distributor for your Product

Product Distributors


Do you have a new product ready for convenience stores which will create a revolution in its product line? To ensure that your product is displayed in stores within the state or across the nation, you can choose to work with either few convenience store brokers with local and national presence or take the assistance of marketing groups. Associations like  Checkstand Program take responsibility of promoting and distributing new product across large and small convenience stores for a fee and once a product’s demand picks up they ensure distribution at all their member stores.

You have to understand customer who is likely to buy your product in terms of age, lifestyle and income which will help you make changes in future to bring more people into the buyers group.

To achieve the objective of generating maximum revenue by selling their products across state and national boundaries t every manufacturer has to learn to divide markets into business segments. By segregating markets into groups based on varied factors based on needs manufacturers will be better equipped to find distributors who can meet demands of these groups.

There are innumerable marketing plans that will tell you how to get products into c stores, but none that will tell you how to help retain its space on a retailer’s shelves for a few years or decades. Different type of expertise and market reach is required for varied categories of products and once you are able to identify the target consumer groups you can design varied advertisement and promotional programs for them.

Beverage distribution is carried out by manufacturers’ transportation system and also by national level distributors which specialize in different beverages like tea, coffee, health drinks and aerated drinks. Distribution of food products is generally done by wholesale food suppliers who supply dry rations which may be either branded or unbranded to both convenience store chains and grocery stores across the nation. In general, manufacturers of convenience items employ the services of sales professionals like agents and convenience store brokers to interact with store owners to sell their products.


Selling products through special distribution groups


Instead of selling your product blindly through wholesalers and distributors who will just try to sell them through convenience stores and grocery stores you should take the help of specialist groups like Checkstand Program who can present it before target buyers. These associations work with independent distributors, wagon jobbers and wholesale grocery distributors to directly distribute products into convenience stores and grocery store chains across the nation.

Whether a manufacturer is trying to market food and beverages, drugs or other products these can be distributed to both single convenience stores and big box retailers with equal gusto and promptness. As each distributor is a voluntary member they have complete control over personal business activity and marketing enabling them to make changes wherever required to meet product requirements.


Steps to select an ideal distributor for your product


A product distributor will be concerned about profits he can earn from the deal along with the cost of stocking and transportation. So if you are selling multiple products it will be more profitable for him as retailers like to buy several products from distributors instead of one each from several manufacturers. Distributors selected after careful research help to break geographical barriers and find new markets so you can concentrate on manufacturing. If the product requires approval by FDA or any other government statutory body then ensure that you have it before trying to seek distributors.

Step 1 – Make a list of distributors in your areas who deal with your kind of products through a distributor directory that can be purchased online. Visit trade shows and take referrals from traders about suitable distributors. Review trade publications and sites of distributor associations for ideal distributors which have positive reviews written about them.

Step 2 – If you have made a food product then meeting with grocery wholesale distributors in your area and presenting your product/s should be a first step forward. Present details about your manufacturing process and how it can be scaled up to meet demand if the product is distributed across the market. As a distributor’s first concern is about likely profits he can expect from the deal, make a comparative statement about costs and profits potential.

Step 3 – Show them how your product is unique when comparing it with other products and how it can meet specific needs of existing customers in the market. Prepare yourself to handle all doubts about competition, supply and existing demand with relevant data as then it will show how confident you are about the product and its potential in the market. Check with them about procedures used for storing and transporting products from warehouse to retailer which will give you a clear idea if they can handle your product efficiently.

Step 4 – Compare cost of each distributor after your initial discussion with them to understand how much of it is essential or which part is superficial. Check with other traders in similar product line about fees and transportation costs that they share with distributors. Review the insurance cover that a distributor is likely to use for your products for protection against damage during transit and delivery. This will help you keep your prices at a competitive level when it reaches the customers.

Step 5 – While finalizing your distributors review their individual vision and goal for your products. Take feedback from the distributor’s references about timeliness of delivery and effectiveness in delivering products in required condition to retailers.

When you find the right distributor and have established cost distribution and terms of business ensure that the business contract is reviewed by a lawyer for validity and correctness before signing it. If the distributor is going to be your representative before retailers and brokers then ensure that he is given adequate number of samples to show around along with the necessary documentation. Remember that a distributor’s reputation will be dependent on the success and failure of a product so he will try to market it to the best of his ability and you have to assist him in every way possible.

Getting Your Products to the Distributors

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Getting Your Products to the Distributors

Product Distribution


Convenience stores and grocery store chains today depend solely on c-store distributors and wholesale distributors to bring in products. But, how do you get a product into these distributors? You can call them directly, email them or set-up a meeting. A couple of great sources are www.cstoredistributors.com and www.wholesalegrocersdirectory.com. And if you are looking for convenience store and grocery store chain buyer’s, checkout www.cstoredirectory.com.  The old convenience stores found around dusty roadsides with gas stations have now morphed into well stocked multi-specialty stores providing customers with a vast range of items. These stores now stock both perishable and nonperishable items of everyday use that can be stored or consumed like food products and beverages along with durables like torches, cleaning detergents, stationery and others. Now retailers like c-stores and grocery chain stores are using their shop floors as locations for product launches by convenience store brokers and manufacturers who contact them directly.


Why getting your product into convenience stores is critical


Recent reports state that convenience stores today serve more than 150 million customers on a daily basis which provides a platform with enormous possibilities for manufacturers of beverages, food products, stationery and other products of general convenience. In view of these possibilities it is imperative to work out an inexpensive strategy about how to get your food product into convenience store. With the large shopper traffic walking into convenience stores it is essential to use this platform to successfully sell your products through wholesale distributors, food distributors or through grocery wholesale distributor and food brokers if you are a manufacturer of food and beverages.


Importance of selling beverages through convenience stores


Both hot and cold beverages are the fastest selling products within a convenience store and nearly one third of its overall sales are contributed by beverage sales. Beverage distribution is generally done by manufacturers themselves or specialized distributors. As of latest records about convenience stores in 2012 there are nearly 149,220 stores around the nation which provide a huge market as nearly 1100 customers are available in every location on a daily basis. Majority of new beverages are now given by manufacturers directly for sampling and display to convenience stores and grocery store chains to create a market for them in local and nationwide markets.


Getting your products into grocery store distributors and convenience store brokers can be done by working with specialized programs which can help display your product at several stores across the nation which are members of these programs.


Checkstand Program – The Fast Track to Get Your Product into Convenience Stores and Gas Stations.


This is an association which facilitates convenience store distribution by getting your products into sales counters of 200 to nearly 5000 stores when a manufacturer signs up as an affiliate with them. Their program increases volumes for manufacturers by testing their products at various locations and getting orders within days of product launch as distribution is managed by this distributor group. Manufacturers are saved from the trouble of visiting several grocery stores and convenience stores in their area for conducting demonstration about product and trying to build relationship with distributors to get their products across state boundaries.

When a manufacturer works with Checkstand Program they take the responsibility of distributing and promoting your products to all single c-stores and grocery stores and also c-store chains and grocery store chains. The manufacturer can rest assured that the cost of this kind of promotional campaign will cost them only $10 per store within their list along with a free display per store. If the product is accepted positively by the customers then it will be automatically be reordered by their network of c store distributors.


While these distributors can help get your product into retail stores through minimum effort it cannot assure constant sales if product does not interest buyers. Manufacturer must always remember that their product has replaced another one on the shelf of a convenience store and constant innovation is required to keep up with new products in the market. To make it attractive for distributors and brokers to sell the product and promote it over others, manufacturers have to provide better discounts on bulk purchases.


Logistics are a vital part of any product distribution channel whether it is for distribution of food products or convenience items. Wholesale distributors work to guarantee the flow of goods to independent grocery and convenience stores along with chain stores of this type by absorbing a few financial risks of transportation and delivery. Manufacturers who cannot afford to sell their products through these distribution agencies can engage the services of a wholesale specialist as they have good knowledge of market and can make an unknown product a bestseller through their sources within convenience store industry.


Importance of Coming Together of Convenience Store Brokers

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Importance of Coming Together of Convenience Store Brokers

Convenience Store Brokers


Not many know the exact manufacturing location of the products they buy. The closest shoppers have been to a producer would be buying vegetables or maybe dairy products at local farm market. Convenience stores and grocery stores work with wholesalers, distributors and brokers to get the products customers desire and bargain with them to get it at a price they will accept. Convenience stores sell a wide variety of convenience products besides food and have to rely on both brokers and distributors to keep their product line updated. They offer a narrow line of grocery products which are sold at a higher price than grocery stores and buyers come to them for all convenience goods like kitchenware, gardening tools, toilet cleaners, personal hygiene products and many more.


Who are convenience store brokers


These brokers work with large format c-store buyers and grocery chain buyers and manufacturers to distribute food products, novelties and other sundry items. They have a wealth of knowledge about market demand and are able to distinguish between slow and fast moving products. Brokers like the Checkstand Program are a type of broker/distribution model which put products before several c-stores and grocery chains through a single representation source. Small manufacturers sell products into national level store chains through brokers which work as contracted sales representatives and offer a wide range of display and distribution services for a few. Though they are not responsible for matters like shipping and inventory management at store level their work is mainly concentrated on making sales, representing products to retailers and assisting the push of products at retail level.


Why convenience store brokers should form an alliance


Just last year top three national level brokers comprising Team Saverino, Total Convenience Marketing and KC Krafts set up National Alliance Network to offer national coverage to their clients and focus on growth of small and large convenience store chains. This combined strength of all convenience brokers will bring together the experience of 50 odd sales representatives spread around the nation who have detailed knowledge of local markets and supply chains which will also strengthen their client base. This partnership also helps them to build on their individual strengths about local markets and expertise in dealing with food products. As a formidable combination now the association can act as virtual sales staff for their clients across the nation by identifying suitable markets wherein they can sell their produce profitably.


These large scale combination of convenience store brokers can help both manufacturers and retailers while bringing profits to the partners too as now they are a stronger force and have better bargaining power along with advantages.


Market information


While manufacturers want to sell their products to stores and wholesalers which can give them the best possible price, retailers want to get new and interesting products that can bring in more customers to their stores. This vital information is provided by convenience store brokers who have positive relations with both parties and help both of them combine their energies to develop a long term and profitable relationship. C-store brokers tell retailers about new products in their catalog and also about how these products are faring in other markets so retailers can judge if they want to include them in their catalog. While working with manufacturers, brokers provide similar information about market demand and which c-stores are likely to have demand for their products.


Distribution and supply advantage – As a nationwide brokers association they now can offer better utilities of scale for their manufacturers and wholesalers and also retailers as their network is now enhanced. When c-store brokers combine their forces they can offer a wider selection of products and use their private network to distribute products directly to their retailers thereby bringing down distribution costs and providing better price advantage. With a strong distribution network and bargaining advantage broker agencies can offer better discounts as they can reduce middlemen in some areas.


Trade and specialty distributors – A relationship between trading brokers and specialty brokers help retailers make a strong product line for their customers by providing a large variety of goods for their needs under one roof. Since these convenience store brokers take on the title of products they ensure that their retailers get the twin advantage of competitive prices and top quality. They provide manufacturers the advantage of seeking the best stores for their products so they can concentrate on making better products as they know that brokers will take care of marketing and sales. Specialist brokers help retailers by sourcing the best products they require as they know which manufacturers in different parts of the nation makes them and take the responsibility of getting it at a competitive price.


Bigger brand ambassadors – When your products are managed by brokers who have nationwide associations then you have the advantage of sharing your company’s vision with a larger section of people at the same time. They will become brand ambassadors for your products if you can educate them about the uses of your products and why it would be an advantage for them to carry your product in their catalog. Brokers have a challenging role to play as representatives of manufacturers and retailers too and if they combine their knowledge then it will be advantageous to everyone within the distribution channel.


For every small and large producer and manufacturer seeking a way to get their product/s into convenience stores and grocery stores these convenience store brokers are the strongest link compared to others in the distribution channel. They provide market information and help both buyers and sellers learn from their market knowledge to build a strong product line. When several c-store distributors form a combined partnership they can bring in more product lines and provide cost advantage on national level to retailers. With their experience of touring retailer stores on a statewide basis they have better knowledge of merchandising and shelf layout.

Starting a Wholesale Business: The Finer Points

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Starting a Wholesale Business: The Finer Points

wholesale business


So you want to start your own wholesale business. Or maybe you are a new retailer or manufacturer who is looking for wholesalers for your business. Whatever the case, whichever spectrum of the demand-supply-chain you are at; the fact is that you need to know and understand the finer points of the wholesale business.


Who is a wholesaler?


A wholesaler is the key link between the manufacturer and the retailer. They buy products in bulk from manufacturers or other vendors and sell those products to the retailers at a profit. You can be a merchant wholesaler who sells a variety of products or a specialty wholesaler who only deals in specific products or a category of product.


How to start a wholesale business?


Just like any other business, you also need a step-by-step plan for your wholesale business.


  • Research. Begin by a basic research into different types of wholesale businesses. For beginners it is a good idea to become a specialty wholesaler and set up your business from grounds up. Look into different product categories if you not sure what you want to sell. The basic food business or basic household supplies like soaps, cleaners, and stationary are all good options to begin a wholesale business.


You can become a wholesale grocer who sells different types of food and other household products. Or you can decide to deal in only one food category and then add more to your inventory as and when possible for you.


Also look up distributors or vendors in the category that you are interested in. Check out the competition in your preferred category. Scout different neighborhoods and visit the retails stores in those areas. Make an assessment of the disposal income of each neighborhood you visit and see what types of products convenience stores in those areas stock and sell.


  • Get the basics. Draw up plans for your storage and transport. Will you lease or buy? What is the size of the warehouse you can afford? How many transport vans you need to buy? Will you be the owner/driver/labor? Find out about your wholesale business license and how much it will cost you. Draw up an initial marketing budget.


  • Arrange the funds. Draw up your investment plan and a detailed business plan. Your initial capital investment will include your inventory, your storage, transport, marketing, license fee and any other fee you might incur.


  • Contact. Meet with manufacturers and vendors for your inventory. Find out which manufacture is best for you, negotiate your discounts, credit policy and seal a deal. Then go meet retailers. Talk about your inventory and try to get a few retail clients. Start with one neighborhood. And add more as you settle into the business. Your business plan must include the type of retail stores you want to target. These could be only convenience stores or a mix of convenience and high-end stores.



What are the skills required for a wholesale business?

Apart from a keen business sense, a successful wholesaler must possess many skills and qualities.


  • Excellent accounting skills. Wholesale business is the business of crunching numbers. As a wholesaler you are going to be constantly working the numbers whether you are placing orders, supplying those orders, negotiating discounts, adding figures, subtracting or multiplying digits, balancing your financial books and so on. This is also the business of credit payments. You will need to record and maintain these numbers all the time. Your financial acumen will largely determine if you can have a successful wholesale business or not.


  • Good communication skills. Wholesalers are constantly meeting new vendors and retailers. They have to always talk about their business in these meetings; sell their products and maintain relationships. All this is not possible without good communication skills. The better relationships you maintain in this business, the greater your chances for success in the wholesale business.


  • Expert negotiation skills. You can’t succeed in the wholesale business if you can’t negotiate the largest discounts for your purchases. This is how wholesalers make most money. For instance, you buy your product for $20 per piece at a discount of 5 percent on an order of 5000 pieces, then if you sell per piece at $22, then you don’t make much. The larger your discounts, the better you will earn.


What is the scope of growth in a wholesale business?


This is a good long-term business to get into. There is ample scope of growth for a wholesaler. It all depends on what type of business you want to have and how much work are you willing to put in to achieve your targets.


  • If you start out with a small wholesale business supplying to only few convenience stores, then you can expand on this number every year. You can also add more retail clients like high-end stores, specialty stores or online retailers.


  • If you start your wholesale business with just one product in your inventory or just one category, then you can expand your business by diversifying your product range. The scope to expand your wholesale business is unlimited. If you just started out by selling bread and milk, you can add more types of breads in your inventory and more dairy products. You can also start dealing in more food categories. You can become a wholesale grocer who sells all essential products required by a household.


  • If you started out with just one locality or neighborhood, you can add more locations to your business plan and target new stores in those locations. You also have the choice to make new retail clients in different cities and states depending on your investment scope and capacity. You can always add more online retail clients who sell their products nationwide or even all over the world. For instance, if you are in the wholesale business of selling t-shirts, then having online retail stores as your clients can greatly expand your business. You can now sell your t-shirts all over the world through ecommerce companies.


Tips to Sell Your New Product to C-Store Distributors and Retailers

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Tips to Sell Your New Product to C-Store Distributors and Retailers   

New Product Distribution


Tips to Sell Your New Product to C-Store Distributors and Retailers – Selling products to c-stores is not an easy job for manufactures and they generally use the route of wholesale distributors and retailers to send their goods across various shopping areas. To create a large market for their products manufacturers sometimes directly approach convenience store chains to get their products into all the branches of the brand. Beverages are the fastest selling items in both c-store chains and grocery store chains and is a fiercely competitive industry on a national level and regional level making a play for clientele across the nation.


As of 2012 there are nearly 150,000 convenience stores in different sizes and formats spread across the nation selling both fresh and packaged products. Since these stores have an average of 1000 customers on a daily basis the c store industry serves nearly 58 billion customers on an annual basis.


Some manufacturers believe in selling their products directly to retailers and large format warehouse clubs to reduce distribution costs and remove the middleman. These producers have a distribution network which delivers directly to stores in the local region and replenishes stocks either once or twice a week. Manufacturers of fresh products like vegetables, fruits, ready to eat sandwiches, cakes, salads and as such have this kind of setup and grow their clientele on a slow and steady pace. The first step of every product launch requires presentation in the right manner to distributors and retailers so they accept the responsibility of distributing or displaying the product as they see profits in the exercise.


Importance of varied sales strategies – To make your product promotion effective and likeable you have to present it smartly so it captures the attention of target customers and does not get dismissed as another addition to existing group of products. Just as one size does not fill all shapes and sizes, you need to have different sales strategies and approach style for approaching c-store distributors, grocery store chain managers, c-store managers and decision makers and wholesale distributors or dealers. Marketing experts will ask you to first contact buyers of local retail stores and distributors before you approach large chains to demonstrate your products’ capabilities. As most large reputed c store chains do not encourage unknown products, the first step in trying to sell your products would be to approach Tier 3 or Tier 4 retailers who will be encouraging and can even help direct your sales strategy. Once you have a sales graph and customer preference to show around, both small and large convenience stores and grocery chains will come to you for business.


Marketing your product effectively – Before going for a product demonstration, visit the store to see their products which are similar to yours, so you can build a stronger strategy and present your product as a unique one which will bring more business to the store chain’s shelves. People have a tendency to develop affinity to a brand so build your sales strategy about its special features as a brand and how it is different from existing similar products in the market. Design an attractive presentation and gauge your market segment so you can target them at your first demonstration to have a sale. Do not waste money on large scale marketing campaigns if your product is not available at the large retailers as that is where people will look for them first.


Advertising in trade magazines and attending trade shows – Instead of having a media, concentrate your advertising in trade magazines like Bevnet, Cstore Decisions and others which will put information about your products directly into the hands of retailers and product distributors. Instead of waiting around worrying about whom to approach and how to get your product into convenience store, attend trade shows which have invitees who will be beneficial to your business. Many first time manufacturers have reported success through these trade shows as they are able to meet several prospective customers in one place. Trade magazines can bring your products before traders who are looking for new and innovative products to enhance their product line.


Contact every prospective buyer – When your product is ready for sale, purchase a list of distributors and  convenience stores where you want to place your product. Getting contact details of decision makers at these places is easy as you can buy a directory of c-store distributors and start sending out feelers about your product. The most effective strategy during this cycle is to have a ready script and procedure for each level of discussion and maintain correspondence with each one of them via email and phone call until all of them either accept your product or refuse to carry your product. Remember to carry samples for each meeting with prospective customer and leave them there so you can gather their opinion at the next meeting. When you are invited to in-store demonstrations carry samples to distribute it among customers at the store along with pamphlets extolling its virtues.

C Store Distributors


Convenience Stores

Wholesale Grocers


Pricing your product properly – Every manufacturer wants to sell his product at a fair price and also make adequate profits to cover manufacturing costs and painstaking effort taken to make the product. If you are selling the product to distributors and they take care of marketing and presentation then just your markup is added to the total cost. The distributor then sells it to retailer or agent with his list price which is generally an addition of 25-30 percent to price of manufacturer. When the product finally reaches the customer it will combine manufacturing cost with profit margin of manufacturer, distributor and retailer. Remember to price your product competitively to attract target customers’ attention else all your efforts of manufacturing and distribution will be lost.


We focused here on bringing your product into the viewing periphery of c-store distributors and retailers and making product distribution an easy task. Try every resource and marketing tip to get your product in all the grocery store chains and convenience stores that you had lined up and do not lose heart . Make each meeting a learning experience to make your product presentation better and take suggestions positively. Instead of pushing your product on a distributor make the first effort yourself and get customers and retailers to demand your product. If you are looking for the fast track to getting your product into stores, checkout the Checkstand Program below.

How to Get Retail Clients for Your Wholesale Business

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How to Get Retail Clients for Your Wholesale Business

Wholesale Business


The success of a wholesale business depends on getting reliable and successful retail clients. Wholesalers rely on retail stores to sell the products they source from manufacturers. Building the right business relationships with retail clients is the key to a profitable wholesale business.


Getting new retail clients and maintaining business relationships with existing retailers are both requirements for a wholesale business. But how can a wholesaler get the right retail clients to begin with?


Here are some tips to help a wholesaler find new retail clients.


The right research will always lead to new retail clients. Correction – the right research will lead to the right retail clients. You want the right retails clients for you and not just clients for the sake of it.


Use the internet as the first step for your research. Make a list of all the retail stores that interest you and visit their websites. Look at their inventory and make note. If a retail store is already selling three types of oatmeal cookies then will they buy a fourth brand that you are selling? They might, which depends on factors such as the amount of business the oatmeal cookies are bringing to the store, the demand for more from regular clients and the unique selling point (USP) of your cookies.


If the store is selling three types of oatmeal cookies, then chances are they might be selling well. The cookies might also be in the store as existing stock that didn’t sell and the store might just be stocking them till their expiration date. If your oatmeal cookies are different than what the store already has then mark this store as a potential client. Do similar assessment with all the retail stores in your sight. Visit the stores to check up on their stock if you feel the need for it.


The right presentation is essential to get new retail clients. When approaching retail stores, plan ahead and do everything right. Schedule your appointments with the right people. Use their website to find all relevant information about your potential clients. Call the stores and ask them to connect with their buyers. Or at least ask the name of the buyers. Or ask if they can give you an appointment. E-mail the stores with queries and information and you are likely to get a response.


Once your appointments are scheduled, prepare your materials. Would you be able to describe your products in a few lines without any hiccups? Practice it before your meeting with clients as this is something you are always going to need for any future meetings.

Present your products with confidence. Your promotional leaflet or brochure must have the USP of your product listed in clear terms. Don’t be shy. Be ready to advocate your products but don’t oversell it. Let your product quality speak for itself. Carry samples to support your presentation. Leave the samples with the retail stores even if they have tasted the product. Make smaller sample boxes to save costs.


Ask them a time when you can expect to hear back from them. Either way, don’t forget or neglect to follow up on your meeting to confirm a response. Don’t assume that ‘no response’ might mean ‘no interest.’ It could be a slip up. The wholesale business is not for the timid. Chances are your potential clients will appreciate your communication.


Use referrals. Don’t hesitate when it comes to using your connections to meet up with potential clients or have your referrals put in a good word for you to the buyers. You will get your chance to pay it back to the referrals by doing the same for them when the time comes. So use the power of your connections to reach out to potential clients.


-Negotiation is important for any wholesaler to get the right retail client at the best terms. Don’t agree to any deals without considering it from every angle. Give the discounts you can give and don’t agree to any number just to get in the good graces of the retail buyer and set yourself for losses. Begin right to get a strong foothold in the wholesale business and to get the deals that work in your favor. If you short sell yourself once, chances are your new retail client will always try to get you to lower your prices.


Also, be mindful of the discounts you offer to retail clients. Don’t offer more discounts than you can afford to earn a decent profit. Discuss any point in the agreement that you might not be comfortable with and get those to change if you can. Your clients are going to respect you for putting your foot down and taking actions to protect your business. Remember that all potential clients will initially try to work things in their favor. But know that there is always a middle ground, which benefits all concerned parties.


Build relationships. Fight for your products and business but in a polite manner. All business deals carry negotiations from all parties. Lay out your terms in clear way and agree to only what you can or want to. Even if things don’t work out with a potential client the first time around, maybe you will have a new product for them the next time or may be a better deal. Or you might bring this client a new product once you have established a relationship with them through your initial product.


Network and promote. In the wholesale business, you can’t stop networking. You can’t stop promoting your business. You need to keep meeting new people who might be potential clients or who can lead to new clients. Become an active member of your trade association. Participate in seminars and online forums. Build a social media presence for your business. Launch a fantastic website. Remember to write thank you notes to clients. Make your clients and potential clients feel special. Keep innovating your products and business practices. Keep tweaking and changing your marketing tactics to keep up with the competition.

How A C-Store Distributors Directory Can Help You

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How a C-Store Distributors Directory Can Help You

C-Store Distributors Directory


Are you a manufacturer of an exciting new product and are sure that it will do wonders in c stores?  Who do you think will be able to provide the right platform, wholesale distributor, dealers, grocery chain or c store chains? From the time a product is manufactured till it reaches the customers it goes through a long chain of distributors called the distribution channel who add their charges to the final price that is charged from their customer. You can either directly approach convenience store buyers in your area www.cstoredirectory.com to sell your products or get in touch with c-store distributors www.cstoredistributors.com to distribute your products over a wider geographical area.


Convenience store chains work on margins for different categories of products and to understand the rates in your area it is best to check with stores where you would like to see your products. The best way to get your product inside a convenience store is to get hold of their buyers and contact them via email and telephonic call for an appropriate time to make a presentation. Be honest and sincere about your products abilities and qualities during your presentation and make it convincing enough for them to consider trying out your product. Distribution for c-store chains, grocery chains and pharmaceutical stores is generally carried out by c-store distributors or wholesale grocers www.wholesalegrocersdirectory.com who have large warehouses from where goods are distributed across states.


What is a C-store distributors directory – A c-store distributor directory contains the contact details of decision makers who make the buying decisions at distributor chains. To reach out to large number of buyers manufacturers have to look for store chains which have stores in more than one location and have a fairly large turnover of minimum $2 million. When you have a product which can have a nationwide market then the best option for you would be to purchase a comprehensive c-store distributor directory and contact a few people each day/week to make presentations about your product so they can make it a vital part of their catalog.


Utility of C-store distributors directory – As a manufacturer or producer you would like to concentrate on the manufacturing part of it and making improvements on it instead of worrying about the sales and distribution piece. But if a product lies unsold then your ROI is zero and you also lose enthusiasm to develop it further. At times companies want to cut down on middlemen and want to distribute their products directly to c-store chains, grocery store chains and dealers to provide cost advantage to end customers. To achieve this they attend farmer markets, trade shows, carry out large scale advertising and also hire brokers to push their products which are not always successful as they are able to reach only a limited number of target buyers. This is where a C-store distributors directory comes into the picture as it gives you a host of choices which can be used to distribute your products across the nation.

1.) Contact information of over a thousand C-store distributors who have operations across United States along with details of the C-store chains and grocery chains they service in each area. These also contain contact details of top personnel who are decision makers at C store brokers, c-store rack jobbers and big box stores who can help your product reach target customers.

2.) These distributor directories are made after careful research about details of top distributors in nationwide markets who have a wide network. This information is regular updated whenever personnel change and before it is sold the data is verified by the people who maintain the data.

3.) Each distributor specializes in products that they have been distributing for ages and know which market locations are best for these products. When you check for c-store distributors in your area who are distributing products similar to yours, they can provide you proper guidance about which city and store would be best suited for them.

4.) If you want to carry out in-store marketing then the distributor directory can help you connect with authorized personnel in C-store chains who can give you the required permissions to carry out the proposed promotional procedure.

5.) Network of distributors offer people a wide choice of new products by bringing them to convenience store networks and dealers. C-store distributor directory has detailed contact information of people who can help you expand business and reach of your products across the nation.


Other ways to get your product into stores across the nation


Direct Store Delivery – There are some distributors who supply new products directly to independent grocery stores, local convenience stores and farmer markets within a couple of weeks after they have been introduced. This direct store delivery program is performed by delivery drivers and they generally do not ask for terms and conditions while taking on a new product for delivery and sale as they make complete payment while picking up the product.


Checkstand Program get products to customers – If you are the adventurous type and want to experience market conditions and preferences before distributing your products through traditional channels you can try out the “Checkstand Program” www.checkstandprogram.com. Through this procedure the product will be placed at specific c-stores of your choice in an area for a token display charge of $10 per-store. In this program the products on display will be provided free of cost by the manufacturer. If the product is received well and customers ask for more then the c-store distribution network will take over the distribution of your product to all their member stores and charge a low brokerage of 5 percent for their services.


Finding the right c-store distributor directory with the required information can be the turning point of your business and ensure its success. You can sell a product through a wide variety of distribution channels but if it does not reach the target customers when they need it the product’s potential remains underutilized. So the trick lies in finding the right distributor network through a directory which can distribute your products to target customers to bring you maximum profits.

Finding a Distribution Channel for Your Product

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Finding a Distribution Channel for Your Product


To get your products to the right customers you have to find distribution channels to deliver them to convenience stores, grocery stores and dealer channels. Manufacturers of novelty products have been finding it hard to get their products into market places as distributors of these commodities are rack jobbers who own nearly 40 percent of this type of merchandise in retail stores. If you are a manufacturer of products which can have a national level demand then the best option is to work with a national level distribution network which has a varied mix of distributors like wagon jobbers, wholesale distributors, retail merchandisers and full service merchandising distributors.


Inventors and manufacturers in general are not conversant with distribution channels and are unable to distinguish between features of each. This makes it difficult for them to identify a perfect channel which will be suitable to their product line. They sometimes employ their own sales teams like agents and brokers to interact with c-store chains, grocery store chains and stand alone convenience stores. When manufacturers employ specialty distributors and rank jobbers to distribute their products then it usually takes a different distribution channel to find its way to a customer’s table.


To test the marketplace for your product you need to find the right distributors and wholesalers which can help distribute it to convenience stores and grocers. If you do not want to use the above mentioned distributors and want to directly get them displayed in stores then the best option would be to use convenience store distributors. Take a detailed c-store distributors directory which will have contact information about top officials with whom you can discuss about your product and sales terms. Here are some essentials to keep in discussing terms of sale and distribution with distributors and wholesalers:


Estimate the price which you would charge the distributor for your product. This will depend on factors like:


Discounts on large volumes

Shipping rates

Price per unit in store

Compensation to brokers


Inventory Management – You need to understand how many times each day/ week you have to replenish orders and lead time required for each and every order.


Product specifications – Present a breakdown of unit size so the distributor / store owner will have a fair idea about how much space the display unit will take in the store.


Presentation documents in the right order starting from your designation and what your company produces to how the product can create a sensation in the market.


Choice of distribution channels available to inventors


Direct sales – Sales in this channel are managed by sales staff employed by manufacturer and they meet all store owners to present their products. In this system the distribution and supply of products are also managed by the manufacturer and it completely eliminates the middlemen. Products sold using this channel is generally limited to a small geographical area and gives higher margins to both manufacturer and retailer.


Manufacturers’ sales agents – Though the name denotes that these are sales agents employed by one company, in general they take the responsibility of selling more than one company’s products which are vastly different from each other. Their only responsibility is to act as local representatives of particular manufacturers and distribute their products when local buyers give an order. These agents take the distribution of an industry they are familiar with and do not become synonymous with the brand. Manufacturers appoint agents in locations where the sales volumes are too small and give agents a commission of 5 – 20 percent on each unit sold.


Brokers – Though brokers’ work style is very similar to agents they are not detached from the whole procedure like the latter and are partial towards buyers which can be c store chains, grocers or even dealers. While a sales agent never holds competing products in his portfolio, most brokers will have competing products and will attempt to sell the best to their clients suited to their needs instead of pushing them to buy only one product.

While this may be profitable for the broker as he will manage to make a sale and establish his reputation as a caring person before the client, it can be detrimental to a manufacturer’s reputation as the client will consider their products inferior and may pass on this message to his friends and family.


Private label – Under this distribution cycle the manufacturer sells his product to a larger brand so it can be sold under their brand. These inventors work as contract manufacturers instead of private operators as they have not created the product. This arrangement is suitable for small operators who have manufacturing facilities and expertise but lack the creativity to make a winning product or the financial strength to market it to end customers. Large brands like Playschool, Toys R Us, Fisher Price, Disney and others outsource few of their product lines to manufacturers who can replicate their existing products and sell them under their own labels.


Specialty distributors – These distributors serve small specialty stores and distribute their products as their personal label while marketing it to retailers. These distributors represent one manufacturer at a time and at most times are the single point of distribution for that manufacturer. They tend to raise the price level given by manufacturer by 30-40 percent while selling it to retailers.


Trade distributors – These distributors work in partnership with tradesmen instead of directly working with manufacturers for example wood product distributors like doors and windows who work with building contractors and auto parts distributors working with car mechanics.


Wholesalers – They are an essential component of the product distribution channel and work between c-store owners and store large quantities of distributor’s products. They work more closely with stores and distribute a variety of products across a geographical area depending on demand and add their profit margin to the product.


Rack jobbers – Typical to their name these distributors work with specific categories of products which are in high demand due to their usage. Instead of following the typical distributor routine of picking products from manufacturers or dealers and selling it to retailer, rack jobbers rent certain sections of a convenience or drug store. They own the products stored here and receive money only when products on display in its rack are sold.

Top Paper Product Distributors to Convenience Stores

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Top Paper Product Distributors to Convenience Stores


Grocery stores and convenience store chains spread across the nation sell a wide variety of products besides fresh and canned food products. These non-food items generally consist of clothing, household cleaning products, and food grade tissue papers, printing paper, toilet rolls and cosmetics followed by accessories. The paper that is distributed to convenience stores are either imported or purchased directly from manufactures according to local demand. Depending on the best price offered by distributors a convenience store may decide its vendor for various convenience products like paper and other nonfood items.

Wholesale distributors who transport nonfood items to c stores chains generally have a large variety of items in their portfolio. Due to their years of experience in this business they have a fair idea about which products will have a demand in various parts of their distribution circle. These distributors collect paper products from manufacturers in their area and deliver it to their clients which can be both grocery stores and convenience stores. Here is the list of top distributors which supply paper products to stores across the nation depending on their capacity and demand.


  1. Katzke Paper CoThis largest distributor in North America started their business in 1948 and today produces customized packaging products for clients based on their needs. Whether a customer needs corrugated boxes, robotic palletizer or regular cardboard boxes every item is produced and supplied by the firm. Besides packaging products it also manufactures and supplies packaging equipment like sealers, tape, seal and polypropylene strapping along with work safety products. It services clients in the Rocky Mountain area and in states like Colorado, Wyoming and Nebraska.


  1. Apex Paper SuppliersAmong the earliest distributors to source directly from original equipment manufacturers they supply paper rolls, printer ribbons and paper for ATM. Besides convenience stores they sell to hotels, gas stations, retail stores and banks which can be used for addition machines and cash machines.


  1. Lewis Paper Co Since early 1980’s Lewis Paper has been meeting needs of printing industry by supplying paper for various requirements. Their business started out as a cash and carry operation of art supplies and printer paper which expanded exponentially in 40 years. Now the organization has a ready fleet of 45 vehicles which supplies made to order paper products and sheet feed packaging boxes to clients. Recognized as the largest wholesale distributor of paper in the Midwest the firm also supplies paper products to janitorial and specialty products industry too.


  1. WCP Solutions The West Coast paper solutions was established in 1920 when their paper manufacturing business went out of business and an employee took over its business to sell packaging supplies to merchants in Seattle. Within a few years the firm began supplying printing paper, janitorial supplies and disposable food packaging products which could be used by food manufacturing firms, restaurants, healthcare and coffee manufacturers. WCP Solutions has distribution centers across all four states in Pacific Coast and serves customers in the region and in the Midwestern states of Idaho, Montana, Utah and Wyoming.


  1. Bulkley Dunton – This 1833 founded company is among oldest operating distribution firms in New York which services paper needs of publishing firms, packaging firms, supply chains and print management firms. They follow a streamlined procedure to reduce wastage during supply and create a powerful distribution network.


  1. Hodgman Paper Company – This specialty paper boards supplier started business in 1975 to meet special needs of customers in the printing and packaging industry. They provide quality in bulk by providing specialty and commodity grade paper to clients. Special grade file and folder covers are also supplied by them which can be purchased in bulk for corporates or convenience store chains or warehouse clubs which will keep costs low.


  1. Midland Paper – In business for more than 100 years, the Midland Paper has clients across SouthEast states and entire Midwest. The firm has grown rapidly since 1983 through acquisitions and launch of new products in its portfolio to increase clientele. In recent years the firm’s overall revenue exceeded $ 700 million and its catalogs are now available online allowing buyers to book their orders directly. In 2012, Midland paper expanded its operations in the international market by opening branches in Mexico and Brazil.


  1. Clifford Paper Inc – This relatively late entrant to paper distribution field was incorporated in 1985 to supply paper to publication industry, but now has expanded product portfolio to include paper supply for printing and graphic arts markets. This family owned business supplies paper to specialty paper stores, convenience stores, commercial printers, catalog designers, print advertisers and packaging industry. The firm supplies paper to New Jersey, New York, Ohio, California, Connecticut, Toronto, Wisconsin and Florida.


  1. Howard Smith paper group – As a part of the PaperlinX group operating in 26 nations across the globe, this division is part of the firm’s US division which focuses on supplying special paper for office needs, designing brochures, magazine covers, annual reports, graphic designing, making signs and display materials. With a wide range of paper options for packaging industry Howard Smith paper group wants to meet needs of customers with minimal impact on nature.


These firms have created a niche for themselves in this competitive industry by concentrating on delivering products which meet changing needs of customers. Paper product distributors are also concerned about environmental degradation that paper manufacturing is causing to the world and are urging manufacturers to develop eco-friendly alternatives to meet customer demands.

What You Should Know About Supply Considerations and Contract Negotiations

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What You Should Know About Supply Considerations and Contract Negotiations

As a nationwide convenience store chain you may be contemplating about having your own distribution network to cut costs but are you prepared for the huge capital outlay required for this exercise. It is advisable to form a profitable partnership with a nationwide distributor who has a strong supply chain of essential products to add value to your business. It is difficult for manufacturers to remain profitable by selling in small quantities to end customers like households, government and businesses. In these circumstances they need to collaborate with distributors or resellers who can take the responsibility of supplying their products in bulk to different markets.

For both distributors and retailers making the right choice of products is critical for success that can ensure that products are sold out and customers are happy with the products purchased. Wal-Mart which also owns Sam’s club now has its own distribution network but it had to face several hurdles to set this up and it too several years for the group to have a viable distribution chain for food items. Inspired by their success, other nationwide chains like Kwik Trip and Sheetz are now setting up distribution centers closest to their largest chain stores to maintain uninterrupted supply of perishable and nonperishable goods.

To give best deals for your clients in terms of products and prices, c store owners have to set up an efficient distribution network so product arrives in good condition and can be delivered to customer’s satisfaction. Retailers have to keep a wide selection of daily use convenience items like potato chips, soft drinks, vegetables, cooking oil, processed meat and fish, eggs, cigarettes as buyers compare both prices and brands before buying a product. If you tend to store only expensive branded items instead of providing customers a choice of bargain brands and expensive brands then the footfalls will be lesser.

Supply considerations for profitable retail – If you are a wholesale distributor supplying to several stores across multiple locations within a state there are several issues to be considered. Besides price and product availability you also have to work out pickup and delivery schedules with both manufacturer and convenience stores. Whether you are a single convenience store cum gas agency or a large c store chain your profitability is built around inventory management which can ensure maximum returns on investment and steady flow of customers.

Depending on your customers’ demand you have to find one or multiple distributors who can meet your requirements and understand your special needs though they may not be the largest distributors in the area. If you are restaurant chain then it makes sense to buy directly from a manufacturer to have fresh produce which can be picked up from the farm or attached factory itself or ask them to set up a supply chain which can deliver fresh produce to them and other customers in the area. This can help eliminate the middleman and bring better profits to both retailer and manufacturer.

Distribution channels for delivering products from manufacturer to retailer

Direct marketing by manufacturer – To eliminate middlemen, manufacturers sometimes take it upon themselves to distribute their products in local markets on their own through direct mail marketing, advertising via social networks and internet and media marketing. They directly interact with c store chains, grocers and other retailers to supply required quantity of products at specific prices and have long term contracts with them. This supply channel keeps costs low as only the manufacturer’s markup and retailers’ markup is added to cost price.

Middlemen Distributor and Dealer – In this channel buyer’s price will be 4 – 5 times more than manufacturer’s cost of production. The distributor and dealer here are taking on the responsibility of storage, distribution and supply in required quantities by c store chains and grocers. These require negotiations between distributors, dealers, manufacturers and retailers to keep the price at a competitive level for end customer to purchase it.

Big box store or warehouse retailers – This supply chain includes only one middleman which is the Big Box Store or Dealer who sells goods in bulk to end customers. The price level in this format is lower than middleman channel as only two markups will be added to manufacture’s price. Sometimes franchise operations also act as single middle person to sell products to buyers.

Handling Contract Negotiations

One of the most critical criteria for finalizing a vendor is ability to negotiate a profitable contract which can be sustained for a long time. While handling the negotiations you need to understand your priorities and direct costs that are likely to occur during the procurement, distribution and delivery process. These following issues need to be discussed and considered during the negotiation process to have a problem free convenience store operation which will bring in profits.

a. Clearly define all essential terms of payment and delivery schedules and conditions for replacement when required.
b. Setting up conditions for delivery quality of all goods
c. Compensation clauses with reference to financing terms, total payment costs, refunds or replacements for delivery of damaged goods.
d. Data maintenance of delivery dates, contract renewal and termination dates
e. Identification of potential risks and methods of rectification in case such accidents occur
f. Identification of expectations from both sides and drawing up responsibilities to ensure that there are no misconceptions between them.

A quick look at the large convenience store chains existing around us generally make us think that running this business is easy and profitable as it only involves identification of customer needs and money to stock these products. But only a store owner can tell you how they have to successfully manage distribution channels and negotiate prices with suppliers and dealers to provide competitive prices to their customers. To be profitable a retailer has to add value to the service he is providing to customers, as otherwise he will be relegated to a cog in the distribution wheel which delivers goods from manufacturers to buyers. This can be done by using technology and other value services to make the consumer’s buying experience a pleasant one.

Overcoming the Challenges Faced by Top C Store Distributors in the Midwest

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Overcoming the Challenges Faced by Top C Store Distributors in the Midwest

Most of us are of the opinion that having a large C Store distribution unit is a very profitable business and the owners have to just delegate tasks to employees and crack the whip for work to be done in time. But it is the owners who truly know the constant challenges they have to face to meet customer demand of low prices. Convenience store chains in Midwest were facing twin problems of growing overheads and low sales which were not as bad as southwest region. Though a few large ones sold out and a few small chains within states had to shut shop, a fairly large number of them managed to escape the tide and emerge successful. However one problem continues to plague these distributors which is financing at the right time as banks have become very cautious in their lending policies.

Top C store distributors in Midwest – Here is a list of top distributors and how they have managed to overcome challenges in their business. While some of them have been in the business for several decades as it was part of their family, there are a few recent entrants who have changed their business model to understand demand and make profits. The smaller localized chains have done better than national level distributors as they are more in touch with community needs and are financially more stable.

a. McLane Co. Inc – This oldest C Store distributor from Texas, began operations as a small grocer in 1894 and today is a $44 billion powerhouse. Owned by Berkshire Hathway Inc., the mammoth distributor employs 20000 people across 80 distribution centers. The firm has built its core business around consumer products and today has a massive list of 50000 consumer products which are shipped to 90000 locations across the nation.

b. Farner-Bocken Co – This Iowa based distributor of convenience and food products established business in 1939 and since then has been able to expand business across Midwest and now serves 14 states. The organization managed to face recent setback of diminishing demand for tobacco products but replacing them with new range of fresh products like breads, appetizers, deserts and pastries. With C store chains line Casey’s and 7-Eleven changing their stores to accommodate ready to eat food cum coffee outlets, moving into the fresh food delivery business seems a sensible business expansion plan.
c. Reinhart Food Service – Owned by Illinois based Reyes Holdings, Reinhart FoodService is a one of the largest food products distributers in the Midwest and services stores across 16 states. It has expanded business through acquisitions and distribution relationship with large C store chains which have multiple units. According to the group’s managers the ability to work with multiple unit stores helps keep prices at a lower level across a range of tobacco products, general merchandise and fresh food products.
d. Garber Bros. Inc. – When its founder brothers Harold and Paul Garber began a candy and tobacco wholesale business in 1947 from their top floor of Blue Bird Beverage Company, they never realized that Garber Bros would exceed beyond Massachusetts. Today the organization is still owned by the original Garber family and its list of products has expanded to include snacks, ethnic foods, coffee, ready to eat frozen foods and also automotive spares. The firm has grown by concentrating on small convenience stores and helping them grow and expand their business and clientele with a wide selection of products.
e. J.T. Davenport and Sons – Established during late 1800’s this distribution firm of J. T. Davenport faced transportation challenges due to location in remote Morehead City of North Carolina. He moved to Sanford in 1900’s which had both railroad and highway connectivity and soon grew the business at a stronger pace. The firm was ranked as 15th largest wholesaler in 2011 with revenues of $600 million. The firm has managed challenges of dips and shifts in demand by close study of market trends and avoiding passing fads. It works closely with convenience store partners to understand changing trends and stays ahead by offering latest products and unique solutions to both chain store chains and small grocery stores.

f. Atlantic Dominion Distributors – Established by Leroy W. Davis in 1875 as a cigar manufacturing company, Atlantic DD later expanded into supply and distribution of several tobacco products. By 1902 the founder bought a few more tobacco companies and formed a separate division for tobacco products and started distributing convenience store products since his network and warehouses were already available. Presently Atlantic Dominion Distributors is regarded as 19th largest C store distributor in United States as it has 10000 products in its portfolio excluding tobacco products. This is because sales of these products are reducing as consumer want low cost products and government has put a stop to selling tobacco products at pharmacies.

Common challenges faced by C store distributors – Besides these specific challenges faced by C Store distributors which they have managed to solve with relative ease, they face greater logistic and distribution problems. Some of the most common challenges of this group of business are discussed below:

a. Robbery and Theft – Besides highway holdups by armed gangs, distributors regularly face problem of small thefts which may be of less value but over a period of time they drain a sizeable amount. Besides using RFID for all their deliveries, distributors are now investing in hidden cameras to tackle pilfering by employees and staff of convenience stores.

b. Meeting demand in Time – The problem of meeting delivery schedules on time as reduced now c store chains place their requirements online with distribution center. If the distributor’s supply van is in that area then these vehicles which are connected by satellite are contacted by head-office to deliver required quantity. This technological upgrade now enables distributors to fulfill customer’s orders within 24 – 48 hours.

Suppliers and distributors are the lifeblood of convenience store chains and communities as they help in meeting their needs with constant supply of a wide variety of products. In forthcoming years all the three cogs in the network namely manufacturers, distributors and convenience stores will work together to deliver healthy food options at a reasonable price to customers at a faster pace.

How a Convenience Store Distributors List Can Aid Your Business

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How a Convenience Store Distributors List Can Aid Your Business

If you have a product you need to get into as many convenience stores as possible, one thing that can be extremely helpful is a convenience store distributors list. Here are a few features that purchasing such a list can often give you that can greatly aid your goal of getting your product into the hands of consumers through the right chains.

Huge List of Distributors

While it’s true you could spend a lot of time looking for every possible distributor for your product, the amount of time and aggravation you can save by just finding a list that already has a thousand or more different distributors in it is significant.

After all, you should be using that time to seal the deal with distributors for your product, not hunt around for possible distributors in the first place.

Head Buyer Information

Another big plus you can get from a good list is information on the head buyers for potential distributors. After all, these are the people you are going to want to contact and interact with to get the ball rolling.

A good list will have official phone numbers and addresses, and sometimes you can even get the personal email address for a head buyer. If you can establish a good first impression with a head buyer, you’re halfway there to getting your product where you want it to go.

Continual Updates

Another feature for a good convenience store list is when you can get updates for which distributors have left the business, and which new ones have entered. There’s nothing more frustrating than trying to establish contact with a distributor that doesn’t exist anymore.

If you want to get going with downloading your own list instantly, please contact us for more information.

Wholesale Grocers and Independent Convenience Stores – The Present and the Future

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Wholesale Grocers and Independent Convenience Stores – The Present and the Future

Wholesale grocery business has seen many fluctuations in the market but is still going strong. Industry experts and analysts study the markets and release new trends based on the current scenarios that govern the wholesale grocery business and the convenience stores. The wholesale grocery business has changed a lot for sure. But is it here to stay? What about independent stores? Will they survive?

The past

There is no doubt that the wholesale grocery business is one of the most competitive businesses. But this is also true that this business has been around for centuries and still existing. The wholesale grocery business has continuously reinvented itself given the opportunities in the market as well as the changing trends in the market.

Gone are the days of goods arriving through ships and merchants haggling at the ports and the goods then being transported through carts. The merchant trade began this way – goods reaching one continent to another – creating a unique marketplace. But the 20th century changed all of this.

The changes in the wholesale grocery business that happened during and after the World War II established many grocers and establish big business conglomerates. The innovations that happened during those years helped to streamline the wholesale grocery business in a big way. New ways to cut costs, new types of warehouses, new product categories, creating the capacity to sell these new products and reaching out to convenience stores in new ways.

The changing face of the wholesale trade also affected the establishment of convenience stores. From independent stores in the neighborhood corners to high-end retail stores – all this happened as the wholesale grocery business changed over the years.

The present scenario

The wholesale grocery business saw a new trend in the late 20th century — the rise of the mass merchants. This affected the wholesale grocery business in a big way. Were the profit margins of the wholesale distributors affected as a result? Yes. Was the wholesale grocery business this changed forever? Yes again.

Distributors playing the role of wholesalers and reaching out to retail stores trough their own network of distribution was another huge change that the business of wholesale grocery has seen. Big establishments with their big budgets could establish their own distribution channels, which otherwise takes time and patience and of course money.

Big merchants can work out larger discounts and pass the same to the consumers. This is what their business model is based on – huge variety of products along with even bigger discounts to the end-users. Aisle upon aisles of products in every category coupled with huge discounts no doubt attracts customers but has this consumed the business of wholesale grocers and independent convenience stores. The answer is simple – no.

The 21st century is the age of the Internet. With the new technological advances made into this field emerged the online retail stores. Some big players emerged and countless small businesses opened and either shut shop or thrived – just as it happens for brick and mortar stores. But then who serves these online retail stores? Similar to large businesses that handle their own distribution and source their products from various places, these big retail stores also run on a similar model. But then there are countless medium to large establishments that rely on wholesale grocers to supply them the goods.

The Future

What the future for the wholesale grocery business holds and how it affects the independent retail stores?

With all the changes the wholesale grocery business has witnessed, one thing is sure – the business is here to stay. This business has survived the threats from big merchants and distributors. But with the changes in the wholesale business also came the transformations in the retail industry.

From small convenience stores serving the need of the entire neighborhood to high-end stores storing just about everything – the retail business has also grown by leaps and bounds. The convenience stores and big retail stores, both the models still need distributors to supply them with the products they sell. There is a need in the market for distributors catering to all sizes of businesses. Not only all sizes but all types of retail businesses.

The online retail stores also need distributors to purchase their stock. Be it food or groceries of all kinds – it is the wholesale grocers and their businesses that serve this market.

The wholesale grocery business is never going to cease to exist. The need of the hour is constant innovation. This business has survived threats from big traders and merchants. The wholesale grocers have faced the challenges from changes in the distribution business. But the truth is that this business is so big that all types and sizes of wholesale grocers can thrive in the competition provided they are willing to innovate to suit the changing need of the market.

A wholesale grocer who refuses to launch a website or doesn’t try to reach out to online retailers might miss out on big online business. If the wholesale grocery businesses during the war or in the 1990s didn’t transform their businesses or didn’t take advantage of the opportunities offered to them then they might have not become as big they could.

It is all about surviving the changing marketplace and embracing new technologies for innovations in the business. And this is also about relationships between wholesale grocers and the retail stores. This business relationship is an important factor that determines how the two fare and survive in a challenging market situation.

Constant changes that have happened with the independent store businesses have helped wholesale grocers a great deal. The more the independent stores thrive in this day and age of competitive and dynamic marketplace, the better it is for the wholesale grocery business.

Independent stores may be smaller in sizes but they also have low overheads. They have long-established relationships with their grocers and with timely innovations on the part of both grocers and the retailers; the future of this business is bright. The wholesale grocers as well as convenience stores are here to stay.

How to Start a Wholesale Distribution Business?

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How to Start a Wholesale Distribution Business?

Wholesale Distribution

Wholesale distribution is the business of buying goods from the manufacturers and selling them to the retailers. At a first glance, this may seem like a simple logistic business of buying and selling, but there are many dynamics at play in this business. For anyone who wants to start a wholesale distribution business, it is very important to understand the nuances of the trade and then work out a solid business plan for the same. Here are some components of the business and a few tips to help you get started in the wholesale trade.

The buying role

Nor a very glamorous term to use these days, but a distributor is essentially a middleman between the manufacturer and the retailer. Now going beyond this term, a wholesale distributor is the crucial link that connects the manufactures and the retailers.

A wholesale distributor buys directly from the manufacturers or the vendors. It could be from the existing product lines and for the essential commodity goods. Then, wholesale distributors also introduce new products to the consumers by marketing these to the retail stores where they reach the end user.

The selling role

A wholesale distributor buys products to sell to the retail stores. The retailers can be independent stores, supermarkets, and high-end retailers. The product distribution depends on two factors – the demands from the retailers for particular products and the introduction of new products by the distributors via manufacturers.

The business plan

Formulating a business plan is the key step for any new business. There are several steps here that are a must for a solid business plan.

  • The first step is market research. The study of the market trends and the state of the market is essential before starting a business. For a wholesale distribution business, you need to know about the leading players in the market in both distribution and the retail sides of the business. You need to study market trends and analyze them, read market studies on the distribution business, learn about profit projections of the retailers, and know your competition.
  • The second step is deciding on your specialization. For beginning stages of the business, it is wise to stick to one or two products lines or just a few products from different lines. For instance, if you like the idea of food distribution, you have the options to choose from fresh fruits and vegetables, frozen foods, dry foods, meat products, seafood, or dairy. You can choose 2-3 from the list or choose 2-3 from different, yet related lines such as stationary, books, school supplies, and so on. Specialization is important here, as it will help you focus on your core group and develop a solid foundation for your business. In fact, many successful distributors still deal with only a few products or products lines even after years of business. Specialization also helps develop relationship with a few manufacturers and retailers based on the product. These business relationships form an essential part or the backbone of a wholesale distribution business. Make a list of distributors and retail stores to do your business at the start with learn from about them.
  • Then, make the financial plan. For a distribution business, you will need warehouse space and transport facilities. Learn what will be profitable for you – leasing or buying. Add fuel costs, driver salary, and other overheads before calculating the approximate amount. Find out how much additional costs you will have to incur. Obtain money for buying your initial stock. Work out credit plans with the manufacturers or vendors and negotiate discounts. Know that you will need to buy large stocks to get big discounts from the manufactures. These discounts determine the profit margins of a wholesale distributor as retailers get the products at wholesale rates.
  • Apply for the permits and licenses if needed for your business.
  • Then, market your business and get organized. By this time, your business funds and leases and storage spaces must be in order. Print your business cards and meet your distributors and retailers. Join wholesale business networks and make new contacts. A small website won’t hurt, either. In fact, a website can help a great deal in establishing a new distributing business.

Required skills

Wholesale distribution is a very competitive business. Find out if you have the necessary skills to begin and thrive in this trade.

  • For a wholesale distribution business, excellent negotiation skills are a must. This is the trade where distributors constantly need to work out the best rate to buy and then to sell the same product. This is where the money in this business is made. Negotiations are also needed to get access to promotional offers from vendors or manufacturers to pass them to the retailers. A distributor who arrives with good quality products and promotional offers is always a good deal for retailers.
  • Good organization skills in this business are always a boon. Keeping inventory, list of retailers, constant networking, buying stock, and daily upkeep of the business requires organization skills. The better you are at it, the easy it will be to run a wholesale distribution business.
  • Excellent communication skills are needed to form good working relationships. Manufacturers don’t offer the same discounts to all the distributors. Why one distributor gets a discount of 10% and another 12% depends on the nature of the working relationship. Communication skills also help in networking required in this business and navigating through this trade. A wholesale distributor needs to find new retail stores to do business with and this requires the work of research, analysis, and marketing over and over. A distributor also needs to look for new distributors who might sell a product in your existing line with better discounts. You might also need a new distributor for getting into another line of distribution business.
  • Money skills, knowledge of accounting, and good financial management will ensure success in this business. In the business of wholesale distribution, you need to constantly work with buying, selling, inventory, discounts, purchases, and credits. Without good knowledge of finances and accounting, it might become difficult to run this business.





Wholesale Convenience Store Distributors

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Wholesale Convenience Store Distributors
Wholesale Convenience Store DistributorWholesale Convenience Store Distributor

Wholesale Convenience Store Distributors


Distributors are the backbone of retail chain stores across the nation. They replenish stocks when required and maintain quality of products irrespective of the storage conditions. The main function of wholesale store distributors is to supply to large convenience stores as well as regional wholesalers who in turn supply to small convenience stores in their area. These wholesalers also have storage and distribution locations close to a majority of their retailers, which helps them save up on distribution costs. The top 25 convenience store wholesalers in the United States reported an annual turnover of 53.9 billion dollars during the financial year 2010 at the height of economic crisis.
Convenience store chains tend to buy stock from more than three to four wholesalers, to reduce dependence on one seller and also to enjoy discounts and offers given by other distributors. Several of the existing convenience store wholesale distributors work directly with manufacturers to source their products which can be stored for a longer period of time. In general, these wholesalers follow two storage formats in which they either stock the same product made by several manufacturers like frozen desserts, cold drinks, water and other dairy products or all products made by one manufacturer. Under the latter format the convenience store wholesaler becomes a form of sole distributor for the manufacturer. For manufacturers seeking a wide market for their products, getting in touch with a convenience store distributor will be a more profitable business proposition as they have a wide reach across retailers in a geographical region.

Top Ten Wholesale Convenience Store Distributors

1. McLane Co Inc – This 120-year-old logistics powerhouse had set up its business as a retail grocer in 1894 and soon grew to become a wholesaler cum distributor for groceries across the United States during the 1960s and 1970s. Today McLane Company Inc. sells 50,000 consumer products to convenience stores across 90000 locations and is a $44 billion turnover firm that is ranked first among convenience store wholesale distributors across the nation.

2. Core-Mark Hold Company Inc – This California-based convenience store wholesaler began business in 1888 as a tobacco merchant and is today among the largest distributors of fresh farm products to retail industry along with groceries, drugs and other specialty products. It supplies to 29000 locations across United States to both large and small format stores which sell only fast moving branded consumer goods. Core Mark has an annual turnover of $10 billion and offers information about promotions and deals to its regular retails via mobile applications.

3. Eby-Brown Co – Regarded as the largest family owned distribution network within the nation, this firm has been distributing tobacco, candy and products used by convenience stores across 13500 locations for nearly 120 years. Owned by the Wake family for more than 55 years it also manufactures Wakefield range of food products. This c store wholesale distributor currently has an annual turnover of 4.5 billion and employs 2000 people at its distribution centers.

4. H. T. Hackney Co – This fourth largest convenience store wholesalers services 30000 convenience stores along with grocers, drugstores and food stores by offering them a wide choice of 25000 varieties of products. In the past 120 years of business the firm’s network has grown to 30 distribution centers across 22 states and has increased buying power of convenience store owners.

5. GSC Enterprises Inc – When the McKenzie brothers and Woodrow Brittain founded this company in 1947 there were already around 50 grocery distributors within a 100 mile radius of GCS but they persevered from a small warehouse in Mt.Vernon and within 1965 it grew to 42000 square foot warehouse in Texas. Today the firm has a 400,000 square feet large warehouse with products distributed across Midwest and southwest. Rapid adoption of technology has helped GSC grow into top c store wholesale distributors and achieve annual turnover of $3 billion.

6. Farner-Bocken Co – This Iowa-based wholesale distributor is family owned since 1939 and supplies nearly 14000 categories of convenience foods and beverages along with tobacco and beauty products. They also supply dry goods, meat and dairy products as convenience store wholesalers to convenience stores, restaurants and food service suppliers.

7. Harold Levinson Associates Inc – Established in 1977, HLA has lived the American dream of growing out of a car trunk into a 600,000 square feet c store wholesale distributors with 100 trucks making 3000 deliveries on a daily basis. HLA’s distribution outlets are placed in NewYork, Massachusetts, Connecticut and New Jersey which supply to food items, health and beauty care products to locations across Florida and Midwest.

8. Imperial/Harrison Supe – Established by Greek immigrant C. H. Pelias in 1916, as a distributer for stores in New Orleans it now has a warehouse facility almost 150,000 square-feet. They supply branded products and packaged goods to specialized food service outlets which are serviced by 300 manufacturers. Imperial has a tieup with 50 large manufacturers and to supply of 8000 fresh dairy, meat products and convenience store products across locations in Los Angles.

9. Amcon Distribution Company – This ninth largest convenience store wholesaler supplies 14000 products to 5000 retail outlets like convenience stores, drug stores and grocery outlets across Midwest and Southern states of US. The group has also been ranked by Convenience Store News as ninth largest c store distributor in the United States.

10. S. Abraham & Sons Inc – This store was opened in 1927 by Sleyman Abraham which supplies products across seven states in Midwest. This family owned c store wholesale distributors has been servicing convenience stores across Midwest with confectionery, bakery and grocery products along with frozen and chilled food items since 80 years.

These top ten wholesale convenience store distributors have managed to grow in a competitive business environment and retain their leadership status as they continuously update their product portfolio according to the changing requirements of markets. These firms have adopted technology in their supply and distribution formats to keep in touch with their customers and suppliers to source products at competitive prices and make them available when required.

If you are looking for a full list of convenience store wholesale distributors, please visit us at www.cstoredistributors.com.


Walmart Struggling to Compete with Convenience Stores

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Wal-Mart’s supercenters are struggling as consumers increasingly choose convenience stores over one-stop shops.

The retail giant’s mega stores suffered a .3% same-store sales decline in the second quarter compared with last year. During the same period, foot traffic for Wal-Mart’s U.S. stores fell by 1.1%.

By comparison, Wal-Mart’s smaller-format stores, or Neighborhood Markets, generated same-store sales growth of 5.6% and traffic increased by 4.1%.

“I think convenience is where the consumers have been looking, [especially] if you look at the Baby Boomers,” Wal-Mart CFO Charles Holley said on a call with reporters Thursday.

The Neighborhood Markets are about one-fifth the size of Wal-Mart’s supercenters, and they are located in urban centers — where incomes tend to be higher — while supercenters are typically located on city outskirts. 

The Markets are devoted to three of Wal-Mart’s strongest categories: Groceries, pharmacy, and fuel.wal-mart

Groceries account for 56% of Wal-Mart’s sales, and research shows that consumers no longer buy food and beverages at one-stop shops. 

“In the 1990s and the beginning years of this century, the greatest threat to supermarkets and grocery stores came from supersized ‘one-stop shopping’ venues like supercenters and warehouse clubs,” the market research firm Packaged Facts wrote in its most recent annual report on emerging grocery trends. “Today the threat is spread out among all retail channels, including drugstores, dollar stores, limited assortment chains, and — the elephant in the room — e-commerce.”

On average, consumers shop at five different types of stores to fulfill their grocery needs, according to Deloitte’s 2013 American Pantry report.

Consumers are carrying this shopping behavior over to other product categories, as well.

Instead of relying on a single retailer to give them the best value and assortment, “consumers appear more focused on some combination of value and convenience,” Goldman Sachs analysts wrote in a recent research note predicting the slow decline of big-box retailers like Wal-Mart and Target.

The rise of online retailers like Amazon has made it possible for consumers to shop and compare prices in a few clicks. Now that an increasing number of retailers are offering free and fast shipping, there are even fewer reasons to step foot inside a physical store.

In response to these trends, Wal-Mart is rapidly expanding its Neighborhood Market locations. But its fleet of 400 is still too small to offset the lackluster sales at its 3,300 supercenters.

That doesn’t mean Wal-Mart is going to start shutting down its supercenters, however. 

“Supercenters still have one of the highest returns of any [store] format in the company,” Holley said. “It would be silly to close a lot of stores with good returns.”

Capitalize On the Booming E-Cigarette Industry –Vapor Trade Shows

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Vapor E-Cig Tradeshows

Capitalize On the Booming E-Cigarette Industry – Vapor Trade shows-Launch Your Product Now!

Consumers are becoming more health conscious by the day. Taxes on tobacco and tobacco-based products are increasing with every subsequent budget. The result? The market of conventional tobacco cigarettes is shrinking,quite fast!

Under such circumstances, most smokers are turning to electronic cigarettes. E-cigarettes, which were considered a market fad only a few years ago, have entered the mainstream market and with a bang!

The e-cigarette market generated a revenue of $20 million through sales of electronic cigarettes in 2008. Currently (as of July 13, 2014) the market has seen $1.7 billion in sale of e-cigs. The vapor industry has lived up to all the growth forecasts and is expected to grow exponentially in the coming years.

Market analysts say the golden age of e-cigarettes is fast approaching and if you have a product of your own – congrats! You are in the right place, at the right time. Launch your e-cigarette in the market strategically and make the most of what the fast-exploding billion dollar market has to offer.

E-cigarette sales – key statistics

According to a March 2014 survey by Wells Fargo, the actual size of the e-cigarette market in the US is close to $2 billion. The estimate is inclusive of all electronic cigarette products (like second and third generation smoking devices) and not just cigalikes (e-cigarettes that resemble tobacco-based cigarettes in appearance).

Research by Wells Fargo indicates that convenience stores account for 30 percent of all e-cigarette sales. Retail “vape shops” contribute 17 percent to the total sales and online retailers make 26 percent of the total sales.

If you have a product similar to cigalikes, get it into c-stores as soon as possible. At present, conventional e-cigarettes like cigalike enjoy a 65 percent share in the total market. The remaining 35 percent is under the stronghold of second/third gen smoking devices.

According to Wells Fargo, the consumer trend is likely to shift towards second/third generation products in the coming years. Such products are cheaper (20 percent to 40 percent as cheap as rechargeable and disposable e-cigarettes respectively) and offer personalization options to the consumer.

While researchers haven’t made a forecast on just how long it would take for trends to change, it is safe to assume that e-cigarette product owners must act urgently.

Placing your e-cigarette on retail shelves

There are two ways you can get your e-cigarette “out there” – a) contacting e-cigarette distributors and purchase managers and, b) engaging the services of professional marketers and e-cigarette distributors.

Option a) – Working your way to c-store shelves

The first and foremost thing to do is to make a list of the convenience stores and retailers that you want to target. A convenience store directory will be your saving grace here. We recommend one of America’s largest online directory of convenience stores and C Store Distributors Directory for the purpose.

You will find more than 13,000 contacts of purchasing managers in the directory, covering 1,600 c-stores and 1,700 grocery stores in the US. The directory will save you the trouble of approaching buyers door to door or relying on old, outdated yellow pages and internet results to look up contacts.

Attend industry events like e-cigarette tradeshows and vapor tradeshows to make contacts with key decision makers of the industry. The World Vapor Expo for instance, is easily one of the most popular e-cig tradeshows and is a event of great opportunities. The latest event will be held in the June of 2015 and will have more than 200 vapor product suppliers in attendance.

You’ll find buyers from all sections of the market at such e-cigarette tradeshows including wholesalers, distributors, vape shops as well as retail and convenience stores. Attending vapor tradeshows and other industry events will allow you to make personal connections with buyers and increase your prospects.

Remember to have a solid and engaging pitch ready so that you can woo your prospective buyers as soon as you are able to contact them. Anticipate the questions (features, benefits, cost, capacity and so on), prepare answers and memorize them!

Option b) – Making a professional work for you

The Check Stand Program is the easiest and fastest way to get your e-cigarette placed in numerous convenience stores across the nation. One of America’s preferred product launch specialist, the Check Stand Program (CSP) is a premium convenience store distribution service that can place your product in up to 5,000 c-stores across the nation.

It uses a unique strategy to increase the volume of your products in the market – testing. Your product is placed in several stores at the same time, with the purpose of testing its performance post-launch. Further, once the testing phase is over, your product is pushed through all of CSP’s sales channels including c-store chains, distributors, local retailers, brokers and rack jobbers across the nation.

Main benefits of using the option b) include –

  • Expansive reach – CSP has an extensive network of distributors and convenience store chains spread across the nation. You can expect to be placed in 200 to 5,000 stores. You can reap the benefits of the contacts and business relationships that CSP has already established in the market.
  • Quick action – Owing to over 15 years of contacts with key decision makers in the retail market, CSP can get your product on c-store shelves in a matter of a few weeks.
  • Additional services –The sales data you receive as part of the test results will help you strategize better. Further, CSP includes additional services like a tactical sales program in its premium package to help you even after your products have reached c-stores.
  • Easy – You have already worked hard developing your product and making it market-ready. With CSP you can relax for the next phase, knowing that the best in business is working hard at getting your products out there.
  • Cost effective – How much would you charge if you were providing convenience store distribution services to new product developers? CSP charges only $10 per store!

Several clients have successfully worked with CSP in the past and continue to benefit from the extensive network it has built over the course of 15 years. If you think you’ve worked hard enough on the product, want none but the best to be involved in its distribution and don’t mind sparing $10 a store, CSP can be a great option for fast placement.

By Anthony Bautista
Connect with me on Google Plus at

Convenience Store Product Brokers-Launch Your Product Now!

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Convenience Store Brokers


Convenience Store Product Brokers


Are you looking for a safe, easy and economical way of getting your new product out there? If you are, the thought of approaching retail buyers yourself has probably crossed your mind already. It’s the most safe and economical way of ensuring that the best to get your product on convenience store shelves is being done.

However, approaching retail buyers is also tedious, time-taking and can be very overwhelming. So what do you do when you don’t want to/can’t afford to spend so much time and money on getting your product out there? You turn to c store brokers!

Relax! Your broker won’t cheat you

Now, don’t let the word “broker” scare you. You won’t be alone if the word conjured a negative image in your mind. Due to the exploiting ways of certain stock and investment brokers, the reputation of brokerage has been marred across all sectors.

The good news is, not all brokers want to charge you unreasonably high amounts of money for mediocre work. C store brokers are essentially product brokers who are on the lookout for new products and services to bring to c stores.

Let’s consider an example shall we? Say you have developed a handmade, herbs-infused soap and would like for it to be shelved by Target in its health and beauty section. Now Target is the direct client of the product broker, not you. The better Target does, the more the product broker will earn. And this relationship is going to benefit you since it’s you who holds the product that Target could add to its health and beauty section.

The inherent nature of product brokerage is such that c store brokers are constantly on the lookout for products that will sell well on the shelves of their clients. If you have an idea/product/service that will sell well, product brokers will actively try to get their clients to feature it.

Store brokers and the economies of scale

Now that we’ve addressed the biggest concern with using convenience store brokers, let’s move to the cost implications associated with such use. It is possible that you may want to keep all your profits to yourself. Product development did use up a lot of your resources. It did take a lot of money, hard work, sweat and blood to get the product ready. Imagine having to share the proceeds with someone else! However, you’ll see that investing in the services of convenience store brokers is well worth the money.

Did you know there exist a whopping 151,282 convenience stores in the U.S. (as of December 31, 2013). The 2014 NACS/Nielsen Convenience Industry Store Count report reveals that the number of c stores increased by 1.4 percent over the previous year and are expected to keep growing. The sheer number is enough to justify the use of additional help in reaching even 10 percent of the total strength.

The Association for Convenience & Fuel Retailing, single store operators dominate the industry, accounting for 62.8 percent of the nation’s total convenience stores. And guess who the majority of these stores turn to for filling their shelves? Wholesalers, distributors and brokers.

Brokers can also be your road to finding appropriate distributors. Further, they also help in the growth of your business. They keep adding and servicing new accounts by distributing samples, product literature and point-of-purchase materials. This way, they are essentially your sales staff. Parting with a small portion of your proceeds for so many services makes good business sense, doesn’t it?

Getting in touch with a broker

Research will be your friend here. Trade journals typically contain listings of brokers. For example, you can turn to The National Association of Specialty Food Brokers if you have a specialty food product that you’d like to be introduced in the market.

However, gone are the days when trade shows and publications were the only source of reliable information. It’s the age of the Internet and your search engine will not put you down! Several federal and private entities host comprehensive online directories. You can for example, turn to The Encyclopedia of Associations by Gale Research or to the world’s largest online directory for a comprehensive list of brokers and distributors.

A few tips to ensure your association with a broker is fruitful

  • When presenting trade shows and industry events, a simple “broker wanted” sign at your table will take you places.
  • Arrange a face-to-face with at least three brokers, before zeroing-in on one. Ask for references and review details about work experience, types of account services provided and compatibility of their line with your product.
  • After you’ve found a broker you’re confident in, seal the deal with a written contract. Cover all aspects of the business association in the contract including the territory to be covered, services promised, rate of commission and terms and conditions for sales.
  • Once the contract is in effect, work as a team. Take your broker’s input while planning promotions, ads, expansions and so on. Visit trade shows and industry events together. Approach new clients together – work as a team on all fronts.

Finding a trustworthy broker will be the key and it can often be tricky because there’s no fixed description for a “good broker”. It is therefore okay for you to wonder what a trustworthy broker looks like.

Presenting – The Checkstand Program

You can try The Checkstand Program, developed by our partners Convenience Store Distributors. It is one of the fastest ways of taking your product from the shelves of your home to the shelves of the most popular convenience stores around, at the hands of a trusted broker.

Their adept convenience store brokers provide you guaranteed placement in 200 to 5,000 stores – all the the rate of a mere $10 per store. Instead of running behind purchase managers of convenience stores, you can have the best in business work for you as you sit back and relax. With the Checkstand Program, the store comes to you!

To sign up, please out form below.

Checkstand Program

  • Enter you name here
  • Enter your product name here
  • Enter your email here.
  • Enter your phone number here
  • Enter you website here if any.
  • This field is for validation purposes and should be left unchanged.

By Anthony Bautista
Connect with me on Google Plus at

Looking for Smoke Shops/Tobacco Shops throughout the U.S?

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Smoke Shops

Tobacco is one of the most widely distributed crops in the world and continues to rake in billions of dollars in revenue as well as tax for companies and governments. A profitable trade for tobacco wholesale distributors, there are many steps during which crops are turned into distributable tobacco and then sent for further refinement as well as incorporation into products like cigarettes, cigars, chewing tobacco and so on. Before you begin understanding how tobacco wholesalers work, it is important to understand how tobacco is turned from crop to product.

The origins of tobacco

Consuming tobacco in one or more forms is not a new practice. In fact, the practice has been a part of human societies for over 3,000 years. It was introduced to the western world by Christopher Columbus in the year 1492 when he discovered that tobacco was commonly smoked by the locals in the Americas since 1,000 BC. In the fifteenth century, tobacco arrived in Europe where it became a subject of controversy and a fad.

While tobacco has been disapproved for several centuries, it continues to remain popular to this day in forms of cigarettes and chewing tobacco. Initially used for medicinal studies and societal fashion, tobacco is now being widely distributed across the globe and remains one of the most lucrative fields of import and export.

It is interesting to note that the tobacco variety belongs to the same botanical family as eggplants, potatoes, tomatoes and peppers and can be grown in a diverse range of climates. China is the largest producer of tobacco worldwide closely followed by India, Brazil, the US, Turkey and Zimbabwe.

Tobacco industry today

Being one of the biggest and most lucrative industries in the world, tobacco is a major economic contributor to over 150 countries worldwide and employs over 100 million people. That number is roughly the population of Australia, South Africa and Canada combined! Taxes levied on tobacco wholesalers are a major source of income for most governments, amounting up to 10 percent of revenues in countries like Kenya, Sri Lanka and Brazil. In terms of non-food crops, tobacco is the most widely cultivated product in the world.

Many farmers in hundreds of countries choose to grow it because it is strong, robust, valuable and resilient against poor soil conditions and even volatile weather. Even from small plots, tobacco distributors can gain good yields from their farmers and ensure a steady income. Despite being a major economic contributor to several countries, only about 0.3 percent of agricultural lands are allotted to tobacco, clearly indicating its value. It is known to create more jobs per hectare compared to any other crop worldwide.

Not many industries can boast being as versatile as the tobacco industry. Ranging from tobacco manufacturers to tobacco wholesale distributors, each segment of this industry is essential to the world economy. Tobacco distributors are in high demand even in countries that do not manufacture the crop.

How is tobacco produced and distributed?

The process of cultivating, harvesting and manufacturing tobacco products is an interesting one.

Cultivation and harvesting

The process of tobacco distribution begins from cultivating the crop. Over 12,000 seeds are present in a single gram of tobacco. In fact, tobacco crops often resemble instant coffee. The seeds are so small that they require special attention for preservation. Before they are transplanted to the field, they should be nurtured separately and protected from pests. They are then harvested. In countries like the United States, tobacco leaves are harvested mechanically while in other countries, farmers hand-pick the best leaves and begin curing them as they ripen.

Curing the tobacco

Depending on the type of tobacco and the desired texture, the harvested crops are then cured. This controlled process helps refine the crops and achieve the right quality, color and texture. During the process of curing, the tobacco leaves are extracted for starch which is then converted to sugar. During this process, the tobacco leaves start changing color from green to lemon, to yellow to orange to brown and finally the desired dark brown shade. Farms around the world use four unique types of curing methods to supply quality yield to tobacco distributors.

• Air curing
• Sun curing
• Fire curing
• Flue curing

After the process of curing, the tobacco is graded by the farmer and distributed into separate shipments based on leaf positions, colors, qualities and so on. The crops are then packed into packs of 30 kilos to 50 kilos and sold to tobacco wholesalers and distributors. Post-curing, the leaf is processed and threshed. During this process, the stem is separated from the lamina and is subjected to multiple tests for quality including elimination of contaminants like sand, scraps, dust and other foreign matter. The moisture of the crops is also reduced to increase its lifespan and then packed into batches of 200 kilos or more.


Processed tobacco products are then sent for manufacturing in corporations all over the world. The global scale operation takes place in thousands of factories worldwide across several countries. Tobacco wholesale distributors get processed tobacco, which is manufactured into cigarettes, cigars and other tobacco products with great care. Owing to the importance of the product, each factory in the tobacco industry takes great care in creating the finest tobacco with state of the art technology.
Marketing and wholesale distribution

After the product has been polished and packaged, it is sent to thousands of stores and shops through the tobacco distributors. With increasing competition, most distributors today aim to provide quality products in a cost-effective manner. Amidst the fierce competition amongst tobacco wholesalers, the main priority remains customer satisfaction as new companies are giving traditional corporations a run for their money.

www.cstoredistributors.com provides a list of tobacco distributors, wholesalers and retailers to make it easier for all parties to communicate with each other. We have an easy to use Excel platform, with we provide our customers with a detailed directory of distributors and help smoothen the process of tobacco sales to convenience stores. We also offer a list of 5,000 Smoke Shops/Tobacco Shops throughout the U.S. upon request. So, if you have a product for Smoke shops and Tobacco Shops, you should purchase our directory.

Here is just a sample:

Altitude Pipe & Tobacco 8793 W Colfax Ave Lakewood CO 80215
Always Cigarettes & Variety 4620 E Colfax Ave Denver CO 80220
Avanti Winery 9046 W Bowles Ave Littleton CO 80123
Barlow’s Premium Cigars & Pipe 2770 Arapahoe Rd Ste 102 Lafayette CO 80026
Bonnie Brae Wine & Liquor Mart 785 S University Blvd Denver CO 80209
Bottomline Tomorrow Magazine 333 Centennial Pkwy Louisville CO 80027
Boulder Headshop 105 N Public Rd Lafayette CO 80026
C & C Cigarette Store 333 W 7th St Walsenburg CO 81089
Capitol Cigars 919 E Colfax Ave Denver CO 80218
Cigar & Tobacco World 5227 Leetsdale Dr Denver CO 80246
Cigar Bar 315 E Hyman Ave Aspen CO 81611
Cigarette Cigar & Convenience 481 W 84th Ave Denver CO 80260
Cigarette For You 1038 S Sable Blvd Aurora CO 80012
Cigarette King 755 S Lemay Ave # D1 Fort Collins CO 80524
Cigarette King 3932 S Broadway Englewood CO 80113
Cigarette King Mart 1941 S Havana St Aurora CO 80014
Cigarette Palace 4283 W Florida Ave Denver CO 80219
Cigarette Store 5305 E Colfax Ave # C Denver CO 80220
Cigarette Store 7540 Sheridan Blvd Arvada CO 80003
Cigarette Store 569 32 Rd # 15B Grand Junction CO 81504
Cigarette Store 332 18th St Greeley CO 80631
Cigarette Store 9204 W Alameda Ave Lakewood CO 80226
Cigarette Store 301 Martin St Longmont CO 80501
Cigarette Store 3294 Youngfield St # D Wheat Ridge CO 80033
Cigarette Store & Gifts 13697 E Iliff Ave Aurora CO 80014
Cigarette Supermart 15473 E Hampden Ave # F Aurora CO 80013
Cigarettes & Cigars Plus 2420 S Colorado Blvd Denver CO 80222
Cigarettes & Gifts 11968 Washington St Northglenn CO 80233
Cigarettes & More LP 7150 Leetsdale Dr # 200 Denver CO 80224
Cigarettes Plus 15342 E Alameda Pkwy Aurora CO 80017
Cigarettestore 1410 S Sheridan Blvd Denver CO 80232
Cigarettestore 13700 E Alameda Ave # B Aurora CO 80012
Cigarettestore 281 E 29th St # F Loveland CO 80538
Cigarettestore 754 S Perry St Castle Rock CO 80104
Colorado E Smokes 8501 W Bowles Ave Littleton CO 80123
Colorado E Smokes 14200 E Alameda Ave Aurora CO 80012
Creasted Butte Tobacconist 303 Elk Ave # 9 Crested Butte CO 81224
D’s Tobacco & Pipe 5020 Kipling St Wheat Ridge CO 80033
Daddy Danks 1178 S Wadsworth Blvd Lakewood CO 80232
Daddy Danks Li 2401 S Colorado Blvd Denver CO 80222
Dead Shed 6470 Wadsworth Byp Arvada CO 80003
Dillon Ridge Liquors 294 Dillon Ridge Rd Dillon CO 80435
Discount Smoker 7264 Broadway Denver CO 80221
Discount Smokes Inc 715 E 4th St Pueblo CO 81001
Discount Tobacco 2600 East St # B Golden CO 80401
Downtown Cigarette & Grocery 327 14th St Denver CO 80202
Durango Healing Ctr 473 E College Dr Durango CO 81301
Durango Smoke Shop 113 W College Dr Durango CO 81301
Eads News & Smoke Shop 1715 28th St Boulder CO 80301


By Anthony Bautista
Connect with me on Google Plus at

Your Product’s Journey From Home to the Shelves Of Convenience Store Chains

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Convenience Store Chains

Your Product’s Journey From Home to the Shelves Of Convenience Store Chains

Congratulations on your new product. You’ve invested a lot of time and resources in the development phase. You have also spent a lot of sweat in getting the product ready and you know it is ready to hit the shelves now.

It looks good and you know it will deliver great value – that’s why you developed it in the first place. You’re sure that the new product has what it takes to become a huge hit. After it secures a place on retailers’ shelves, that is.

Now, if only convenience store buyers could understand the beauty of your new product just as easily and as profoundly as you do. Life would be great then, wouldn’t it? The problem is, convenience store buyers can be a tough lot to please. Especially, for first-time product developers and first-time business owners.

Here are seven quick tips to help you in the process

  • Know your product. Thoroughly

Agreed the product is your brainchild – your baby, and you are sure you know everything about it, but how thoroughly are you prepared to answer questions related to the product? You have the features and benefits memorized. You know your USP, but how well can you justify them? What will your reply to “why should I buy this?” be?

A good idea in this regard is to think of all product-related questions convenience store buyers can ask you and write down their answers in a notebook. Practice answering the questions so that you do not stutter or rattle unnecessarily when meeting potential buyers.

Ensure that you know all answers related to features and benefits, costs and specifications, payment terms, return policies, minimum order quantity, retail/wholesale price as well as expiry, without having to look into your notes. Retailers may want to know which other convenience store chains carry your product (if applicable) and you must be in a position to answer how many units from each store have been sold.

  • Know your convenience store buyers

Research, research, research. You want to contact retailers from your niche who will be a good fit for the product. While you can always turn to the good old yellow pages for making a list of suitable convenience store chains and small retailers, turning to the Internet will be easier and less time-consuming. Online directories provide industry-wide listings and you can easily download a C store list, grocery store list and list of convenience store chains at www.cstoredirectory.com. Attend conferences, convenience store trade shows and other industry related events to make direct, in-person contacts with buyers. Home Depot and Walmart for example, host events where you can pitch your products to a targeted audience.

Such events provide opportunity to make personal connections and learn about the needs of the buyer. Understand the different tiers of distribution in your niche. Do big retailers buy from distributors only? What is their approach to smaller businesses? You’ll find that most convenience store chains use a softer approach with smaller businesses than they do with multinationals. So don’t be intimidated. If you have a great product, which can offer value to the market segment they target, go ahead and contact them.

  • Dress your product for the buyers

After obtaining a C store list, dress your product to suit the buyers in your list. Visit the stores to see how items for sale are placed. Know which aisles on which floors carry products similar to yours. How are they placed? Are they stacked? Do they hang? Dress your product accordingly. Show them that your product will be a good fit.

A good rule of thumb is to package the product such that it takes up as little floor/shelf space as possible. Further, see if you can offer any promotional items. Point of purchase posters and displays that attract consumers will be appreciated by convenience store buyers since they have to spend less time in selling your products.

  • Prepare your pitch

You want to use the time you have wisely, when pitching. Prepare a pitch in advance and practice, practice, practice before pitching in front of a potential buyer. It is important to stay on topic, talk about the benefits, the USP, and what the buyer has in it for him, from storing your products.

Don’t forget to make it personal. Add a quick, interesting story of how the product came to be . Load your pitch with brag-worthy stuff – testimonials, press releases, industry awards and so on. Include points related to category management and competitive pricing.

  • Make an offer they can’t refuse

When pitching the product, make an offer that is difficult to refuse. Ensure that you know all details of the product and its placement, when making an offer. This will help you answer buyers’ questions and tackle their objections on the go, increasing your chances of being accepted.

When it’s time to bring an offer to the table, put your best foot forward. “Risk-free trials” where they can return unsold products to you, or consignment deals minimize risks for buyers and make them more open to accepting your offer.

Know your true cost per unit. It will help you bargain better. True cost per unit includes all expenses related to production, packaging, shipping and so on. Further, have your universal product code (UPC) number and related details acquired beforehand. The UPC is a unique 12-digit number assigned to different variations of any product and big buyers look for products that have their own UPC numbers. You can join GS1 US or have a broker sell you a code.

  • Be prepared to deliver asap

Have products handy, so that you can ship them as and when asked. Keep order forms, catalogs and shipment supplies ready. You do not want to be given a chance only to fail. Before approaching large convenience store chains, ensure that you have the money and inventory to complete as well as finish bulk orders on time. If you don’t, strike off such stores from your C store list and get back to them when you have scaled up.

  • Build a network

Buzz. A social circle will get you into places, which simple pitching won’t be able to. Set up social media profiles, talk about the product on your personal profile, get friends to talk about it. Find bloggers and reviewers who can sample the product and discuss it online. The buzz you create will help you make a strong case in front of buyers. It will also help you gain connections with industry insiders and take your business forward.

All seven steps should be a part of your monthly or weekly, retail marketing plan. Begin with signing up for online directories, make a list of the buyers you’d want to target first and get started on your product’s journey to retail shelves.

By Anthony Bautista
Connect with me on Google Plus at

Convenience Store Wholesalers and Brokers/Sales Reps : An Important Cog in the Supply Chain Wheel

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Convenience Store Wholesalers and Brokers/Sales Reps : An Important Cog in the Supply Chain Wheel

The FIFA World Cup has seen wholesalers in football-crazy countries like the UK help retailers score more sales with promotional support themed around the prestigious tournament. The task of promoting manufacturers’ items is typically handled by distributors. Which brings us to the question: how is a wholesaler different from a broker/sales rep?

Creating your supply chain with wholesalers or broker/sales reps

When you are ready to get your products on convenience store shelves, you may consider a wholesaler or broker/sales rep. Each entity supports your sales efforts in different ways.

A Convenience store product sales rep/broker maintains a business relationship with you – the manufacturer – and acts as an active partner in selling your products. When you sign a contract with a sales rep/broker, you have to factor in his fees in your retail prices as the sales rep/broker may cost 5-7% of the retail price you have set. If you think this is a bit expensive, consider the service you receive in return. If you think this is expensive, think of the retailer network that is at your disposal. You also benefit from the active promotional initiatives the sales rep/broker takes on to present a compelling case of your product before retailers. A good source to check out is www.checkstandprogram.com. These guys are brokers, but with a twist, they can get your product into anywhere from 200 – 5,000 convenience stores immediately!


A wholesaler buys your products in large quantities directly from distributors or manufacturers. Wholesalers fulfill retailers’ requirements and have a more passive role in selling your products. You don’t pay them a commission or fee to get your products on convenience store shelves. Understandably, they don’t serve you actively in the way distributors do. Wholesalers concern themselves with supplying products to retailers at wholesale prices a little higher than the prices at which they acquired them. They may get discounts from distributors or manufacturers on high-volume purchases.

The value of a supply chain

The evolution of the supply chain has occurred because it is the most profitable way for manufacturers to convert raw materials into goods for the consumer market, and for consumers to buy the goods at low prices. Every participant in the supply chain offers a certain value.

Retailers can ignore distributor or wholesalers and go directly to the manufacturer. But they will miss out on the services of these entities, which in turn will lower the benefits they receive especially with regard to cost. Your large volume lots (intended for sale) are more than what retailers can handle. Not only will they need a huge retail space for storage, selling huge volumes of your product in a short time could become a huge challenge. A distributor’s warehouse facilities for storage and a wholesalers’ needs-based provision of your products works out better for retailers. A wholesaler takes care of the logistics, efficiently delivering your products to retailers. A one-off transportation of your products directly from your facility to the convenience store will no doubt be a logistical nightmare for the retailer.

Retailers will also need to compete with other retailers to get the manufacturer’s business, adding to marketing and outreach costs. In a nutshell, retailers find that sticking with convenience store wholesalers makes better business sense than going directly to the manufacturer.

Can you sell directly to convenience store wholesalers?

The supply chain for all companies is not the same. Typically, it looks like this :

                            Manufacturer ————-> Wholesaler —————-> Retailer —————-> Consumer

The entities in the supply chain may also operate in different ways, and may be referred to by a different name. For instance, some may call themselves wholesalers-distributors and offer promotional support, warehousing, transportation and more. They may send their representatives to retailers and communicate the price, quality and special offers you’re offering. Some also act as business partners by handling customer service for the manufacturer.

Different types of wholesalers exist. Merchant wholesalers are independently-owned businesses taking title to goods and taking on risks related to ownership. They resell products to retailers, other wholesalers or business customers. General-merchandise wholesalers have a wide mix of products but a limited assortment of products within the lines; general-line wholesalers carry few product lines but have a comprehensive depth within the lines; rack jobbers are full-service wholesalers who own and maintain display racks in convenience stores and supermarkets.

Getting the P.O

Whether you decide to take an order from a distributor/wholesaler, go about the process carefully. If you fail to make an informed decision, you may find yourself being short-changed or not get as lucrative a deal than if you had done your due diligence a little better.

Tell them about return policies, volume discounts and time to process orders. Be ready to negotiate pricing, delivery schedules, minimum order quantities and more. Make sure that whatever has been agreed upon is documented.

How to find convenience store wholesalers?

Locating c store wholesalers may not be a tall order if you know how to go about it. Here are some options you can explore:

1. A directory of convenience store wholesalers can give you all the information in one place.
Take a look at “c-store distributors directory” over at http://www.cstoredistributors.com.
2.The internet is the go-to destination to look up pretty much everything, and that includes convenience store wholesalers. You can search by product or zip code to find local or nationwide suppliers, but it is very difficult to get e-mails like the directory above.
3. If you have the time for it, attend a few trade shows where members of your industry gather to do business. You can look online to identify trade shows by location and industry.
4. Go through the classifieds and ads sections of trade magazines for wholesalers in your industry.
5. Inquire with your local Chamber of Commerce on local wholesalers operating out of your industry. You can also put in a word at a Small Business Development Center (SBDC). Talking to business acquaintances and seeking recommendations from knowledgeable people in your industry (non-competitors) may also be helpful.
6. You can consider letting a convenience store broker do the job for you. Look online, check the Yellow Pages and trade journals, or ask around for experienced brokers who can connect you with wholesalers in your industry.

To get a free sample of the c store distributors directory, fill out form below.

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

By Anthony Bautista
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How to find convenience store wholesale distributors and who are they?

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convenience store wholesale distributorsHow to find convenience store wholesale distributors and who are they?

Many of us walk into stores every day, never knowing the process that happens to get items onto the shelf. There’s a magic that happens almost instantly that brings us products, and usually products we want and use often. If you want a snack, you know where to go to get it—and this is especially true when you’re on the road and you stop into a store that has every item you could have ever asked for in that moment. Every one of us has been in that situation, and not one of us has ever questioned how items get from a creator into our hands.

If you’ve ever been plagued with a great idea, though, you know all too well the long and hard process to get your idea from your head to the point where it is on the shelves. For most, this process is so hard that they never get through it, but for those with the drive to continue and those who know where to find the resources that will help them the most, they’re future is lined in success. So how exactly does the process work? First you need to have an idea that is original and will make money when brought to convenience store wholesale distributors. The best way to make sure that your idea is original and strong enough to withstand the competition, you can create a spreadsheet of information on your product. After that, it’s time for you to market to convenience store wholesale distributors.

Many aren’t sure what the difference is between many of the people who are around to help you market your product. There are convenience store brokers and convenience store wholesale distributors, which while they might sound the same, work in two very different ways. Convenience store brokers are paid by the sales they bring in from the manufacturer (you) and work by scouting for products that would best benefit the stores, while convenience store wholesale distributors work for themselves by purchasing your product and bringing your product to market. This difference in who they are working for is important to understanding how to best interact with each in order to get the most for your product. In this case, when it comes to your product, a convenience store broker will be actively looking for a very specific products, where as you can approach any wholesale distributor and market your product to them—they will them do their best to place your idea onto the appropriate shelves.

A convenience store wholesale distributor will more than likely require you to market your product to them before they take it on as something they advertise and place on shelves across the country. This means that you will have to explain to them what makes your product special and why they should work to get it sold. Here is where having a strong argument in favor of your idea will come in handy. Once you have successfully caught the attention of a distributor, then they will work to get your product out there, and once that results in securing shelf space, you will finally start to see the revenue you were hoping for when you started this journey.

Now the question becomes: How do you get yourself to a distributor? There are a few ways. The first is to purchase a directory of convenience store wholesale distributors www.cstoredistributors.com. This usually works by paying a once-a-year fee in exchange for a directory of names and contact information. With that in your arsenal, you can then contact whoever you’d like to make an appointment with them. This is a great option because it means you can go at your own pace and find distributors that are realistic to get to and cost little money in terms of travel and supplies.

The other way of reaching out to convenience store wholesale distributors is to go to convenience store tradeshows and market yourself directly to any wholesale distributors there. This is the best option for those who are both new to marketing themselves and those who don’t have the funds or ability to travel far. By going to convenience store tradeshows, you guarantee that you are going to be near a great deal of people who are directly related to your business without the time and effort of contacting each one of them separately. The drawback of going this route is that it costs money to go to these tradeshows, and sometimes the big shows are no where your home base, meaning you’ll need to travel a great distance to attend a show that may not yield any success for you.

Going through a wholesale distributor is extremely helpful for those who aren’t already established in the convenience store field because it allows you to form a partnership with someone who is both more experienced with selling products to convenience stores and getting ideas to the shelves. It also allows you to access resources that you would otherwise not have access to—especially in terms of networking and knowledge of how things get done. As time passes and you experience more success in marketing your products, you can take more control over how your products are placed in stores. In the beginning though, it’s in your best interest to connect with as many people as possible, especially those who have more connections than you do. The important thing to remember when starting out is that it is important to create a strong product and equally important to network well and connect with a strong alliance of knowledgeable veterans.

Reference: http://www.cstoredirectory.com.
By Anthony Bautista
Connect with me on Google Plus at

Directory of Food and Beverage Distributors

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Directory of Food and Beverage Distributors

There’s a lot of ways to get your product onto convenience and grocery store shelves.  One way is to market the item to a convenience store broker, who is working for you to get your items that would do well on store shelves.  This is the route a lot of people take once they’ve got an item that has a specific niche they’re sure would provide the perfect environment for their product.

Another way is to promote your product to a convenience store distributor.  Once you get a good solid idea and a distributor takes it up, then you will find your product on its way to all kind of shelves.  Different distributors handle different kinds of products, and even handle different parts of the country.  Depending on where their storage centers are, different distributors will be best for different states.

There are so many food and beverage distributors and hundreds of choices for which path you can go on when trying to bring your product to someone who will market your idea well.  The hardest part of finding food and beverage distributors is the time and effort it takes to do all the research and find one that frequents the parts of the country in which you’d like to focus your sales.  If you’d like to sell your product across the nation, then you know you’re going to have to find a distributor that is located across many states.  If you’re focusing on a specific location because your idea is tied to a very specific group of people or really will only sell well in a certain environment, then it’s best that you find the distributor that covers your region.

It’s important to focus on the needs and wants you have for your product because it will help you stay honest and keep you where you should be rather than spreading your resources too thin or setting your sights on a location that’s not as profitable as other places.

For example, if your product is something that will sell really well in the summer because of the warm weather, you may want to settle your sights on the areas of the country that are going to yield the highest amounts of sales for the longest amount of time—this might mean abandoning the areas that only gets summer weather for a short part of the year and heavily focusing on the areas of the country that have that kind of weather all the time.  Taking into consideration the benefit of having consistent, year-long sales rather than sudden blasts of sales is something that you will have to ponder.  Tourist season as well as the lasting demand for your product will also heavily affect the areas and kinds of distributors you will want to pursue.

When you’re thinking about which distributor to go for, you also have to think about your  long term finances—will your product only be popular for a little amount of time, or is it something that will stay on the scene forever?  If it’s only for a little while, it may be in your best interest to go for a company that covers the most states rather than banking on establishing a stronghold in one area.  In the end, the key to succeeding in this business is to find a way to make a great deal of money for as long as possible.

Once you’ve figured out all your details and know exactly what you are going to pursue with your product, it’s time to finally approach some food and beverage distributors.  You could do it the old fashion way and google search a few, or you could subscribe to our directory and have access to literally thousands of names and contact information for all kinds of sellers.  The best directory out there is ours www.cstoredistributors.com.  We not only have distributors available, but if you change your mind and decide you’d rather go with a broker, we provide those as well.

There’s no more need for attending lectures that lead no where, or spending a great deal of money on going to trade shows when really all you need is contact information.  There’s really nothing to lose when it comes to buying a pre-prepared and well-researched list of people and companies that are just waiting for you to contact them.  This directory is also made on an easy-to-use spreadsheet, so you even will find it so simple and clear to open and browse that you won’t waste time having to learn someone else’s system.

The best part of using our directory is that you only have to pay for it once a year, and our list is updated twice a year.  That means you’re technically getting a new list for free each year!  And best of all, these pieces of contact information are  real and up-to-date.  You’re not going to waste time with companies that are no longer in business or who you really can’t get a hold of.  This list gives you all the tools for managing this piece of your adventure—and with all the time and money you’ll be saving, you can better focus on how to achieve success and plant the seeds for your successful future.

By Anthony Bautista
Connect with me on Google Plus at

MSRP-Pricing Your Product to Sell to Convenience Store Distributors

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When you first begin to put together a product you’d like to sell to convenience store distributors, there’s a lot you need to think about.  Logistics, design, relevance and audience are huge factors in the success of your product—both with finding and securing a distributor, and with long-lasting sales.  If you market to the wrong group of people, then your items won’t sell, but with the right target audience, and the right distributor, there’s only one last detail that can make or break your sales success story—coming up with the perfect MSRP.

MSRP stands for: Manufacturer’s suggested retail price.  This is the price that manufacturers say a store should sell their product at.  Most of the time, a store will sell it a little below this price in order to get a product moving, which is especially noticed by major convenience store chains.

Sometimes a high MSRP is a great idea because stores can then always mark the price lower, giving customers the impression that they’re getting some kind of major discount.  Many stores use this technique, which ensures that everyone makes a profit, but patrons consider it a huge deal.  Sometimes, this technique backfires, however, and people feel that the discount still isn’t enough, and won’t bother to buy the item.  Because of this fine line between what people are willing to risk and what they’re not willing to spend on your product, you need to come up with something that will not only entice a sale but also bring in a huge profit.

There may be times that convenience store distributors will have to sell your product even lower than they would like to in order to get things selling through the convenience stores—this could be the result of a great many things, such as a tough economic situation, a change in clientele or just a lack of interest in your product.  If the profits are not worth the shelf space, you might be in jeopardy of being dropped for a more profitable adventure.  Whatever price you choose must be one strong enough to not only bring in the buyers, but to survive different kinds of changes in the economy and time.

Some things that are really important for you to consider when deciding on your price are:

  • What does it cost to make your product?

Does your product contain a great deal of expensive parts?  If so, you want to make sure that your suggested price will take that into account.  Give yourself enough wiggle room to sell to a convenience store distributors because they like to make their margins when selling to a convenience store.


  • Is there a demand for your product?

Will people scramble to get their hands on your product?  Will it survive the test of time?  If your creations will always find their way into customer’s hands, time and time again, then you’ve got the makings of long term profits.  If you think your product is dated, and will only survive a little time on the shelf, you’ll want your prices to bring in the highest amount of profits in the shortest amount of time.


  • How often will your product be purchased?

If your item is something like food, then it will have to be bought every time someone is hungry or thirsty.  This is a high-frequency product, and will ensure that you’ll get a constant supply of money due to the high amount of times people will purchase your items.  If you’re trying to sell something like an article of clothing, the likelihood that customers will buy that item more than once in one roadtrip is very low.  To ensure that you don’t lose money between purchases, your price should contain a buffer that isn’t so high that people stay away from your shelf.


  • How much is this product worth?

Think honestly about how much you would be willing to pay for your item.  If you were offered whatever you’re selling, how much would you pay for it?  If your price is too high, then change it.  Thinking honestly about your current reality is the best road you can take.  People will sometimes be pressed for cash—think of a price that will still engage them enough to cause them to part with their money.

If you take all these things into consideration when deciding how much your product should cost, then you’ll be well on your way to creating the perfect means to make money.  Giving convenience store distributors enough wiggle room to lower the price without hurting everyone’s profits is the key to making sure that they continue to stock their shelves with things you’re selling, and that people coming into their stores are going to keep buying from you.  The easiest way to decide on your price is to put yourself in your patron’s shoes and be realistic—how much would you pay?  Start there, and you’ll never go wrong.





By Anthony Bautista
Connect with me on Google Plus at

Vaporin Announces National Distribution Agreement With C-Store Distributors/Checkstand Program

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Vaporin Announces National Distribution Agreement With C-Store Distributors/Checkstand Program Review

checkstand program reviews
MIAMI, FL, Feb 25, 2014 (Marketwired via COMTEX) — Vaporin, Inc. (otcqb:VAPO), a manufacturer, distributor and marketer of electronic cigarettes, vaporizers and e-liquids used for the delivery of nicotine, non-nicotine and cannabis-based products, today announced an agreement with C-Store Distributors (“C-Store”) through their Checkstand Program for national distribution of the Company’s electronic cigarettes, vaporizers and e-liquids.

Scott Frohman, Chief Executive Officer of Vaporin, commented, “Rolling our products out through convenience stores is a critical point of our distribution strategy. Up to 75% of all compostable cigarettes are sold at the convenience store level. As the estimated $1.8 billion electronic cigarette industry continues to mature and consumers become educated on alternatives to traditional cigarettes it will be important that we are on shelves globally and have a strong in-store presence. It is an important milestone for us to partner with distributors such as C-Store who has extensive experience and reach in the roll out of new brands. This is one of the many steps we are taking in aggressively building distribution as we seek to gain strong revenue growth in the electronic cigarette and vaporizer industry.”

Anthony Bautista, Partner of Checkstand Program, commented, “We anticipate a big sell-thru with the Vaporin product line. We feel this brand represents the next big wave in the Vaping category and will be a great fit into the line of successful products offered by our company to nationally located store chains.”

C-Store Distributors and their Checkstand Program are nationally known with a focus on convenience store distribution. C-Store specializes in new product launches in up to 5,000 convenience stores outlets with distributor, broker, wholesale and convenience store chain relationships. Please visit http://www.cstoredistributors.com and http://www.checkstandprogram.com for more information.

About Vaporin, Inc. Vaporin is a manufacturer, distributor and marketer of electronic cigarettes, vaporizers and e-liquids for the delivery of nicotine, non-nicotine and cannabis-based products. Vaporin offers an exciting new smoking alternative for the smokers. Vaporin Electronic Cigarettes resemble traditional cigarettes in look, taste and feel. It’s easy to use, runs on a rechargeable battery and lights up automatically. Users inhale their desired amount of nicotine through the option of numerous delicious flavors. The thing that distinguishes Vaporin vs. traditional cigarettes is, each drag consists of smoke vapors, leaving no ash or butts behind.

The Must Know’s About Convenience Store Distribution

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 The Must Know’s About Convenience Store Distribution

It is crazy the number of product manufacturers that I speak with who have:

  • Spent 6 figures developing a product
  • Have inventory
  • Have spent a lot of time working on the product and packaging

And they still have zero sales. They don’t have anyone hitting the sales routine and they ask me what they should do?

The reason we say get a list and start small is because the convenience distributors and buyers you can reach are much more available and easier to relate to. They have less people going after them. They are accessible for you via

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Distributing Products Through Convenience Store Distributors

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Distributing Products Through Convenience Store Distributors

Product distribution is a key component in the marketing cycle with others being production, product pricing, and product promotion. Distribution involves the movement of products from the producer or manufacturer until it reaches the end users. During the distribution chain, as the product leaves the manufacturing location, it goes to a wholesaler or distributor who then distributes it to a retailer. The retailer finally takes it to the end user at their location which has foot traffic. The retailer has identified themselves as being a convenience store, grocery store, big box store, and or a specialty market store. The convenience store is the focus for this article but most of the same logic applies.

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Top Convenience Store Suppliers

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Top Convenience Store Suppliers

1. McLane Co. Inc., Temple, TX


McLane Company, Inc., is a $44 billion supply chain services leader, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and chain restaurants throughout the United States. McLane, through McLane Grocery, McLane Foodservice and recent foodservice acquisition, Meadowbrook Meat Company, Inc., (MBM), operates 80 distribution centers and one of the nation’s largest private fleets. The company buys, sells and delivers more than 50,000 different consumer products to nearly 90,000 locations across the U.S. In addition, McLane provides alcoholic beverage distribution via McLane Beverage Distribution, Inc., and its acquisitions of Empire Distributors, Inc., Horizon Wine & Spirits and Delta.

McLane is a wholly owned unit of Berkshire Hathaway Inc. (NYSE: BRK) and employs 20,000 teammates.

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Tobacco Distributors In the U.S

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Tobacco Distributors In the U.S

Tobacco distributors List in U.S are facing peril in the industry with many people turning to alternative methods of smoking, or smokers quitting all together. When dealing with convenience stores, trust must be earned by wholesale tobacco distributors since there are so many new initiatives set forth by the government and concerned citizen groups to stop smoking. Many city governments no longer allow for smoking in the city limits. The least restrictive still disallow smoking inside private businesses which do not have the proper license to allow smoking. Tobacco wholesalers are facing treacherous winds so to speak so these distributors must find a way to stay in the black.
Smoking trends are changing and tobacco distributors have to change with it.  If people are no longer smoking cigarettes tobacco distributors in the U.S. have to follow the market and invest in places where the business is. With the increase in popularity of electronic cigarettes and hookah, tobacco wholesalers have to consider this a viable market to expand into. There is certainly some reluctance in some convenience stores to stock electronic cigarettes or hookah pipes, but with 40% of American college students saying they have smoked hookah and with millions of Americans choosing to stop smoking tobacco, one market is shrinking while others are growing.

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How to get distribution with a new product into convenience stores

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How to get Distribution with a new product into Convenience Store Distributors

How to get Distribution with a new product into Convenience Stores? When you start testing the marketplace with your newly developed product a great place to look is distributors and wholesalers, which you can purchase on our site. If your product fits the market niche of convenience stores then you should definitely target convenience store distributors. For this post we wanted to give you the best pointers to using our information in order to get you a big push of purchase orders coming your way when you attack this market using our list. The Must Do List of Selling to Convenience Store Distributors, Convenience Store Jobbers, Convenience Store Wholesalers, Distribution Catalogs, Large Chain Accounts, Smoke Shops, Tobacco Distributors, Independent Convenience Stores, and Convenience Store Brokers.

The biggest thing to understand is that every sale comes down to one thing… Emotions. Don’t lose me here as you have to have a lot more than emotions. We have somewhat skipped ahead of the sales process, but I wanted to tell you the most important thing first!

Now Let’s Look At The Bullet Points Needed with Emphasis

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C Store Distributors List

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C Store Distributors List

C store distributors can be a chore to find, but it is absolutely necessary if a manufacturer wants to get their product into the hands of customers. Distributors take care of the messy aspects of selling and shipping to convenience stores. Convenience store distributors can be found in trade associations, or through word of mouth. You can even find a few of them on Google, but nothing substantial. It is rare to find a fully comprehensive database of convenience store wholesale distributors and when one does find a list like this, it will be expensive and will not include buyer’s names, or addresses. That is unless one visits http://www.cstoredistributors.com where the ever growing database costs much less than any other databases available. Trust me when I tell you that there is nothing out there that covers all of the c store distributors in the U.S.

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Convenience Store Jobbers

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Convenience Store Jobbers

The term jobber is used for wholesale businesses which sell goods in bulk from their manufacturers. The jobbers then sell these products to retailers. Convenience store jobbers are another facet of sales. They purchase products which they feel will be profitable when reselling to stores. Convenience store rack jobbers focus primarily on products which can be sold in convenience stores, but they may also branch out to grocery stores and other places which may carry similar products. The career of a c store jobber is one of uncertainty, but excitement. One never knows when the products they acquire will sell.
Convenience store jobbers might create their own products for sale, or they might sell the products of other companies. Often times, jobbers will rent space inside a convenience store to sell the products they have. They often are in contact with a number of companies and present their products on their rented space in the convenience store or grocery store. Jobbers may also manufacture their own products and draw up with store owners to use the floor space for a certain amount of time. There are benefits to both ways of doing business, having a mixture of a trusted brand and a brand which is lesser known can benefit both.

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The term jobber is used for wholesale businesses which sell goods in bulk from their manufacturers. The jobbers then sell these products to retailers. Convenience store jobbers are another facet of sales. They purchase products which they feel will be profitable when reselling to stores. Convenience store rack jobbers focus primarily on products which can be sold in convenience stores, but they may also branch out to grocery stores and other places which may carry similar products. The career of a c store jobber is one of uncertainty, but excitement. One never knows when the products they acquire will sell.


Convenience store jobbers might create their own products for sale, or they might sell the products of other companies. Often times, jobbers will rent space inside a convenience store to sell the products they have. They often are in contact with a number of companies and present their products on their rented space in the convenience store or grocery store. Jobbers may also manufacture their own products and draw up with store owners to use the floor space for a certain amount of time. There are benefits to both ways of doing business, having a mixture of a trusted brand and a brand which is lesser known can benefit both.

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Convenience Store Products

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Convenience Store Products

Convenience store products are the life of a convenience store.  Through the years, convenience store owners have purchased products traditionally though a convenience store distributor.  Now in these days you see a c-store owner going to a Walmart, Sam’s Club and Dollar stores because these distributors are putting a minimum dollar amount in order to be a customer.  C Store Distributors is now filling the gap between products to distributors to the retailer.  Now it is going from C Store Distributors straight to the retailer.

Among professional buying experts from across the retail spectrum the Fast Moving Consumer Goods Experts members have streamlined the process of sorting through hundreds of products to find the few outstanding new items that will drive their businesses forward and keep them profitable. Access to the biggest discounts and most convenient shipping options within the industry are another key component of the FMCG Expert Community. You can also find hot convenience store products at http://www.cstoredistributors.com/shop.

The community leverages the expertise found among its members as they provide one another with quick, clear feedback on cutting edge, fast moving consumer goods.

By sharing our insights we strengthen each other as we share opinions based on current retail trends we are seeing. The community compiles the results of experts sharing these insights and information is provided through blog comments, surveys, emails among other ways.

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Looking for Convenience Store Suppliers?

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Convenience Store Suppliers

Convenience store suppliers in itself is not an easy business. They are constantly being bombarded with every production assistant who thinks they have the next big thing for convenience stores. Suppliers are looking for cool unique products. They want products with high turnover and strong profit margin professional. Often, these suppliers will be looking for run of the mill products like air fresheners, batteries, beauty care items (in the travel size) and lighters. Of course, once quality is associated with a brand, other products can be marketed.

Having a wide variety is the best way to get the attention of convenience store suppliers. Variety means ideas and ideas can be sold when there are many of them. A wide range of products over many different niches is a diversification that no supplier can ignore. Suppliers tend to have a lot of stores to fill and having multiple brands allows them flexibility as long as these products are quality. Quantity is good, but only when quality is involved. When the product is high quality, suppliers will be happy to work with it and support it. It is hard to sell a product one does not believe in.

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Convenience Store Brokers List

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Convenience Store Brokers

Convenience Store Brokers

Certainly a manufacturer or distributor can do their own legwork when it comes to getting their product into the hands of convenience stores. However, this can lead to a great deal of time lost and frustration collected. Convenience store brokers on the other hand have already developed the kinds of connections necessary to make these sales and they usually work off of a commission from anywhere between 5-10%.  Companies trust the brokers not to steer them wrong. These brokers have shown time and time again they are trustworthy and they only promote quality products and the people behind them. This kind of rapport building is essential in business, as it is the only way more business will be created.

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Convenience Store Tradeshows-Are they worth it?

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Convenience Store Trade Shows

Convenience store trade shows can be a costly investment for manufacturers. Many start-up companies make a risky investment by going to one of these shows. This means that new product guys will have to be impressive in their pitch and their product. Companies with new products will be trying to make their money back from the investment (often times as much as $10,000 for a 10 foot by 10 foot booth for NACS). Depending on the other investments made by the manufacturer the booth could end up costing nearly $15,000 in the end when factoring in staffing, transportation, lodging and other amenities.
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Convenience Store Suppliers List

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Convenience Store Suppliers

Convenience store suppliers are the gateway between manufacturers and convenience stores. By purchasing a distributor list from cstoredistributors.com these manufacturers can get a leg up in the business. Since it is notoriously difficult to compile the information necessary to build a substantial distributor list, this site is a boon to any company. The C Store Distributors list has over 950 store distributors as well as the top 100 store chains in the United States. This database has been collected over the past 10 years and is the most comprehensive in existence.

Convenience store suppliers are very difficult to find.  It requires a lot of contacts that most people simply do not have. What is even more difficult is finding a database with email addresses directly to the buyers for the companies. Wholesalers can reach a lot of convenience stores with their routes, even one sale can reach between 300 and 3,000 convenience stores, but getting a foot in the door is more difficult. There is a wide range of products these stores will stock from: beverages; food items; novelties or tobacco.

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FMCG Products Brought to you by FMCGExperts.com

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FMCG Products Experts is a community of buying experts –who have their finger on the pulse of retail America and know what consumers want and at what price.

Among professional buying experts from across the retail spectrum the Fast Moving Consumer Goods Experts members have streamlined the process of sorting through hundreds of products to find the few outstanding new items that will drive their businesses forward and keep them profitable. Access to the biggest discounts and most convenient shipping options within the industry are another key component of the FMCG Expert Community.

The community leverages the expertise found among its members as they provide one another with quick, clear feedback on cutting edge, fast moving consumer goods.

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Convenience Store Distributors California

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Convenience Store Distributors California

Convenience store distributors California is included with over 950 c store distributors along with a list of the top  100 c store chains in the U.S. Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each convenience  store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

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C Store Distributors List

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C Store Distributors List

Our C  Store Distributors List has over 950 c store distributors along with a list of the top  100 c store chains in the U.S. Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each convenience  store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

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Distributors for Convenience Stores List

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Convenience Store Distributors List

Our Distributors for Convenience Stores List has over 950 convenience store distributors along with a list of the top 100 convenience store chains in the U.S. Our database has been compiled for over the past 10 years. You will notice it is very difficult to find Distributors for Convenience Stores, not to mention a database with direct personal buyers emails. Each convenience store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

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Top Convenience Store Distributors to use for Product Distribution

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Top Convenience Store Distributors

Top Convenience Store Distributors in the U.S. are included in our Directory along with over 950 convenience store distributors. When purchasing our directory, you will also receive a list of the top  100 convenience store chains in the U.S along with 14,000 supermarkets, 2oo rack jobbers and the top 100 convenience store brokers in the U.S and Canada.
Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each of our Top Convenience  Store Distributors distribute products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

When purchasing our Convenience Store Distributors in U.S  List, we will also include:

-200 Rack Jobbers (smaller convenience store distributors) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger).
-2,000 convenience store brokers in the c-store industry.
-An introduction to the owner of www.checkstandprogram.com who can get your product on the front counters of anywhere from 200-5,000 convenience stores.
-Free updates every 6 months.

You can purchase our C-Store Distributors List at www.cstoredistributors.com.

To get a FREE sample, please fill out form below.

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

By Anthony Bautista
Connect with me on Google Plus at


Convenience Store Wholesalers in the U.S.

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Convenience Store Wholesalers

Convenience Store Wholesalers list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.
Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each convenience  store wholesaler distributes products to anywhere from 300 to 3,000 convenience stores through  out the U.S. They distribute anything from novelties, food items, tobacco to beverages.

Convenience Store Wholesalers carry anything from beef jerky, energy shots e-cigarettes, chips to water.  One of the most difficult things is trying to find these guys.  When I first got into this industry 14 years ago, I got really frustrated because you can only find a handful of them on the internet.

When purchasing our Convenience Store Wholesalers List, we will also include:

-200 Rack Jobbers (smaller convenience store wholesalers) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger).
-Top 40 brokers in the c-store industry.
-An introduction to the owner of www.checkstandprogram.com who can get your product on the front counters of anywhere from 200-5,000 convenience stores.
-Free updates every 6 months.

Convenience Store Wholesalers

Convenience Store Wholesalers

You can purchase our Convenience Store Wholesalers List at www.cstoredistributors.com.

By Anthony Bautista
Connect with me on Google Plus at

Grocery Store Distributors

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Grocery Store Distributors

Grocery Store Distributors are very to hard to find, believe us we know! Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each convenience  store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

When purchasing our Convenience Store Distributors List, we will also include:

-200 Rack Jobbers (smaller convenience store distributors) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger).
-Top 40 brokers in the c-store industry.
-An introduction to www.checkstandprogram.com who can get your product on the front counters of anywhere from 200-5,000 convenience stores.
-Free updates every 6 months.Grocery Store DistributorsGrocery Store Distributors

You can purchase our Grocery Store Distributors List at www.cstoredistributors.com.

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

By Anthony Bautista
Connect with me on Google Plus at

Convenience Store Distributors in U.S

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Convenience Store Distributors in U.S

Our Convenience Store Distributors in U.S. List has over 950 convenience store distributors along with a list of the top  100 convenience store chains in the U.S. Our database has been compiled for over the past 10 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyers emails.  Each convenience  store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyers personal e-mails.

When purchasing our Convenience Store Distributors in U.S  List, we will also include:

-200 Rack Jobbers (smaller convenience store distributors) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger).
-Top 40 brokers in the c-store industry.
-An introduction to the owner of www.checkstandprogram.com who can get your product on the front counters of anywhere from 200-5,000 convenience stores.
-Free updates every 6 months.

You can purchase our C-Store Distributors List at www.cstoredistributors.com.

By Anthony Bautista
Connect with me on Google Plus at

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.


Convenience Store List-Includes Buyers E-mails & Info

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Convenience Store List







Seven Eleven
Shell (Flying J’s)
Chrevron Texaco
Circle K (mid-West)
Circle K (Westcost Region)
Circle K (Southwest)
Speedway Super America
Sunoco Inc.
Conoco Phillips Company
The Pantry Inc.
Valero Energy Corp.
Casey’s General
Cumberland Farms
Amerada Hess Corporation
Racetrac Petroleum
Quik Trip
Kum and Go
Delek US Holdings Inc.
Holiday Station
Kwik Trip
Sheetz, Inc.
E-Z Mart Stores
Wilco Hess
Allsup’s Convenience Stores
Pilot Corp.
United Refining
Fas Mart
Lehigh Gas Corporation
Wilson Farms Sugar Creek
Tedeschi Food Shops
United Dairy Farmers
Love’s Country Stores
Tesoro Corporation
Maverik Corporated
Admiral Petroleum
Sinclair Oil Corp.
Worsley Cos Co.
Fred Myer
TA Travel Centers
Tetco Inc.
Thornton Oil
Stretch Convenience Stores
Murphy USA
Ohio Valley AFM, Inc.
Irving Oil
Calfee CO of Dalton Inc,
Nu Way Food Store
Martin & Bayley
Quick Chek Food Stores
Plaid Pantries, Inc.
Giant Industries, INC.
Speedy Stop Food Stores LTD
Go-Mart Inc.
Li’l Cricket Food Stores (Worsely Co.)
Loaf N Jug
Marathon Oil Co.
Han-Dee Hugo’s
Holland Oil Co.
Englefield Oil Co.
Webber Oil Co.
Quick Thrift Food Stores, Inc.
Gas America Services Inc.
Gas City
Quickie Convenience Stores
Petroleum Developers
Petro Express
Trumbull Services Center
Thigpen Petroleum, Inc
Par Mar Stores
MSA Oil Co.
Houchens Industries
Garb-Ko Inc
Brookshire Brothers
Bosselman Cos.
99 Only Store
Duane Reade

To purchase the top 100 Convenience Store Chains, which includes buyers e-mails and contact info, please visit www.cstoredistributors.com

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

By Anthony Bautista
Connect with me on Google Plus at

Convenience Store Distributors List

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Convenience Store Distributors



Convenience Store Distributors List

Our Convenience Store Distributors List has over 1,200 convenience store distributors along with a list of 2,000 convenience store brokers in the U.S. Our database has been compiled for over the past 15 years.  You will notice it is very difficult to find an up to date database in this industry, not to mention a database with direct personal buyer’s emails.  Each convenience  store distributor distributes products to anywhere from 300 to 3,000 convenience stores. They distribute anything from novelties, food items, tobacco to beverages.

Our list includes buyer’s names, addresses, phone numbers and direct buyer’s personal e-mails.

When purchasing our Convenience Store Distributors List, we will also include:

-200 Rack Jobbers (smaller convenience store distributors) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger).
-2,000 cstore brokers in the c-store industry.
-An introduction to the owner of www.checkstandprogram.com who can get your product on the front counters of anywhere from 200-5,000 convenience stores.
-Free updates every 6 months.

You can purchase our C-Store Distributors List at www.cstoredistributors.com.

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

By Anthony Bautista
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Convenience Store Distributors List

Convenience Store Rack Jobbers

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Convenience Store Rack Jobbers

A convenience store rack jobber is a vendor who rents space in a convenience store or supermarket to display and sell products. Many rack jobbers are considered distributors, bringing in products from larger wholesale companies to sell into local stores. Others actually make or manufacture their own items and contract with store owners to allow them to use floor space. Conducting business in such a way is beneficial to both the rack jobber and the store owner, in that the convenience store jobber is able to expose his or her product to a wide customer base while the store owner gets to share profits without the hassle of taking inventory or restocking items.

A convenience store rack jobber generally conducts some research to try to predict if the store’s regular customers will be interested in his or her products. The c-store jobber determines what quantities of items to stock and what percentage of profits should be given to the retailer. He or she likely will meet with the store owner or manager to negotiate contract terms and decide where to set up the items. As the job title implies, a rack jobber usually brings his or her own rack to display goods. A retailer may also be willing to allow the jobber to use store shelves if space is available. This is where everything comes down to relationships.  Sometimes it is a better to team up with jobbers and brokers in order to have success with your product.

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Convenience Store Distributors-Checkstand Program

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Convenience Store Distributors/Checkstand Program

Our company now offers a service called the Check Stand Program, which allows you to get your product on the front counters of anywhere anywhere from 200 to 5,000 convenience stores.

Is this the Check Stand Program affiliated with the Convenience Store Distributors Directory for $399.00? No, this is a separate service and company. However, when you purchase the C Store Distributors Directory, we will  introduce you to the owner who runs the “Check Stand Program”.

How does the Check Stand Program work? Our company charges $10 and (Free Product) per store for the product introduction. You have the option to run the program in anywhere from 200-5,000 convenience stores. If your product sells, they will turn around and order directly from you to refill those stores, and expand to their distribution network.

Our company has great relationships with some of the largest convenience store distributors in the U.S. After signing up with us and picking a store count, you will send product to our distributors for the test. Your product gets shipped strait to the distributor and they will begin placing your product in their customers stores.

If you are interested, or would like to know more, please check out our website at www.checkstandprogram.com

Checkstand Program

  • Enter you name here
  • Enter your product name here
  • Enter your email here.
  • Enter your phone number here
  • Enter you website here if any.
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By Anthony Bautista
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Checkstand Program

Checkstand Program

C Store Suppliers

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C Store Suppliers

Convenience store suppliers

Convenience Store Suppliers Directory

C Store Suppliers are a distribution point between manufactures and their customers. These companies purchase your product and sell it to the convenience store owner.  They typically  mark your product up 15 to 25% GP. You can go to www.cstoredistributors.com and purchase our convenience store distributors directory and you will get over 950 convenience store suppliers. If you have a great product for the convenience store industry, then I highly recommend our directory.   IT WILL SAVE YOU TIME AND MONEY!

Our directory includes over 950 convenience store suppliers along with the top 100 c store chains that we have accumulated over the past 10 years. Each c store supplier distributes products from anywhere from 300 to 3,000 Convenience stores.

Our c store suppliers directory covers close to 80% of the  convenience store market in the U.S.  It includes buyer’s names, addresses, phone numbers and direct buyers e-mails.

When purchasing our directory, we will also include:

-200 Rack Jobbers (Smaller Distributors) and contact info.
-950 Big-Box store buyer contacts ex: (Target, Kroger, Fry’s).
-Top 40 brokers in the c-store industry.
-An introduction to a company who can get your product into anywhere from 200 to 2000 convenience stores.
To get a FREE sample, please fill out form.

Distributors Directory Sample

Please fill out the form below to receive the Convenience Store Distributors Excel Sample
  • Enter you name here
  • Enter company name here
  • Enter email address here.

Good Luck!

C Store Distributors

By Anthony Bautista
Connect with me on Google Plus at